Why Incorporating a Platform-Intermediary can Increase Crowdsourcees’ Engagement - Case-Study Based Insights

While the crowdsourcer’s job is to encourage valuable contributions and sustained commitment in a cost- effective manner, it seems as if the primary attention of management and research is still centered on the evaluation of contributions rather than the crowd. As many crowd- sourcers lack the resources to successfully execute such projects, crowdsourcing intermediaries play an increas- ingly important role. First studies dealt with internal management challenges of incorporating an intermediary. However, the issue of how intermediaries influence crowdsourcees’ psychological and behavioral responses, further referred to as engagement, has not been addressed yet. Consequently, two leading research questions guide this paper: (1) How can the engagement process of crowdsourcees be conceptualized? (2) How and why do crowdsourcing intermediaries impact crowdsourcees’ engagement? This study extends existing knowledge by offering IS-researchers a process perspective on engage- ment and exploring the underlying mechanisms and IT- enabled stimuli that foster value-creation in a mediated and non-mediated setting. A theoretical process model is first conceptualized and then explored with insights from two common cases in the growing field of crowd testing. By triangulating platform and interview data, initial proposi- tions concerning the role of specific stimuli and the inter- mediary within the engagement process are derived. It is proposed that crowdsourcing enterprises, incorporating intermediaries, have the potential to generate a desired engagement state when perceived stimuli under their con- trol belong to the so-called group of ‘‘game changers’’ and ‘‘value adders’’, while the intermediary controls mainly ‘‘risk factors’’ for absorbing negative experiences. Apart from the theoretical relevance of studying mediated engagement processes and explaining voluntary use and participation in a socio-technical system, findings support decisions on how to effectively incorporate platform intermediaries

Inter-organizational governance and trilateral trust building: a case study of crowdsourcing-based open innovation in China

In a case study of a Chinese crowdsourcing intermediary, we explore the impact of inter-organizational governance on trilateral trust-building. We show that formal control and relational governance mechanisms are essential for swift and knowledge-based trust in R&D crowdsourcing. The case also indicates that Chinese businesses continue to use guanxi (informal personal connections) as a relational and contingent mechanism to maintain affect-based trust, but guanxi is shown to inhibit the growth of Internet-based crowdsourcing for open innovation in China

How well did I do? The effect of feedback on affective commitment in the context of microwork

Crowdwork is a relatively new form of platform-mediated and paid online work that creates different types of relationships between all parties involved. This paper focuses on the crowdworker-requester relationship and investigates how the option of receiving feedback impacts the affective commitment of microworkers. An online vignette experiment (N= 145) on a German crowdworking platform was conducted. We found that the integration of feedback options within the task description influences the affective commitment positively toward the requester as well as the perceived requester attractiveness

The effect of lockup and persuasion on online investment decisions: an experimental study in ICOs

Many firms use social media (SM) to solicit online investments. In this study, we examine the interaction between SM attributes and online-investment attributes to determine how this interaction shapes users’ investment decisions. Specifically, we investigate initial coin offerings (ICOs) as an application domain of distributed ledger technology for peer-to-peer investment. We use signaling theory to develop a context-specific explanation for how the interplay of persuasion signals found in SM and technology-enforced lockups shapes individuals’ ICO investment decisions. To evaluate this interplay, we conducted a 2 × 2 factorial experiment with 473 participants. The results show that when an investment does not require a technology-enforced lockup, persuasion signals encourage investments in ICOs; however, when an investment requires a technology-enforced lockup, persuasion signals do not affect investments in ICOs. Furthermore, our analyses suggest that combining a technology-enforced lockup and persuasion signals reduces the ICO’s plausibility. This is the first study to investigate how the willingness to invest in ICOs is influenced by the relationship between technology-enforced lockups and persuasion signals. The findings have practical implications for individuals attempting to make sound decisions on ICO investments, policymakers regulating online investments, and firms seeking to attract investors

Diving into the uncertainties of open innovation: A systematic review of risks to uncover pertinent typologies and unexplored horizons

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Crowdsourcing Strategizing: A View From the Top

Crowdsourcing strategizing is the application of crowdsourcing for organizational strategy development. While crowdsourcing is experiencing popularity in application and discussion, the concept is not new. However, literature on the value of crowdsourcing strategizing is not widespread in academic or business works. This qualitative case study explored crowdsourcing strategizing in Richmond, Virginia metro area nonprofits. The study was conducted to explore the lack of understanding on the value of crowdsourcing strategizing, with a focus on leaderships perspective of value. The results showed that nonprofit leaders found value in the crowdsourced data gathered through crowdsourcing strategizing

Internal Crowdsourcing in Companies

This open access book examines the implications of internal crowdsourcing (IC) in companies. Presenting an employee-oriented, cross-sector reference model for good IC practice, it discusses the core theoretical foundations, and offers guidelines for process-management and blueprints for the implementation of IC. Furthermore, it examines solutions for employee training and competence development based on crowdsourcing. As such, the book will appeal to scholars of management science, work studies, organizational and participation research and to readers interested in inclusive approaches for cooperative change management and the IT implications for IC platforms

Multikonferenz Wirtschaftsinformatik (MKWI) 2016: Technische Universität Ilmenau, 09. - 11. März 2016; Band I

Übersicht der Teilkonferenzen Band I: • 11. Konferenz Mobilität und Digitalisierung (MMS 2016) • Automated Process und Service Management • Business Intelligence, Analytics und Big Data • Computational Mobility, Transportation and Logistics • CSCW & Social Computing • Cyber-Physische Systeme und digitale Wertschöpfungsnetzwerke • Digitalisierung und Privacy • e-Commerce und e-Business • E-Government – Informations- und Kommunikationstechnologien im öffentlichen Sektor • E-Learning und Lern-Service-Engineering – Entwicklung, Einsatz und Evaluation technikgestützter Lehr-/Lernprozess

The Design of Creative Crowdwork – From Tools for Empowerment to Platform Capitalism

The thesis investigates the methods used in the contemporary crowdsourcing of creative crowdwork and in particular the succession of conflicting ideas and concepts that led to the development of dedi- cated, profit-oriented, online platforms after 2005 for the outsourcing of cognitive tasks and creative labour to a large and unspecified group of people via open calls on the internet. It traces the historic trajectory of the notion of the crowd as well as the development of tech- nologies for online collaboration, with a focus on the accompanying narratives in the form of a dis- course analysis. One focus of the thesis is the clash between the narrative of the empowerment of the individual user through digital tools and the reinvention of the concept of the crowd as a way to refer to users of online platforms in their aggregate form. The thesis argues that the revivification of the notion of the crowd is indicative of a power shift that has diminished the agency of the individual user and empowered the commercial platform providers who, in turn, take unfair advantage of the crowdworker. The thesis examines the workings and the rhetoric of these platforms by comparing the way they address the masses today with historic notions of the crowd, formed by authors like Gustave Le Bon, Sigmund Freud and Elias Canetti. Today’s practice of crowdwork is also juxtaposed with older, arguably more humanist, visions of distributed online collaboration, collective intelligence, free soft- ware and commons-based peer production. The study is a history of ideas, taking some of the utopian concepts of early online history as a vantage point from which to view current and, at times, dystopian applications of crowdsourced creative labour online. The goal is to better understand the social mech- anisms employed by the platforms to motivate and control the crowds they gather, and to uncover the parameters that define their structure as well as the scope for their potential redesign. At its core, the thesis offers a comparison of Amazon Mechanical Turk (2005), the most prominent and infamous example for so-called microtasking or cognitive piecework, with the design of platforms for contest-based creative crowdwork, in particular with Jovoto (2007) and 99designs (2008). The crowdsourcing of design work is organised in decidedly differently ways to other forms of digital labour and the question is why should that be so? What does this tell us about changes in the practice and commissioning of design and what are its effects on design as a profession? However, the thesis is not just about the crowdsourcing of design work: it is also about the design of crowdsourcing as a system. It is about the ethics of these human-made, contingent social systems that are promoted as the future of work. The question underlying the entire thesis is: can crowdsourcing be designed in a way that is fair and sustainable to all stakeholders? The analysis is based on an extensive study of literature from Design Studies, Media and Cul- ture Studies, Business Studies and Human-Computer Interaction, combined with participant observa- tion within several crowdsourcing platforms for design and a series of interviews with different stake- holders