Adoption and motivational factors for online grocery shopping in the UK

Following upon the results of previous qualitative research (Authors, 2005), the objective of this paper is to confirm the role of situational variables in the adoption process of online grocery shopping. Situational variables and life events in particular (e.g. having a baby, health problems) emerge as the trigger for starting online grocery shopping for two clusters. However, the adoption of e-grocery shopping seems to be re-evaluated frequently and consequently post-adoption evaluation appears crucial to the decision of whether to continue with or to drop internet grocery shopping

MEASURING THE ANTECEDENT EFFECTS OF SERVICE COGNITION AND INTERNET SHOPPING ANXIETY ON CONSUMER SATISFACTION WITH E-TAILING SERVICE

Internet shopping anxiety (ISA), or the negative emotion that results from an individual’s experiences with online shopping in particular, is an important factor to explain the consumer’s emotion in ecommerce usage experience, such as e-tailing service usage experience. In this study, we introduce Internet shopping anxiety (ISA) as a new factor that reflect the consumer’s emotion in e-tailing service usage. We explore and empirically validate the relationships among Internet shopping anxiety, perceived risk and consumer satisfaction under the online retailing context. This study surveyed and collected the responses of 239 survey participants with online shopping experience. The results indicated that E-tailing service quality and trust in website have significant negative effects on Internet shopping anxiety. Further, the results showed that Internet shopping anxiety have a significant positive effect on perceived risk. Finally, perceived risk is found to have a significant negative effect on consumers’ satisfaction.consumer satisfaction, e-tailing service, internet shopping anxiety.

Identifying Market Preferences for High Selenium Beef

Selenium is an element found in relatively high concentrations in crops and livestock raised on high-selenium soils located in North and South Dakota. Evidence suggests that a high-selenium diet such as would be obtained from consuming these products can reduce the risk of certain cancers. The region's livestock and grain producers are exploring potential high-selenium product marketing opportunities. A choice experiment was conducted to identify preferred attributes for a high-selenium beef product and the characteristics of potential market segments. In a national survey, participants chose between different levels of health claim approval and research, prices, and selenium origin. A multinomial logit regression model was estimated. Labeling reflecting scientific support linking selenium and reduced cancer risk, and natural-source selenium was ineffective. Marketing opportunities identified are consistent with existing functional food market segments and include consumers with higher income and education, 45 to 55 years of age, and with children.Choice Experiment, FDA approval, Functional Foods, Health Claim, Labeling, Selenium, Consumer/Household Economics, Livestock Production/Industries,

European consumers' interest in nutrition information on (sugar-free) chewing gum

Much consumer and public health research into nutrition labelling has explored the effects of information provision on consumer behaviour and how it can help consumers in making informed food choices. Among other things, it has been shown that European consumers' interest in and use of nutrition information varies greatly across country and product category. Chewing gum represents an understudied product category where little is known about whether consumers are interested in and would use nutrition information, let alone where they might want to access it due to small pack sizes limiting the space available to provide the information. The present study investigates European consumers (n = 3500) in seven countries and shows that while overall interest in nutrition information on chewing gum is relatively low, considerable differences can be observed with regards to users of regular versus sugar-free chewing gum, as well as with regards to low/medium versus heavy users. Sugar-free chewing gum users are more interested in general as well as specific nutrition information that is relevant for chewing gum, compared to regular chewing gum users. And low and medium user groups have a better awareness of which nutrients are relevant for chewing gum, compared to heavy users who appear less concerned about nutrition and health. The results provide insights into European consumers' attitudes towards nutrition information for chewing gum, and alternative sources of such information provision as pack size is a limiting factor in regards to this product

Customers’ Preference of Online Marketplace: Trendyol and Hepsiburada Case Study

The development of internet has increased the popularity of e-commerce. There are many different types of online marketplace, and each of them has its own customer base. Customers develop their preference or choice of specific online marketplace over the competitors. This research aimed to understand the factors influencing the choice. The research explored online dimensions that influencing user experience during shopping. In addition, the research incorporates neuroscientific findings, namely limbic types which is essentially similar to customer persona. Analysis of customer persona of the limbic type used descriptive analysis and dimension of attitude online shopping used regression analysis that done with SPSS application. The object of research was the online shopper with marketplace Trendyol and Hepsi Burada. The sampling technique was purposive with the criteria of responden is online shoppers. The collection of data by google form used snowballing technique. The total respondents were 117.   The results showed that Trendyol type of limbic types ware Connoisseurs and Hedonist. The limbic map of Trendyol was Fantasy/Pleasure towards Balance System. The dimensions of brand identity that give significant effect were interactivity, information quality, usability, entertainment and personalization. Interactivity, usability and entertainment gave a positive and significant effect towards brand attitude formation in E-shops Trendyol or Hepsiburada, whereas information quality and personalization resulted on signicantly negative impact. Design and domain name had no significant effect towards dependent variable. The model could explain 79.2% of brand attitude formation in E-shops Trendyol or Hepsiburad

Exploring the Preference Structure for Online and Traditional Retail Formats

retail, structure, formats

Behavioral Aspects of Pricing

Buyers sometimes exhibit seemingly “irrational” behavior with respect to prices and use socially embedded heuristics to simplify their purchase decisions. In some cases small changes in prices can lead to much larger than anticipated changes in sales and profitability. Sellers need to understand the heuristics consumers use, the situations in which they emerge, and recognize how they can respond in markets where information and knowledge of product attributes and competitive prices is increasingly available via the Internet. This chapter explores consumers’ behavioral reactions to price through a review of contemporary literature in the field of pricing. The chapter delineates the nature and scope of these effects based upon a critical review of the most up-to-date empirical research in the field, and concludes by providing implications for innovation in pricing, and guidance for managers to reduce the disconnect between themselves and consumers

Online Shoppers’ Priority Attributes in Egypt

E-commerce and online shopping have been among the world\u27s fast-growing trends in the past few years. Each year the number of e-commerce deals grows enormously. Furthermore, the tendency will continue because many people are constricted by work and household duties. Simultaneously, the Internet saves much time and allows having a full shopping experience from the comfort of one\u27s home. With the improvement of technology and the continuous progression in web development, retailers are not only seeking e-commerce to expand their sales, but the trend of full online retailing with no physical existence is becoming widespread. Given the expansion, it is becoming challenging for e-retailers to maintain their customers since consumers can easily compare the platforms and pick to place their orders at the platform that best meets their needs. To prevent this fast customer turnover, it is important to consider the consumers\u27 preferences when online shopping to meet their needs better and locate their investments accordingly. This study holds a new perspective in presenting the service business\u27s packaging by materializing the e-commerce business as an example. The author develops a model that guides in enhancing online platforms\u27 efficiency based on online shoppers\u27 preferences and priority attributes. These attributes are considered the packaging elements that augment the main business aspects summarized in the 7 Ps marketing mix module. In the context of interpreting the marketing orientation theory, the study measures consumers\u27 priority attributes, summarized in the E-SERVPACK Model, in online shopping in four different product categories. Results revealed that the highest and lowest priority attributes are common across all four categories, yet the importance level differs from one category to another. It is advised that e-retailers consider developing their platforms and allocate their budgets based on their target consumers\u27 preferences and the business\u27s product type