SportsAnno: what do you think?

The automatic summarisation of sports video is of growing importance with the increased availability of on-demand content. Consumers who are unable to view events live often have a desire to watch a summary which allows then to quickly come to terms with all that has happened during a sporting event. Sports forums show that it is not only summaries that are desirable but also the opportunity to share one’s own point of view and discuss the opinions with a community of similar users. In this paper we give an overview of the ways in which annotations have been used to augment existing visual media. We present SportsAnno, a system developed to summarise World Cup 2006 matches and provide a means for open discussion of events within these matches

What Do You Think Would Make You Happier? What Do You Think You Would Choose?

Would people choose what they think would maximize their subjective well-being (SWB)? We present survey respondents with hypothetical scenarios and elicit both choice and predicted SWB rankings of two alternatives. While choice and predicted SWB rankings usually coincide in our data, we find systematic reversals. We identify factors—such as predicted sense of purpose, control over one\u27s life, family happiness, and social status—that help explain hypothetical choice controlling for predicted SWB. We explore how our findings vary by SWB measure and by scenario. Our results have implications regarding the use of SWB survey questions as a proxy for utility

What Do You Think Of That?

https://digitalcommons.library.umaine.edu/mmb-me/1342/thumbnail.jp

"Just taste this - what do you think?".

This paper explores how the sensory attributes of local food brands contribute to brand meaning. It is part of a wider study exploring the tangibility of brand meaning of local food brands. Through the development of a conceptual framework derived from Hirschman’s ‘layers of meaning’ (1980; 1998), research was conducted with consumers living in Dorset, UK. This study has a specific sensory focus, revealing that taste was the most dominant sense, with consumers going to some length to describe their tasting experiences. Taste may operate in a direct sensory capacity (afferent) and connect with other senses and associations in a multi-sensory (efferent) capacity. Consumers accept the notion of sensual incongruence

The Perceptions of Accounting: What Do You Think?

Accounting is often considered “the language of business,” but is sometimes perceived to be a difficult topic. This study seeks to get a deeper understanding as to why business students and other students perceive accounting to be such an intimidating subject. The ultimate research question addressed is: What are the perceptions of accounting among accounting students, non-accounting business students, and non-business students? A review of the relevant background literature led to two hypotheses that assist in answering the research question. Following the literature review and hypotheses development, a two-part process took place: (1) we conducted focus groups and (2) we solicited student perceptions through a survey. The survey’s results were used to conduct factor analyses to help determine the underlying constructs related to the perceptions of accounting and accountants. Two analyses were conducted, one using all participants and the other using only students who have previously taken an accounting course. Overall, our results indicate that students who perceive accounting in a more positive light associate positive qualities with accounting and vice versa