Assessment of Cognitive Style Preference: A Conceptual Model

Research in adaptive hypermedia educational systems has increased with the growth of the Internet. Currently, all adaptive hypermedia educational systems collect information about cognitive style through completion of a questionnaire based on a psychometric test. This direct measure may be intrusive and annoying to a student and makes an adaptive system aligned to cognitive style unavailable for students that have not completed the questionnaire. It is posited that non-intrusive methods for determining the cognitive style of hypermedia system users are needed to maximize the usability, functionality, and goals of adaptive hypermedia systems. This paper offers a new approach for the autonomous computer-based assessment of preferred cognitive style that can support studies in user modeling and human-computer interface domains. It further posits a conceptual model that attempts to determine the preferred cognitive style of an online educational hypermedia user through click-stream analysis of their web-based hypermedia choices and browsing patterns

Survey of data mining approaches to user modeling for adaptive hypermedia

The ability of an adaptive hypermedia system to create tailored environments depends mainly on the amount and accuracy of information stored in each user model. Some of the difficulties that user modeling faces are the amount of data available to create user models, the adequacy of the data, the noise within that data, and the necessity of capturing the imprecise nature of human behavior. Data mining and machine learning techniques have the ability to handle large amounts of data and to process uncertainty. These characteristics make these techniques suitable for automatic generation of user models that simulate human decision making. This paper surveys different data mining techniques that can be used to efficiently and accurately capture user behavior. The paper also presents guidelines that show which techniques may be used more efficiently according to the task implemented by the applicatio

mARC: Memory by Association and Reinforcement of Contexts

This paper introduces the memory by Association and Reinforcement of Contexts (mARC). mARC is a novel data modeling technology rooted in the second quantization formulation of quantum mechanics. It is an all-purpose incremental and unsupervised data storage and retrieval system which can be applied to all types of signal or data, structured or unstructured, textual or not. mARC can be applied to a wide range of information clas-sification and retrieval problems like e-Discovery or contextual navigation. It can also for-mulated in the artificial life framework a.k.a Conway "Game Of Life" Theory. In contrast to Conway approach, the objects evolve in a massively multidimensional space. In order to start evaluating the potential of mARC we have built a mARC-based Internet search en-gine demonstrator with contextual functionality. We compare the behavior of the mARC demonstrator with Google search both in terms of performance and relevance. In the study we find that the mARC search engine demonstrator outperforms Google search by an order of magnitude in response time while providing more relevant results for some classes of queries

The use of web analytics on a small data set in an online media company : shifter´s case study

Project Work presented as the partial requirement for obtaining a Master's degree in Information Management, specialization in Knowledge Management and Business IntelligenceThe primary struggle in data analysis is the lack of talent in performing relevant and fit-to-business analyzes that retrieve knowledge and provides concise and clear action plans to today’s startups and small enterprises that exist online. Tracking, knowing and understanding the navigational patterns of user behavior for a 3 month period collection and using an Excel spreadsheet tool obtained a context for each piece of content produced and published by Shifter, an online media company. Investigations made after acquiring Shifter’s data resulted in recommendations for rethink and redesign the editorial content of the business to answer different community’s needs

A COLLABORATIVE FILTERING APPROACH TO PREDICT WEB PAGES OF INTEREST FROMNAVIGATION PATTERNS OF PAST USERS WITHIN AN ACADEMIC WEBSITE

This dissertation is a simulation study of factors and techniques involved in designing hyperlink recommender systems that recommend to users, web pages that past users with similar navigation behaviors found interesting. The methodology involves identification of pertinent factors or techniques, and for each one, addresses the following questions: (a) room for improvement; (b) better approach, if any; and (c) performance characteristics of the technique in environments that hyperlink recommender systems operate in. The following four problems are addressed:Web Page Classification. A new metric (PageRank × Inverse Links-to-Word count ratio) is proposed for classifying web pages as content or navigation, to help in the discovery of user navigation behaviors from web user access logs. Results of a small user study suggest that this metric leads to desirable results.Data Mining. A new apriori algorithm for mining association rules from large databases is proposed. The new algorithm addresses the problem of scaling of the classical apriori algorithm by eliminating an expensive joinstep, and applying the apriori property to every row of the database. In this study, association rules show the correlation relationships between user navigation behaviors and web pages they find interesting. The new algorithm has better space complexity than the classical one, and better time efficiency under some conditionsand comparable time efficiency under other conditions.Prediction Models for User Interests. We demonstrate that association rules that show the correlation relationships between user navigation patterns and web pages they find interesting can be transformed intocollaborative filtering data. We investigate collaborative filtering prediction models based on two approaches for computing prediction scores: using simple averages and weighted averages. Our findings suggest that theweighted averages scheme more accurately computes predictions of user interests than the simple averages scheme does.Clustering. Clustering techniques are frequently applied in the design of personalization systems. We studied the performance of the CLARANS clustering algorithm in high dimensional space in relation to the PAM and CLARA clustering algorithms. While CLARA had the best time performance, CLARANS resulted in clusterswith the lowest intra-cluster dissimilarities, and so was most effective in this regard