Pengaruh Promosi Penjualan terhadap Minat Konsumen Bisnis Kendaraan Bermotor pada CV. Citra Honda Nusantara Pekanbaru

Along with economic growth and technological development, the business world was experiencing rapid growth with the emergence of companies that strive to create products and services to meet the needs and desires of consumers. Businesses initially have a large market share, as well as extensive marketing areas, are now required to work more efficiently and effectively and responsive anticipate that they will enter markets both at present and in the time to come. , To attract buyers, one attempts to do is to repair an effective marketing system. Effective marketing in the application not only how to increase sales volume but also observe the behavior of consumers and businesses to meet the desires of consumers through product improvement in line with expectations konsumen.Penelitian aims to determine the effect of sales promotions on consumer interest in the motor vehicle business cv. Honda Nusantara Citra Pekanbaru. Data obtained from questionnaires with respondents as many as 55 people further processed using descriptive statistics and then the data is presented in tabular format with the numbers and percentages for subsequent analysis results indicate that the implementation of the promotion have a good influence on consumer interest in CV. Honda Nusantara Citra Pekanbaru. Promotion is affected by consumer interest with a value of R Square of R = 0.403, meaning is that the contribution of variable influence to variable interest konsuemen sale amounted to 40.3%, while the remaining 59.7% is influenced by other factors such as customer perception, behavior consumers and others.Keywords: marketing, promotion, consumer interes

Financial inclusion and banking performance in Indonesia

Purpose: This study was conducted to examine the impact of financial inclusion and banking performance in Indonesia. The study uses 4 financial inclusion indicators, among others: (i) the ratio of third-party funds to gross domestic income, (ii) the ratio of credit to gross domestic income, (iii) the number of ATMS, (iv) the number of branch offices. Design/methodology/approach: The purposive sampling method is used to select the research sample. The descriptive statistical test and hypothesis test is used to analyze the data using e-eviews program. This research uses the population of data from the National Banking annual report either go public or not during the year 2014 to the year 2018. The study assumed financial inclusion can increase bank performance. Findings: By conducting a regression analysis, researchers found that several indicators of financial inclusion can help improve banking performance using ROA and NIM ratios, as well as some indicators of financial inclusion that do not demonstrate its influence. The results of this study drove banking as one of the formal financial institutions to increase financial inclusion. Banks can earn more profit if financial inclusion increases Practical implications: These findings will be very helpful to government or management to maximize their firm performance using provides services that are able to accommodate the needs of the society, whether it has a small business (SME) and the overall economic development Originality/value: This article provides a new insight of some indicators of financial inclusion that do not demonstrate its influence to banking performance.peer-reviewe

Determinants of innovativeness in SMEs. disentangling core innovation and technology adoption capabilities

This paper studies innovativeness in SMEs from a set of innovation indicators at the firm level, capturing various types of innovation (product, process, organisational, and marketing innovations) and the level of innovativeness in these firm’s developments. The article identifies two separate dimensions in the innovativeness of Spanish SMEs, using factor analysis techniques. One dimension is associated with the capabilities for core/internal innovation and the other with the capabilities for the adoption of technology. The paper shows that significant differences exist in the personal and organisational factors that favour these two dimensions. The entrepreneur’s motivation, business planning, and cooperation in R&D activities constitute significant factors when considering the core dimension of a firm’s innovativeness, but have no effect on the firm’s capabilities for technology adoption. However, the use of external consultancy services seems to have no significant effect on the core dimension of the innovativeness of anSME, whereas it is a relevant factor for its technology adoption. Furthermore, it is shown that the entrepreneur’s education plays a more significant role in the core dimension of a firm’s innovativeness than in its capabilities for technology adoption. Depending on the policy objectives, these differences should lead to the application of specific policy approaches when an attempt to stimulate innovation in SMEs is made

What a Difference a DV Makes ... The Impact of Conceptualizing the Dependent Variable in Innovation Success Factor Studies

The quest for the "success factors" that drive a company's innovation performance has attracted a great deal of attention among both practitioners and academics. The underlying assumption is that certain critical activities impact the innovation performance of the company or the project. However, the findings of success factor studies lack convergence. It has been speculated that this may be due to the fact that extant studies have used many different measures of the dependent variable "innovation performance". Our study is the first to analyze this issue systematically and empirically: we analyze the extent to which different conceptualizations of the dependent variable (a firm's innovation performance) lead to different innovation success factor patterns. In order to do so, we collected data from 234 German firms, including well-established success factors and six alternative measures of innovation performance. This allowed us to calculate whether or not success factors are robust to changes in the measurement of the dependent variable. We find that this is not the case: rather, the choice of the dependent variable makes a huge difference. From this, we draw important conclusions for future studies aiming to identify the success factors in companies' innovation performance

Determinants and consequences of budget reallocations

We investigate the determinants and consequences of budget reallocations, i.e., corrective actions to the budget made during the year. Using proprietary data of a large consumer goods manufacturer, we analyze the extent to which allocation decisions regarding the initial budget drive subsequent reallocations. Whenever scarce resources need to be allocated among a number of individuals, power struggles and politicking behavior are likely to arise, which potentially affects the outcome of the allocation process. We hypothesize and find that one important driver of reallocation decisions is the firm's aim to correct for systematic deviations from the optimal initial budget allocation that are driven by successful lobbying activities during the initial budgeting process. In a more exploratory analysis, we show that such reallocations do not have the desired effects on market-place performance. In particular, budget cuts are negatively associated with a product's change in market share. More surprisingly, while budget boosts do help product lines internally to achieve their sales targets in the last quarter, they do not have a (positive) effect on the change in market share. Most importantly, our results demonstrate that efficient investment planning ex ante is essential to achieve an improvement in market-place performance, highlighting the value of budgeting.Series: Department of Strategy and Innovation Working Paper Serie

International technology transfer: building theory from a multiple case-study in the aircraft industry

International technology transfer occurs frequently in international operations, for example in\ud cases of foreign direct investment where companies set-up existing manufacturing lines in new\ud locations. It also occurs in situations of international outsourcing where a new supplier receives\ud product and/or production process information. This technology transfer process often leads to\ud difficulties, for example delays and much higher costs than anticipated. To gain insight into the\ud causes of these difficulties we used a grounded theory approach to describe the process of\ud international production technology transfer. We conducted four case studies in the aircraft\ud industry and analyzed the problems that occurred. We found that technology transfer consists of\ud three phases: preparation, installation and utilization. These three phases are influenced by three\ud types of factors: technological, organizational and environmental. The combination of activities\ud with factors enables an integrated view on international technology transfer. We found that the\ud amount of technology, the accuracy of information, and the extent of organizational and\ud environmental differences have a large impact on the efficiency of the technology transfer\ud process

What drives export performance of firms in Eastern and Western Poland?

We use a unique firm-level survey dataset that draws from the EFIGE (European Firms In Global Economy) questionnaire, to unveil differences in factors driving export performance in structurally most diverse areas of Poland. While conventional results about the role of size, foreign ownership and innovation activity are confirmed at the aggregate level, the picture breaks down when Western and Eastern macroregions are extracted. Our results suggest that the common perception of a more developed West (Poland “A”) and a backward East (Poland “B”) might be outdated. Rather, firms in both regions seem to follow distinct strategies and have dissimilar success factors for competing internationally. Interestingly, export performance in the East is found to benefit from family ties in business, but also product innovation and non-price competitiveness. In the West, it is in turn associated mostly with size and foreign ownership. Overall, our results on the one hand add support to the ‘New’ new trade theory and ‘New’ new economic geography’s premises related to the importance of microeconomic factors and, on the other, shed a new light on the pattern of regional development in Poland. We also discuss some implications for policy makers and managers and suggest directions of further research.National Science Centre, grant no. DEC-2011/03/D/HS4/0195

Land Transportation Effects on Manufacture and Regional Economy of Sumatra of Indonesia

The study aimed to determine the effect simultaneously between land transportation and manufacturing industry on economic improvement An explanation research was conducted to obtain the causal relationship between land transportation and manufacture. The data used in this study were off secondary sources and time series data forms from 2006-2015 data from the Central Statistics Agency (BPS) of Labuhan Batu Regency. Regression analysis was applied the mathematical relationship between the output variable or dependent (Y) with one or several input / independent variables (X). The mathematical relationship is used as a regression model that is used to predict or predict the output value (Y) based on a particular input value (X). The results of this study indicated that simultaneously the land transportation variable and manufacturing industry have a positive and significant effect on the economic improvement variable. The results obtained a tcount value of 3.599. Thus tcount is greater than t table (3.241> 1.894); then H0 is rejected HA is accepted, meaning that partially there is a positive and significant influence between land transportation and economic improvement. The results obtained a tcount of 0.112. Thus tcount is greater than t table (0.112 <1.894) then H0 is accepted HA is rejected, meaning that partially there is no positive and significant influence between the manufacturing industry on economic improvement