Children as recipients of marketing communication on the Internet

Due to the ease of access to the Internet, children more often become the recipients of the content placed therein. They are a specific group of Internet users due to their development conditions, which in contact with persuasive content, often not directly addressed to them, raises doubt. The importance of development conditions was often analysed in relation to the understanding and the child’s response to the content placed in traditional media. The development of the advertising market makes it necessary to update knowledge in this area. The study is an attempt to systematize the issues raised in the literature regarding the reception of online marketing communication by children (under 12 years of age). The literature review helped to identify the basic principles of construction of selected communication activities (e.g. websites dedicated to children), including competence development of children. Moreover, the attention was paid to the problems that may occur in the reception of persuasive messages on the Internet by children, including in the context of the model of knowledge about persuasion

Effects of reputation and aesthetics on the credibility of search engine results

Search engines are the primary gatekeepers of online information, but are judged differently than traditional gatekeepers due to the interactive and impersonal nature of the online search process. The researcher distributed an online survey with 141 respondents and conducted 22 observational interviews. Information credibility was tested through measures of expertise, goodwill, and trustworthiness, which were each correlated with perceived reputation and perceived aesthetics. Search engine reputation was found to have moderate correlations with expertise and trustworthiness, and a lesser, but still moderate correlation with goodwill. Aesthetics was related to the credibility measures in similar but lesser proportions. Interviews indicated search habits such as wariness towards commercial interests and the high impact of search intent on the rigor of credibility judgments

Problems with Internet and Library Usage for Secondary School Children

This research consisted of investigating seven hypotheses using the following components: 1. Observation of forty-three secondary school children using the Internet and the library to complete five tasks. 2. An interview was held with all the participants in the study that was audio taped and subsequently transcribed. 3. An on-line form was constructed so that the students could nominate their favourite educational web sites for each class subject. The participants were given five tasks and had to find the answers using two of the most common forms of information retrieval found in Irish schools, the Internet and the school library. Subsequently they were asked twenty questions about their opinions on aspects of the library and the Internet. Points of interest here included that the majority of participants felt that the Internet is faster, easier to use, and better overall than the library, even though it was proven not to be the case. It was also found that the participants nominated sites by domain name without actually investigating if the domain name had any reference to the subject in question. The observation, interview and voting data was then analysed using SPSS to investigate the seven hypotheses. These findings were then reported, discussed and ideas for future study were recommended. Proposed technical and teaching solutions to problems uncovered in this research are also outlined. The above findings have implications for search engine design, the curriculum of the Irish education system, and for teachers in how they use both the Internet and the library to their full potential

User Experience as a Rhetorical Medium: User at the Intersection of Audience, Reader and Actor

The goal of this project is to demonstrate how digital interfaces are bodies of visual language that can be “close-read” and interpreted critically, just like any other traditional text; digital user interfaces, like poetry and novels, have form and content that complement and shape the meaning and interpretation of the other. It is meant to encourage academic discussions about digital interfaces to go beyond whether social media is “good” or “bad” to how digital interfaces are structured, why they are structured the way they are, and what effects these structures have on the way they communicate information and content to the user. Digital interfaces are just extensions of written texts—they employ more visual language to be interpreted by the user, but language nonetheless. This project examines how the user resembles a traditional audience-member, a reader, and an actor in order to deliver a better understanding and picture of who and what the user of a digital interface is and why user interface and user experience design is a mode of rhetorical communication. Tapping into a wide range of academic disciplines and sources—from Philosophy to Computer Science, from Plato’s Phaedrus to contemporary studies on search engines for elementary school children and interviews with UX developers and designers from Google—the chapters demonstrate how the user embodies these characteristics and how the critical study of user interfaces is not only practical and relevant to the current time, but also complements the long tradition of studying texts through a literary and rhetorical lens

Youth and Digital Media: From Credibility to Information Quality

Building upon a process-and context-oriented information quality framework, this paper seeks to map and explore what we know about the ways in which young users of age 18 and under search for information online, how they evaluate information, and how their related practices of content creation, levels of new literacies, general digital media usage, and social patterns affect these activities. A review of selected literature at the intersection of digital media, youth, and information quality -- primarily works from library and information science, sociology, education, and selected ethnographic studies -- reveals patterns in youth's information-seeking behavior, but also highlights the importance of contextual and demographic factors both for search and evaluation. Looking at the phenomenon from an information-learning and educational perspective, the literature shows that youth develop competencies for personal goals that sometimes do not transfer to school, and are sometimes not appropriate for school. Thus far, educational initiatives to educate youth about search, evaluation, or creation have depended greatly on the local circumstances for their success or failure

DESIGN WITH EMOTION: IMPROVING WEB SEARCH EXPERIENCE FOR OLDER ADULTS

Research indicates that older adults search for information all together about 15% less than younger adults prior to making decisions. Prior research findings associated such behavior mainly with age-related cognitive difficulties. However, recent studies indicate that emotion is linked to influence search decision quality. This research approaches questions about why older adults search less and how this search behavior could be improved. The research is motivated by the broader issues of older users\u27 search behavior, while focusing on the emotional usability of search engine user interfaces. Therefore, this research attempts to accomplish the following three objectives: a) to explore the usage of low level design elements as emotion manipulation tools b) to seamlessly integrate these design elements into currently existing search engine interfaces, and finally c) to evaluate the impact of emotional design elements on search performance and user satisfaction. To achieve these objectives, two usability studies were conducted. The aim of the first study was to explore emotion induction capabilities of colors, shapes, and combination of both. The study was required to determine if the proposed design elements have strong mood induction capabilities. The results demonstrated that low level design elements such as color and shape have high visceral effects that could be used as potentially viable alternatives to induce the emotional states of users without the users having knowledge of their presence. The purpose of the second study was to evaluate alternative search engine user interfaces, derived from this research, for search thoroughness and user preference. In general, search based performance variables showed that participants searched more thoroughly using interface types that integrate angular shape features. In addition, user preference variables also indicated that participants seemed to enjoy search tasks using search engine interfaces that used color/shape combinations. Overall, the results indicated that seamless integration of low level emotional design elements into currently existing search engine interfaces could potentially improve web search experience

The Impact of Hotel Website Quality on Customer Reservation

This study focuses on the discussion of the relationship between the website design and customer reservations in Las Vegas, specifically, how important the website quality is to hotels and how the features affect the Internet bookings. Since the online market is growing and becoming more and more competitive, hotels are investigating an effective way to keep customers making reservation directly through the hotel’s own website, such as providing lowest guarantee rates, promoting loyalty points and cooperating with online travel agents. Consumers expect websites that are informative, attractive and engaging. Usability, security, personalization, usefulness, responsiveness and information content are the dimensions of web quality as classified. In addition, customer’s perception of website quality influences the customer’s satisfaction and the purchase intentions for online reservations. Therefore, hoteliers should learn to improve the website quality in order to drive business developments, improve clients’ online booking experiences and deliver results

Moody Blues: The Social Web, Tagging, and Nontextual Discovery Tools for Music

A common thread in discussions about the Next Generation Catalog is that it should incorporate features beyond the mere textual, one-way presentation of data. At the same time, traditional textual description of music materials often prohibits effective use of the catalog by specialists and nonspecialists alike. Librarians at Bowling Green State University have developed the HueTunes project to explore already established connections between music, color, and emotion, and incorporate those connections into a nontextual discovery tool that could enhance interdisciplinary as well as specialist use of the catalog