23,548 research outputs found

    Supply chain collaboration

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    In the past, research in operations management focused on single-firm analysis. Its goal was to provide managers in practice with suitable tools to improve the performance of their firm by calculating optimal inventory quantities, among others. Nowadays, business decisions are dominated by the globalization of markets and increased competition among firms. Further, more and more products reach the customer through supply chains that are composed of independent firms. Following these trends, research in operations management has shifted its focus from single-firm analysis to multi-firm analysis, in particular to improving the efficiency and performance of supply chains under decentralized control. The main characteristics of such chains are that the firms in the chain are independent actors who try to optimize their individual objectives, and that the decisions taken by a firm do also affect the performance of the other parties in the supply chain. These interactions among firms’ decisions ask for alignment and coordination of actions. Therefore, game theory, the study of situations of cooperation or conflict among heterogenous actors, is very well suited to deal with these interactions. This has been recognized by researchers in the field, since there are an ever increasing number of papers that applies tools, methods and models from game theory to supply chain problems

    Value Creation in Category Management Relationships: A Comparative Analysis

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    Category management is a collaborative approach between food manufacturers and retailers to manage product categories rather than individual brands. The purpose of the research is to explore value creation within category management and category partnership relationships through data resource sharing to meet changing consumer needs. Consumers are switching to unbranded label products in food retail categories for improved value. The research focuses on creating value in a collaborative relationship comparing branded and non-branded suppliers. It looks at the situation from both the manufacturer and retailer perspectives, and the pilot research findings have shown the role of the category captain is changing and becoming an integral part of the research. Category management is evolving to meet changing consumer and shopper needs. The shopper is the person who purchases the product on behalf of the final consumer. The role played by all the suppliers' is changing and the data findings are uncovering that a trusted relationship with the supplier is becoming more important than the traditional reliance on the category captain who was always seen as the most knowledgeable and trusted supplier. An understanding of retailer needs through a stronger collaborative relationship focused predominantly around the retailer strategies, along with the provision of more detailed and consumer focused insight are emerging as the secret to a long and collaborative category management relationship. Literature reviews had previously revealed the importance of data sharing from the growth in the use of technology by both the supplier and the retailer, however the interviews are starting to reveal that direct shopper feedback from face to face discussions is providing more valuable and meaningful insight to underpin the traditional quantitative data. The research methodology is taking a phenomenological stance using predominantly qualitative interviews. The pilot findings have indicated the need for deeper research using 'participant observation' by observing the supplier category manager and the retail buyer in their natural working environments, and tracing the relationship process from the activity at the supplier end through to the final meeting with the retail buyer. The author who is a newcomer to research is also completing an interview diary after each interview to assess his own performance and seek to make ongoing improvements to the interviews. There will be 20 interviews completed by Easter 2017, half with suppliers and the remainder with the full tier range of retailers. The analysis is currently in progress alongside further interviews and planned to be completed by September 2017. The final thesis write-up will be completed by December 2017, and the DBA viva planned for March 2018

    Building Stronger Channel Relationships Through Information Sharing

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    Does sharing market information help channel partners to buildstronger mutual relationships? Is low initial trust really animpediment for further relationship development by means ofinformation sharing? How do connections with other competingchannel partners affect the relationship building process? Toaddress these questions, we conducted an experimental study.Our findings show that retailer information sharing helps todevelop higher quality supplier relationships. Interestingly,even if the initial level of trust in the retailer is low, therelationship quality substantially improves. In a morecompetitive situation the suppliers respond more favorably tothe retailer?s information-sharing initiative.experimental design;information-sharing;interfirm collaboration;marketing channels

    Opportunities for greater Lincolnshire's supply chains: full report

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    A study of the key sector supply chains across Greater Lincolnshire, and identification of barriers and opportuniteis for growth
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