Cops, popes, and garbage collectors: metaphor and antagonism in an atheist/Christian YouTube video thread

Using a discourse dynamics, metaphor-led analysis, this article investigates the use of metaphor in three YouTube videos made by two American YouTube users: one fundamentalist Christian and one atheist. The focus of the analysis is on how metaphor was produced dynamically in the interaction between the users as they discussed the appropriateness of user actions. Metaphorical language was of key importance to the discourse event, and was explicitly oriented to by the participants: The Christian user suggests an analogy between himself and a “cop,” the atheist retaliates that the Christian believes himself to be “the Pope of YouTube,” and the Christian resists this characterization, with other users leaving text comments that also directly respond to the “Pope of YouTube” metaphor. The analysis shows that YouTube users employed metaphors to describe and validate their activity on YouTube, and that although metaphor use did not differ depending on the user's ideological position, users reinterpreted and subverted the metaphor use of others to assert their own opinions about the community

Resepsi Penonton tentang Tayangan Pernikahan Pada Kanal Youtube (Studi pada Mahasiswa Universitas Muhammadiyah Malang Penonton Tayangan “Nikah Muda, Cerai Muda”)

The internet continues to evolve, giving rise to new media, with Youtube being a popular choice among Indonesians. In the creative industry, Youtube presents significant opportunities, leading companies to create channels aimed at capturing audience attention. The Youtube channel "Menjadi Manusia" is a successful production house that has garnered much sympathy from viewers through its program "Berbagi Perspektif," focusing on young marriages. Varied audience perceptions in the Youtube comment section indicate a genuine interest in the topic of young marriages. This aligns with Stuart Hall's reception analysis theory, emphasizing that each audience member interprets the meaning of a message differently. This study focuses on understanding how University of Muhammadiyah Malang Students interpret the content of the show titled "Nikah Muda, Cerai Muda" (Young Marriage, Young Divorce). This research employs a qualitative approach within a constructivist paradigm. Qualitative methods are utilized to describe and analyze individual or group events and thoughts. Primary data for this study is derived from transcripts of participant Focus Group Discussions (FGD). The findings reveal varying interpretations of the message. Among the eight participants, a dominant hegemonic position agrees with the message conveyed by the Youtube channel "Menjadi Manusia," emphasizing that marriage is not solely about mental and financial readiness. In a negotiated position, three participants largely agree with "Menjadi Manusia" but suggest the inclusion of successful married individuals to alleviate post-watching concerns and fears, while enhancing insights into young marriage. No opposing data rejecting the content of the Youtube show was found

Election Flops on YouTube

In an election campaign as drawn out as this, you'd have to have excellent memory to remember the hype around John Howard's use of YouTube to make policy announcements. Some months ago, the media were all over the story - but unfortunately for the Prime Minister, much like the widely-predicted poll 'narrowing', the YouTube effect has been missing in action

Understanding the YouTube generation : how preschoolers process television and YouTube advertising

Preschool children are generally assumed to lack the skills to critically respond to advertising despite being exposed to a high number of advertising messages while watching videos on YouTube. However, research on how preschool children process YouTube advertising is scarce. This study conducts an experiment to examine how preschool children's (4-5 years old, N = 62) responses to video advertising (20-second toy commercial) vary between YouTube and television viewing. The results suggest that almost half of the children were able to distinguish advertising from regular media content, and almost 70% of the children could correctly identify that the video was advertising. No differences were found between the two media. Children were not skeptical toward the video advertisement. With regard to ad effects, the results show low brand and product recall, whereas aided recall was higher (around 40% of the children could correctly recognize the product and brand shown in the advertisement). These findings suggest that 4-5-year-old children already have a proper understanding of advertising, but lack a critical attitude. Furthermore, children's advertising literacy does not vary between YouTube and television advertising

Tuturan Ilokusi pada Iklan Shopee di Youtube Tayangan Desember 2021-Januari 2022

Artikel ini akan mendeskrispikan bentuk dan fungsi tuturan ilokusi pada iklan Shopee di YouTube. Penelitian ini merupakan jenis penelitian kualitatif dengan metode deskripstif dan menggunakan pendekatan pragmatik. Sumber data dalam penelitian ini yaitu video iklan Shopee yang didapat dari akun YouTube Shopee. Data dikumpulkan dengan teknik dokumentasi dan simak catat bebas, kemudian data pada penelitian dianalisis direduksi,disajikan data, dan disimpulkan. Hasil penelitian menunjukkan bahwa tuturan iklan Shopee di YouTube didominasi oleh tuturan fungsi asertif. Selain tuturan tersebut bentuk tuturan lainnya yaitu bentuk direktif, komisif, dan ekspresif. Fungsi tuturan pada iklan Shopee menunjukkan beberapa maksud tertentu yaitu fungsi menginformasikan, mengklaim, melaporkan, menyarankan, meminta, mengajak, menasihati, menjanjikan, menawarkan, dan berterima kasih

A Better Understanding of College Students\u27 YouTube Behaviors

The purpose of this research study is to get a closer look into the behavior of college students towards the video streaming website YouTube. The objective is to understand whether the benefits of publishing videos on the site are positive for business organizations. The study looks at many variables that would help companies better understand what exactly publishing a video on YouTube would do for them. These variables include gender, hours of television watched, hours of Internet used, hours spent reading and whether a video is made by a regular user or a professional company. It was found that males are more likely to use YouTube then females, despite using the Internet much less. It was also shown that there are both pros and cons for implementing user and corporate developed videos