The Research on Marketing Efficiency of WeChat Mall Enterprises Based on DEA Method

As the attention and utilization gradually focus on WeChat marketing advantages, the development of WeChat mall enterprises has received much concern. The characteristics of WeChat malls, such as flexible personalized settings, high sociality and strong closure and so on, have great practical significance to measure and evaluate the marketing efficiency of WeChat mall enterprises. First of all, by constructing a BISP marketing system from the aspects of Brand, Interface, Service and Price, this paper established an input-output system that based on DEA model for evaluating marketing efficiency of WeChat mall enterprises. Secondly, we compared the effective decision making units with the super efficiency DEA model. Finally, we analyzed input redundancy and output deficiency situation. The research shows that the overall marketing efficiency of WeChat mall enterprises is on the low side, and rather big differences are existing among different WeChat mall enterprises. To effectively enhance the marketing efficiency, WeChat mall enterprises should improve marketing investment structure and find suitable marketing schemes according to their own characteristics and advantages. So these enterprises will obtain greater benefits and promote economic development

Providing Library Information Services through WeChat: A Study of Project 985 University Libraries in China

The application of the popular mobile social media platform We- Chat in library and information services in China was examined. Thirty-two out of a total of thirty-nine university libraries of Project 985 had established official WeChat accounts by the end of 2015. The study explores the use of WeChat from six aspects, including basic profile information of an account and interactivity of WeChat public account. Through analysis of the data and comparison with the results of previous research, the study indicates that the library WeChat platforms have improved in many respects, including official account authentication and self-service through WeChat, since the beginning of WeChat application at university libraries in November 2012. Although the library WeChat accounts have become a more effective tool in general, improvements are still needed to provide maximum benefit to library users in an effort to empower users, especially younger ones

An investigation on the Factors Influencing the dissemination of WeChat Push Based on HSM and the Prediction of its Content Hotspot

With the continuous development of information technology, the carrier of we-media has emerged. The WeChat Subscription Accounts has quickly led the other we-media platforms. During the six years of its emergence, WeChat Subscription Accounts have attracted a lot of traffic and brought huge profit margins. Based on the above background, this study combines the heuristic-systematic model of information processing to classify the heuristic and systematic factors that influence the dissemination of WeChat push. Analyze the factors affecting WeChat push transmission, supplement relevant theories, and provide suggestions for WeChat Subscription Accounts operators

Empowering Migrant Workers and Labor NGOs in China: Creating a Law Searching Tool through a Design Science Approach

Labor NGOs in China has been utilizing various social media tools, such as WeChat for networking workers and promotion. In the year 2017 WeChat Mini Program was released, allowing developers to create “sub-application” within WeChat. This research evolves from a laws-searching WeChat Mini Program development project, which will adopt a design science approach, follow the design science research methodology (DSRM) process model, and measure the effect of the WeChat Mini Program with the concepts from information systems success model and post-adoption behaviors. We propose that the law-searching WeChat Mini Program can sever labor NGOs in terms of legal service and promotion

Discussion on the Construction Strategy of WeChat Public Platform Based on Ideological and Political Education in Colleges and Universities

WeChat transmission has the characteristics of fast transmission speed, strong content selectivity and wide spread. The construction of WeChat public platform based on the ideological and political education in colleges and universities is a work that cannot be ignored in the ideological and political education, which is the supplement and extension of the practical teaching of ideological and political courses in colleges and universities, and can significantly enhance the pertinence and effectiveness of ideological and political education. The construction of WeChat public platform based on ideological and political education in colleges and universities should stick to the core idea of platform construction, define the stage target of the construction, build a professional team of WeChat public platform operation, improve the operation mechanism, integrate the resources of WeChat public platform construction, carefully consider the details of WeChat public platform operation, and collect feedback information and respond effectively, so as to improve the construction quality of WeChat public platform and enhance the transmission effect. In view of the deficiencies in the construction of WeChat public platform for ideological and political education in colleges and universities, measures should be taken to improve the communication power, influence, guidance and credibility of WeChat public platform, so that WeChat public platform can give full play to its value orientation and knowledge dissemination role in ideological and political education in colleges and universities

Impacts of WeChat on Millennials’ Perceptions and Consumption Behaviors in the Hotel Industry

Social media, known as interactive Web 2.0 Internet-based applications, has deeply changed and reformed interpersonal communication and business operation with the wide spread of Internet and the development of technology. In the past few years, since mobile apps are becoming more and more popular, the access of social media is not limited to tablet computers only, but is also available for almost all kinds of smart phone devices, such as iPhone, Android, Symbian and so on. The function of social media is not confined to real- time message transmission or information sharing any more. It has expanded to a widely range of features, such as online purchase and payment, e-commerce business, and service for different types of social events. Social media plays an increasingly important role in daily personal life as well as in business activities. People are not merely considered as social media users, but also the component of social media itself. As a result, it is very crucial for people to realize the importance and impacts of social media, especially for those business operators. WeChat (Weixin in Chinses, literally “micro message”) is a cross-platform instant text and voice messaging communication service for multiple mobile devices, developed by Tecent in China, first released in the January of 2011. It is claimed to provide “the new way to connect” and create “a way of life”. It is free to download, install and register, and support all kinds of smart phone platforms with multiple language versions, such as Chinese, English, Japanese, French, and Spanish. WeChat provides its users different ways to communicate and interact with friends innovatively through instant text messaging, hold-to-talk voice messaging, group messaging, lively video sharing, location sharing, money transferring, and contact information sharing. Among all the WeChat users, Millennials is the majority. With the growing-up of Millennials, they are becoming more and more powerful and important to the society and will be the next target segmentation for most of the industries in the very near future. Especially for the hotel industry, the industry that urges to attract Millennials patrons for further substantial development, how to attract Millennials is becoming a critical issue for those hotel operators

Social Media Content Regulation in China: Analysis of English Language Wechat Accounts

This study analyzed “social media content regulation in China: through an analysis of English Language Wechat accounts”. The research study used quantitative and qualitative methods to analyze English language Wechat channels, with the datasets of the use of English language in China as well as all legislative and legal frameworks for the media sector including all the practical obstacles for content in local and foreign languages including access, content creation and channels of content distribution and delivery. The study had three objectives. Those were: to study the content of Wechat subscription Channels in English language, to study the censorship role of social media in China and to study the role of English Language in Chinese society. Accordingly, the study had three research problems: 1. Was there a difference between China related news and international news in Wechat Channels? 2. What are the regulations in English Language Wechat Channels in China? 3. Which Wechat Channel published more English language content? Study looked through 27 Wechat pages and chose 9 most popular English Wechat channels in order to categorize their content into 4 categories as international news, China related content, promotional content and entertainment, & contentious material. According to the findings there were a total of 774 English articles published in Wechat channels. China Wire has also published English articles and there were 456 China related content in Wechat channels. The study showed that foreigners in China are disadvantaged in terms of content creation and distribution regardless of the language used. At the same time English language seems to provide at least some alternativeness in case of web-based contentDOI: http://doi.org/10.31357/fhss/vjhss.v05i01.0

Always connected and still lonely: linking Wechat use to wellbeing and mental health

WORKING HYPOTHESIS AND PRINCIPAL OBJECTIVES SOUGHT: 1. The motivation of users using WeChat under the theoretical framework of use and satisfaction 2. The relationship between the use of WeChat and loneliness 3. The relationship between the use of WeChat different functions and loneliness 4. The impact of moderating variables on the use of WeChat and loneliness

Investigasi Bukti Digital Aplikasi We Chat Menggunakan Framework Integrated Digital Forensics Proses Model (IDFPM) Berbasis Sni 27037:2014

Social media is an alternative means of communication on smartphones, as many as 28% of the WeChat instant messenger application is used as a social interaction for the delivery of messages by senders and recipients, Cyberbullying on the WeChat application results in intimidation by users, so to deal with the crime of Cyberbullying applications WeChat on Smartphones requires a Mobile Forensic technique to identify digital evidence of verbal conversations on the WeChat ap-plication using the Framework In- tegrated Digital Forensics Process Model (IDFPM) method based on SNI 27037: 2014 which is carried out on Smartphones. WeChat application which was previously encrypted and hashing values of md5 and  sha1 are authentic, as well as metadata or timestamp in the WeChat application conversation mes- sages using the Mobileedit Forensic Express Tools, and successfully implemented Frame Work Inte- grated Digital Forensic Process Model (IDFPM) based on SNI 27037: 2014 on the forensic investiga- tion process using Android Smartphone media. Keywords: Cyberbullying, WeChat, Mobile Forensics, Framework, SNI 27037: 201