Dominant bidding strategy in Mobile App advertising auction

The widespread use of intelligent mobile phone has promoted prosperity of mobile App advertising in recent years. Based on existing bidding status, this paper presents the dominant bidding strategy for mobile advertising auction. Firstly, our study characterizes multiple Nash Equilibria resulting from different bidding strategies in wGSP (weighted Generalized Second-Price) auction. Further more, we prove that advertiser’s rank and utility will not decrease by using the dominant bidding strategy. We also consider the situation where the reserve price is set by the mobile advertising platform. It turns out that that advertiser’s payment will be no less than reserve price. Finally, a practical implementation for a virtual market simulates the dynamic bidding process in real world environments.published_or_final_versio

Agent Behavior Prediction and Its Generalization Analysis

Machine learning algorithms have been applied to predict agent behaviors in real-world dynamic systems, such as advertiser behaviors in sponsored search and worker behaviors in crowdsourcing. The behavior data in these systems are generated by live agents: once the systems change due to the adoption of the prediction models learnt from the behavior data, agents will observe and respond to these changes by changing their own behaviors accordingly. As a result, the behavior data will evolve and will not be identically and independently distributed, posing great challenges to the theoretical analysis on the machine learning algorithms for behavior prediction. To tackle this challenge, in this paper, we propose to use Markov Chain in Random Environments (MCRE) to describe the behavior data, and perform generalization analysis of the machine learning algorithms on its basis. Since the one-step transition probability matrix of MCRE depends on both previous states and the random environment, conventional techniques for generalization analysis cannot be directly applied. To address this issue, we propose a novel technique that transforms the original MCRE into a higher-dimensional time-homogeneous Markov chain. The new Markov chain involves more variables but is more regular, and thus easier to deal with. We prove the convergence of the new Markov chain when time approaches infinity. Then we prove a generalization bound for the machine learning algorithms on the behavior data generated by the new Markov chain, which depends on both the Markovian parameters and the covering number of the function class compounded by the loss function for behavior prediction and the behavior prediction model. To the best of our knowledge, this is the first work that performs the generalization analysis on data generated by complex processes in real-world dynamic systems

Discrete Strategies in Keyword Auctions and Their Inefficiency for Locally Aware Bidders

We study formally discrete bidding strategies for the game induced by the Generalized Second Price keyword auction mechanism. Such strategies have seen experimental evaluation in the recent literature as parts of iterative best response procedures, which have been shown not to converge. We give a detailed definition of iterative best response under these strategies and, under appropriate discretization of the players' strategy spaces we find that the discretized configurations space {\em contains} socially optimal pure Nash equilibria. We cast the strategies under a new light, by studying their performance for bidders that act based on local information; we prove bounds for the worst-case ratio of the social welfare of locally stable configurations, relative to the socially optimum welfare

Strategyproof auctions for balancing social welfare and fairness in secondary spectrum markets

Secondary spectrum access is emerging as a promising approach for mitigating the spectrum scarcity in wireless networks. Coordinated spectrum access for secondary users can be achieved using periodic spectrum auctions. Recent studies on such auction design mostly neglect the repeating nature of such auctions, and focus on greedily maximizing social welfare. Such auctions can cause subsets of users to experience starvation in the long run, reducing their incentive to continue participating in the auction. It is desirable to increase the diversity of users allocated spectrum in each auction round, so that a trade-off between social welfare and fairness is maintained. We study truthful mechanisms towards this objective, for both local and global fairness criteria. For local fairness, we introduce randomization into the auction design, such that each user is guaranteed a minimum probability of being assigned spectrum. Computing an optimal, interference-free spectrum allocation is NP-Hard; we present an approximate solution, and tailor a payment scheme to guarantee truthful bidding is a dominant strategy for all secondary users. For global fairness, we adopt the classic maxmin fairness criterion. We tailor another auction by applying linear programming techniques for striking the balance between social welfare and max-min fairness, and for finding feasible channel allocations. In particular, a pair of primal and dual linear programs are utilized to guide the probabilistic selection of feasible allocations towards a desired tradeoff in expectation. © 2011 IEEE.published_or_final_versionThe IEEE INFOCOM 2011, Shanghai, China, 10-15 April 2011. In Conference Proceedings, 2011, p. 3020-302

Nonbossy Mechanisms: Mechanism Design Robust to Secondary Goals

We study mechanism design when agents may have hidden secondary goals which will manifest as non-trivial preferences among outcomes for which their primary utility is the same. We show that in such cases, a mechanism is robust against strategic manipulation if and only if it is not only incentive-compatible, but also nonbossy -- a well-studied property in the context of matching and allocation mechanisms. We give complete characterizations of incentive-compatible and nonbossy mechanisms in various settings, including auctions with single-parameter agents and public decision settings where all agents share a common outcome. In particular, we show that in the single-item setting, a mechanism is incentive-compatible, individually rational, and nonbossy if and only if it is a sequential posted-price mechanism. In contrast, we show that in more general single-parameter environments, there exist mechanisms satisfying our characterization that significantly outperform sequential posted-price mechanisms in terms of revenue or efficiency (sometimes by an exponential factor)