Time-aware online reputation analysis

Social media has become an integral part of society. Omnipresent mobile devices allow for immediate sharing of experiences. Experiences can be about brands and other entities. For social media analysts a collection of posts mentioning a brand can serve as a magnifying glass on the prevalent opinion towards a brand: The overall estimation of a its reputation is increasingly based on the aggregation of a brand's reputation polarity in social media posts. This polarity of reputation is currently annotated manually. However, with the dramatic increase of social media, this is no longer feasible. This thesis aims to facilitate and automate parts of the process to estimate the reputation of a brand. We motivate this by performing user studies with expert social media analysts. We analyse three resulting datasets: a questionnaire, log data of a manual annotation interface, and videos of annotating experts following the think-aloud protocol. Based on the indicators used for manual annotation, we proceed with the development of algorithms for the automatic estimation of reputation polarity. Unlike earlier, static evaluation scenarios, we follow a dynamic scenario, which mimics the daily workflow of social media analysts. Our algorithms are successful because we distinguish between reputation and sentiment. The second part of this thesis is motivated by the analysts' desire for automation of retrieval and filtering of new media. For information retrieval, we present two improvements to existing algorithms. We conclude that many aspects of the annotation of reputation can be automated - using in particular time series analysis, memory models, and low-impact help from expert social media analysts

Modeling Temporal Evidence from External Collections

Newsworthy events are broadcast through multiple mediums and prompt the crowds to produce comments on social media. In this paper, we propose to leverage on this behavioral dynamics to estimate the most relevant time periods for an event (i.e., query). Recent advances have shown how to improve the estimation of the temporal relevance of such topics. In this approach, we build on two major novelties. First, we mine temporal evidences from hundreds of external sources into topic-based external collections to improve the robustness of the detection of relevant time periods. Second, we propose a formal retrieval model that generalizes the use of the temporal dimension across different aspects of the retrieval process. In particular, we show that temporal evidence of external collections can be used to (i) infer a topic's temporal relevance, (ii) select the query expansion terms, and (iii) re-rank the final results for improved precision. Experiments with TREC Microblog collections show that the proposed time-aware retrieval model makes an effective and extensive use of the temporal dimension to improve search results over the most recent temporal models. Interestingly, we observe a strong correlation between precision and the temporal distribution of retrieved and relevant documents.Comment: To appear in WSDM 201

Leveraging Semantic Annotations to Link Wikipedia and News Archives

The incomprehensible amount of information available online has made it difficult to retrospect on past events. We propose a novel linking problem to connect excerpts from Wikipedia summarizing events to online news articles elaborating on them. To address the linking problem, we cast it into an information retrieval task by treating a given excerpt as a user query with the goal to retrieve a ranked list of relevant news articles. We find that Wikipedia excerpts often come with additional semantics, in their textual descriptions, representing the time, geolocations, and named entities involved in the event. Our retrieval model leverages text and semantic annotations as different dimensions of an event by estimating independent query models to rank documents. In our experiments on two datasets, we compare methods that consider different combinations of dimensions and find that the approach that leverages all dimensions suits our problem best

Diversifying Search Results Using Time

Getting an overview of a historic entity or event can be difficult in search results, especially if important dates concerning the entity or event are not known beforehand. For such information needs, users would benefit if returned results covered diverse dates, thus giving an overview of what has happened throughout history. Diversifying search results based on important dates can be a building block for applications, for instance, in digital humanities. Historians would thus be able to quickly explore longitudinal document collections by querying for entities or events without knowing associated important dates apriori. In this work, we describe an approach to diversify search results using temporal expressions (e.g., in the 1990s) from their contents. Our approach first identifies time intervals of interest to the given keyword query based on pseudo-relevant documents. It then re-ranks query results so as to maximize the coverage of identified time intervals. We present a novel and objective evaluation for our proposed approach. We test the effectiveness of our methods on the New York Times Annotated corpus and the Living Knowledge corpus, collectively consisting of around 6 million documents. Using history-oriented queries and encyclopedic resources we show that our method indeed is able to present search results diversified along time

Exploiting Query’s Temporal Patterns for Query Autocompletion

Query autocompletion (QAC) is a common interactive feature of web search engines. It aims at assisting users to formulate queries and avoiding spelling mistakes by presenting them with a list of query completions as soon as they start typing in the search box. Existing QAC models mostly rank the query completions by their past popularity collected in the query logs. For some queries, their popularity exhibits relatively stable or periodic behavior while others may experience a sudden rise in their query popularity. Current time-sensitive QAC models focus on either periodicity or recency and are unable to respond swiftly to such sudden rise, resulting in a less optimal QAC performance. In this paper, we propose a hybrid QAC model that considers two temporal patterns of query’s popularity, that is, periodicity and burst trend. In detail, we first employ the Discrete Fourier Transform (DFT) to identify the periodicity of a query’s popularity, by which we forecast its future popularity. Then the burst trend of query’s popularity is detected and incorporated into the hybrid model with its cyclic behavior. Extensive experiments on a large, real-world query log dataset infer that modeling the temporal patterns of query popularity in the form of its periodicity and its burst trend can significantly improve the effectiveness of ranking query completions

Temporal dynamics in information retrieval

The passage of time is unrelenting. Time is an omnipresent feature of our existence, serving as a context to frame change driven by events and phenomena in our personal lives and social constructs. Accordingly, various elements of time are woven throughout information itself, and information behaviours such as creation, seeking and utilisation. Time plays a central role in many aspects of information retrieval (IR). It can not only distinguish the interpretation of information, but also profoundly influence the intentions and expectations of users' information seeking activity. Many time-based patterns and trends - namely temporal dynamics - are evident in streams of information behaviour by individuals and crowds. A temporal dynamic refers to a periodic regularity, or, a one-off or irregular past, present or future of a particular element (e.g., word, topic or query popularity) - driven by predictable and unpredictable time-based events and phenomena. Several challenges and opportunities related to temporal dynamics are apparent throughout IR. This thesis explores temporal dynamics from the perspective of query popularity and meaning, and word use and relationships over time. More specifically, the thesis posits that temporal dynamics provide tacit meaning and structure of information and information seeking. As such, temporal dynamics are a ‘two-way street’ since they must be supported, but also conversely, can be exploited to improve time-aware IR effectiveness. Real-time temporal dynamics in information seeking must be supported for consistent user satisfaction over time. Uncertainty about what the user expects is a perennial problem for IR systems, further confounded by changes over time. To alleviate this issue, IR systems can: (i) assist the user to submit an effective query (e.g., error-free and descriptive), and (ii) better anticipate what the user is most likely to want in relevance ranking. I first explore methods to help users formulate queries through time-aware query auto-completion, which can suggest both recent and always popular queries. I propose and evaluate novel approaches for time-sensitive query auto-completion, and demonstrate state-of-the-art performance of up to 9.2% improvement above the hard baseline. Notably, I find results are reflected across diverse search scenarios in different languages, confirming the pervasive and language agnostic nature of temporal dynamics. Furthermore, I explore the impact of temporal dynamics on the motives behind users' information seeking, and thus how relevance itself is subject to temporal dynamics. I find that temporal dynamics have a dramatic impact on what users expect over time for a considerable proportion of queries. In particular, I find the most likely meaning of ambiguous queries is affected over short and long-term periods (e.g., hours to months) by several periodic and one-off event temporal dynamics. Additionally, I find that for event-driven multi-faceted queries, relevance can often be inferred by modelling the temporal dynamics of changes in related information. In addition to real-time temporal dynamics, previously observed temporal dynamics offer a complementary opportunity as a tacit dimension which can be exploited to inform more effective IR systems. IR approaches are typically based on methods which characterise the nature of information through the statistical distributions of words and phrases. In this thesis I look to model and exploit the temporal dimension of the collection, characterised by temporal dynamics, in these established IR approaches. I explore how the temporal dynamic similarity of word and phrase use in a collection can be exploited to infer temporal semantic relationships between the terms. I propose an approach to uncover a query topic's "chronotype" terms -- that is, its most distinctive and temporally interdependent terms, based on a mix of temporal and non-temporal evidence. I find exploiting chronotype terms in temporal query expansion leads to significantly improved retrieval performance in several time-based collections. Temporal dynamics provide both a challenge and an opportunity for IR systems. Overall, the findings presented in this thesis demonstrate that temporal dynamics can be used to derive tacit structure and meaning of information and information behaviour, which is then valuable for improving IR. Hence, time-aware IR systems which take temporal dynamics into account can better satisfy users consistently by anticipating changing user expectations, and maximising retrieval effectiveness over time

Leveraging Semantic Annotations for Event-focused Search & Summarization

Today in this Big Data era, overwhelming amounts of textual information across different sources with a high degree of redundancy has made it hard for a consumer to retrospect on past events. A plausible solution is to link semantically similar information contained across the different sources to enforce a structure thereby providing multiple access paths to relevant information. Keeping this larger goal in view, this work uses Wikipedia and online news articles as two prominent yet disparate information sources to address the following three problems: • We address a linking problem to connect Wikipedia excerpts to news articles by casting it into an IR task. Our novel approach integrates time, geolocations, and entities with text to identify relevant documents that can be linked to a given excerpt. • We address an unsupervised extractive multi-document summarization task to generate a fixed-length event digest that facilitates efficient consumption of information contained within a large set of documents. Our novel approach proposes an ILP for global inference across text, time, geolocations, and entities associated with the event. • To estimate temporal focus of short event descriptions, we present a semi-supervised approach that leverages redundancy within a longitudinal news collection to estimate accurate probabilistic time models. Extensive experimental evaluations demonstrate the effectiveness and viability of our proposed approaches towards achieving the larger goal.Im heutigen Big Data Zeitalters existieren überwältigende Mengen an Textinformationen, die über mehrere Quellen verteilt sind und ein hohes Maß an Redundanz haben. Durch diese Gegebenheiten ist eine Retroperspektive auf vergangene Ereignisse für Konsumenten nur schwer möglich. Eine plausible Lösung ist die Verknüpfung semantisch ähnlicher, aber über mehrere Quellen verteilter Informationen, um dadurch eine Struktur zu erzwingen, die mehrere Zugriffspfade auf relevante Informationen, bietet. Vor diesem Hintergrund benutzt diese Dissertation Wikipedia und Onlinenachrichten als zwei prominente, aber dennoch grundverschiedene Informationsquellen, um die folgenden drei Probleme anzusprechen: • Wir adressieren ein Verknüpfungsproblem, um Wikipedia-Auszüge mit Nachrichtenartikeln zu verbinden und das Problem in eine Information-Retrieval-Aufgabe umzuwandeln. Unser neuartiger Ansatz integriert Zeit- und Geobezüge sowie Entitäten mit Text, um relevante Dokumente, die mit einem gegebenen Auszug verknüpft werden können, zu identifizieren. • Wir befassen uns mit einer unüberwachten Extraktionsmethode zur automatischen Zusammenfassung von Texten aus mehreren Dokumenten um Ereigniszusammenfassungen mit fester Länge zu generieren, was eine effiziente Aufnahme von Informationen aus großen Dokumentenmassen ermöglicht. Unser neuartiger Ansatz schlägt eine ganzzahlige lineare Optimierungslösung vor, die globale Inferenzen über Text, Zeit, Geolokationen und mit Ereignis-verbundenen Entitäten zieht. • Um den zeitlichen Fokus kurzer Ereignisbeschreibungen abzuschätzen, stellen wir einen semi-überwachten Ansatz vor, der die Redundanz innerhalb einer langzeitigen Dokumentensammlung ausnutzt, um genaue probabilistische Zeitmodelle abzuschätzen. Umfangreiche experimentelle Auswertungen zeigen die Wirksamkeit und Tragfähigkeit unserer vorgeschlagenen Ansätze zur Erreichung des größeren Ziels