The Fake News Spreading Plague: Was it Preventable?

In 2010, a paper entitled "From Obscurity to Prominence in Minutes: Political Speech and Real-time search" won the Best Paper Prize of the Web Science 2010 Conference. Among its findings were the discovery and documentation of what was termed a "Twitter-bomb", an organized effort to spread misinformation about the democratic candidate Martha Coakley through anonymous Twitter accounts. In this paper, after summarizing the details of that event, we outline the recipe of how social networks are used to spread misinformation. One of the most important steps in such a recipe is the "infiltration" of a community of users who are already engaged in conversations about a topic, to use them as organic spreaders of misinformation in their extended subnetworks. Then, we take this misinformation spreading recipe and indicate how it was successfully used to spread fake news during the 2016 U.S. Presidential Election. The main differences between the scenarios are the use of Facebook instead of Twitter, and the respective motivations (in 2010: political influence; in 2016: financial benefit through online advertising). After situating these events in the broader context of exploiting the Web, we seize this opportunity to address limitations of the reach of research findings and to start a conversation about how communities of researchers can increase their impact on real-world societal issues

Using the Internet in the E-Marketing

In information era, the use of internet is increasingly high in business companies and organizations. Using internet makes internet business and electronic marketing. Geographical borders and time have no meaning when internet exists. Electronic marketing should be on the direction of total marketing. Design of organization is one of the important issues that can be achieved by analyzing the weakness and strength of company and having a true understanding of threads of opportunities. Internet marketing as various approaches like dependent marketing, transaction marketing, and email marketing shows the wide range and the importance of using internet. This paper discusses electronic marketing, the difference between traditional and modern marketing, the effect of internet on mix of marketing, the advantages and limitations of electronic marketing and all kinds of electronic marketing

Using the Internet in the E-Marketing

In information era, the use of internet is increasingly high in business companies and organizations. Using internet makes internet business and electronic marketing. Geographical borders and time have no meaning when internet exists. Electronic marketing should be on the direction of total marketing. Design of organization is one of the important issues that can be achieved by analyzing the weakness and strength of company and having a true understanding of threads of opportunities. Internet marketing as various approaches like dependent marketing, transaction marketing, and email marketing shows the wide range and the importance of using internet. This paper discusses electronic marketing, the difference between traditional and modern marketing, the effect of internet on mix of marketing, the advantages and limitations of electronic marketing and all kinds of electronic marketing

Using the Internet in the E-Marketing

In information era, the use of internet is increasingly high in business companies and organizations. Using internet makes internet business and electronic marketing. Geographical borders and time have no meaning when internet exists. Electronic marketing should be on the direction of total marketing. Design of organization is one of the important issues that can be achieved by analyzing the weakness and strength of company and having a true understanding of threads of opportunities. Internet marketing as various approaches like dependent marketing, transaction marketing, and email marketing shows the wide range and the importance of using internet. This paper discusses electronic marketing, the difference between traditional and modern marketing, the effect of internet on mix of marketing, the advantages and limitations of electronic marketing and all kinds of electronic marketing

Detecting cyber threats through social network analysis: short survey

This article considers a short survey of basic methods of social networks analysis, which are used for detecting cyber threats. The main types of social network threats are presented. Basic methods of graph theory and data mining, that deals with social networks analysis are described. Typical security tasks of social network analysis, such as community detection in network, detection of leaders in communities, detection experts in networks, clustering text information and others are considered

Search engine bias: the structuration of traffic on the World-Wide Web

Search engines are essential components of the World Wide Web; both commercially and in terms of everyday usage, their importance is hard to overstate. This thesis examines the question of why there is bias in search engine results – bias that invites users to click on links to large websites, commercial websites, websites based in certain countries, and websites written in certain languages. In this thesis, the historical development of the search engine industry is traced. Search engines first emerged as prototypical technological startups emanating from Silicon Valley, followed by the acquisition of search engine companies by major US media corporations and their development into portals. The subsequent development of pay-per-click advertising is central to the current industry structure, an oligarchy of virtually integrated companies managing networks of syndicated advertising and traffic distribution. The study also shows a global landscape in which search production is concentrated in and caters for large global advertising markets, leaving the rest of the world with patchy and uneven search results coverage. The analysis of interviews with senior search engine engineers indicates that issues of quality are addressed in terms of customer service and relevance in their discourse, while the analysis of documents, interviews with search marketers, and participant observation within a search engine marketing firm showed that producers and marketers had complex relationships that combine aspects of collaboration, competition, and indifference. The results of the study offer a basis for the synthesis of insights of the political economy of media and communication and the social studies of technology tradition, emphasising the importance of culture in constructing and maintaining both local structures and wider systems. In the case of search engines, the evidence indicates that the culture of the technological entrepreneur is very effective in creating a new megabusiness, but less successful in encouraging a debate on issues of the public good or public responsibility as they relate to the search engine industry

Addressing the new generation of spam (Spam 2.0) through Web usage models

New Internet collaborative media introduce new ways of communicating that are not immune to abuse. A fake eye-catching profile in social networking websites, a promotional review, a response to a thread in online forums with unsolicited content or a manipulated Wiki page, are examples of new the generation of spam on the web, referred to as Web 2.0 Spam or Spam 2.0. Spam 2.0 is defined as the propagation of unsolicited, anonymous, mass content to infiltrate legitimate Web 2.0 applications.The current literature does not address Spam 2.0 in depth and the outcome of efforts to date are inadequate. The aim of this research is to formalise a definition for Spam 2.0 and provide Spam 2.0 filtering solutions. Early-detection, extendibility, robustness and adaptability are key factors in the design of the proposed method.This dissertation provides a comprehensive survey of the state-of-the-art web spam and Spam 2.0 filtering methods to highlight the unresolved issues and open problems, while at the same time effectively capturing the knowledge in the domain of spam filtering.This dissertation proposes three solutions in the area of Spam 2.0 filtering including: (1) characterising and profiling Spam 2.0, (2) Early-Detection based Spam 2.0 Filtering (EDSF) approach, and (3) On-the-Fly Spam 2.0 Filtering (OFSF) approach. All the proposed solutions are tested against real-world datasets and their performance is compared with that of existing Spam 2.0 filtering methods.This work has coined the term ‘Spam 2.0’, provided insight into the nature of Spam 2.0, and proposed filtering mechanisms to address this new and rapidly evolving problem