Moving from a web presence to e-commerce : the importance of a business-web strategy for small-business owners

More than half of small businesses in Australia (57%) use a website to promote their business. Having an effective website is an important step for small business owners moving towards e-commerce. The research suggests that once a business has a clear online strategy through a website they are more likely to move to e-commerce. While many small business owners have a business strategy, it is often the case that this strategy does not include their Web presence. This paper describes the results of interviews with small business owners and assessment of their websites. We identify elements that are important for small business owners developing a business-Web strategy. The research indicates that many owners see their websites as little more than an advertising medium and few are ready for the move to e-commerce. Identifying the level of maturity of a small business owner\u27s business-Web strategy however can help us understand how prepared a small business owner is to move to e-commerce.<br /

Gender-based itrust in e-commerce: The moderating role of cognitive innovativeness

© 2018 by the authors. Despite the extensive academic interest in e-commerce, cognitive innovativeness in e-commerce context has been neglected. This study focuses on the moderating role of consumer cognitive innovativeness on the influencing factors of interpersonal trust (iTrust) towards online purchase intention of new product in business-to-consumer (B2C) e-commerce. Data were collected in Australia from consumers who has had prior online shopping experience. Variance-based structural equation modeling such as partial least squares (PLS-SEM) is used to test the research model. The results show men and women have different perceptions of what is important to be provided by an online store to make a positive shopping experience. We highlighted that in-addition to the e-commerce web design aspects; the individual cognitive innovativeness can influence females more to purchase online. Practitioners should adjust their online business strategies, considering consumer cognitive innovativeness to enhance their e-commerce desirable outcomes. This means online business should not treat their consumers as a uniform group with a 'one-design-fits-all' web design strategy but need to consider the individual needs of their male and female consumers

Analisis Pengukuran Tingkat Kematangan Aplikasi E-Commerce Menggunakan COBIT 4.1

One kind of information technology for SMEs to expand business networks and marketing is an e-Commerce. Benefits and actual maturity level of IT management becomes a benchmark towards the development and utilization of e-commerce strategies for SMEs. The purpose of this study was to assess the position of Etsa Luhur SMEs related implementation of e-commerce and targets to be achieved in the future in the use of e-commerce. Results of the assessment of the level of maturity (maturity level) position of IT management today (existing). The next will be determined targets for each IT process maturity was elected to serve as a guide for a group of SMEs etching Sublime in the use of IT. Assessment of the level of maturity using the domain Plan and Organise (PO). Domain PO cover includes strategies to determine the direction of development of ICT best support the achievement of business goals. Results of the assessment related to the maturity level of IT development strategy at the level of 0 (0.499), which is non-existent. It means that Etsa Luhur SMEs does not have a concern for IT management as well. Towards the development of ICT in Etsa Luhur SMEs expected to reach level 3, which is Defined Proce

Analysis of Mobile Commerce in the SMEs of the European Union

This paper examines the situation of e-commerce and m-commerce in SMEs in the European Union and analyses if their behaviour in this field is determined by a series of factors, such as the size of the company, the type of business, turnover, etc. which may also influence their needs of specific training for their employees. This study is based on an online survey responded by 674 SMEs from eight different countries in Europe, aimed at providing training assistance to SMEs to support their efforts towards m-commerce. The objective is the analysis of the skills and knowledge to be recommended to employees of SMEs for a better preparation to implement the companies\u27 strategy of m-commerce. Although analysis of results from survey has supported the initial goal of developing training courses for m-commerce which include different economic, legal and technical topics, it has mainly provided very relevant conclusions on the factors which impact the adoption of e-commerce and m-commerce by SMEs

The Lesson of Strategy: A Case Analysis of An E-Commerce Commercial Food Services Equipment Retailer

Literature on strategy is reviewed and applied directly in comparison to an e-Commerce company in the South Florida area. Practical managerial implications are discussed and laid out in an easy to follow format which provides insight to entrepreneurs and business leaders who are in need of a greater understanding of strategy. A comprehensive review of the company\u27s current strategies, industry position, internal and external forces, GAP analysis, and plans for action preempt a conclusion that puts it all together; a conclusion which has led the company towards significantly greater financial and operational success

A study of the effectiveness of implementing e-commerce and social media websites to cater Malaysia Airlines (MAS) international market / Murni Shuhada Ibrahim

E-commerce now has become a more popular strategy of marketing efforts, besides the traditional marketing effort done by organizations in order to reach out and gain from the advantages provided by E-commerce. E-commerce combines traditional and electronic marketing to create a more vast business opportunities and capture a larger number of audiences towards one’s business. When it comes to online social networking, websites are commonly used. These websites are known as social sites. Social networking websites function like an online community of internet users. Depending on the website in question, many of these online community members share common interests in hobbies, religion, or politics. Most organizations that practice e-commerce nowadays are a sure user of such social media websites. The social media websites are a powerful marketing tool for organizations practicing e-commerce. Malaysia Airlines has leveraged all these technology that benefits the organization and public

Factors Influencing Artificial Intelligence Conversational Agents Usage in the E-commerce Field: A Systematic Literature Review

Artificial intelligence conversational agents have become an important strategy for business, both as an online shopping application and as a customer support solution, where they provide interactive communication for online customers. To ensure the effective usage and successful implementation of the conversational agents, the factors influencing customers\u27 attitudes and acceptance towards conversational agents need to be explored. This paper presents a systematic literature review of conversational agents in the field of e-commerce to identify the variables that influence conversational agents\u27 usage and to present the state-of-the-art in this research area. Twenty-four relevant papers are reviewed, and many significant factors are identified that positively influence customers\u27 acceptance, satisfaction, and trust towards conversational agents’ technology

Moving towards e-commerce: exploring the implications involved in moving a companies offline operations to an online context

In order to remain competitive many companies are exploring online sales as a means of\ud generating sales, expanding reach and reducing costs. This research explores how companies\ud with a previous off line operation moves towards e-commerce and the implications involved\ud in such a translation. A review of relevant literature examines topical areas including ecommerce\ud development within businesses, moving towards e-commerce, online branding and\ud trust in online shopping.\ud An exploratory research design was used for this study with the aid of a mixed mode data is\ud collection process. The first stage of this research involved the researcher using a judgement\ud sampling technique from six depth interviews with companies who have incorporated ecommerce\ud into their business strategy over the last five years. The second stage involved\ud holding two focus groups or eight shoppers per group who shop online and are familiar with\ud the companies interviewed previously.\ud The findings of indicate many challenges for companies and areas that require careful\ud consideration throughout the move towards e-commerce including objectives, service\ud offering, customer experience and the attainment of credibility which is identified as the key\ud to attaining a successful online strategy. A framework has been developed from the research\ud findings which incorporates these points in detail under other topic areas

Internet and competitive advantage in Australian professional sport organisations

The electronic revolution has proven to be a powerful stimulus for change in business practice. As a business tool however, the Internet must endure the same scrutiny under which other business activities are placed. If the use of the Internet in business is a sound strategy, then it must contribute toward competitive advantage. The sport business industry has not been isolated from the vagaries of Internet applications. Moreover, as the industry has become more competitive, forcing sporting organisations towards unprecedented levels of accountability and business practice, the Internet has been increasingly seen as a potential \u27holy grail\u27 for sport organisations struggling for revenue (Stewart & Smith, 1999). This research is a response to these pressures. It seeks to identify Internet based opportunities for competitive advantage, and to provide strategies and recommendations for the successful use of the Internet in Australian professional sport organisations. In realising this objective, a newly developed and integrated Business Activity Model has been constructed. The model assists in the identification of specific Internet based competitive advantage strategies, and provides a theoretical framework for this research. The Business Activity Model conceptualises, for the first time, the relationships between the value chain, constituents of electronically enabled competitive advantage, and the Internet. With Australia\u27s limited group of fully professional sports capable of sustaining the human resources and budgets necessary to implement comprehensive e-commerce strategies, the organisations selected to participate in this research represent the pinnacle of Australian professional sport clubs. Specifically, the 55 clubs competing in the Australian Football League (A.F.L.), National Basketball League (N.B.L.), National Rugby League (N.R.L.), and National Soccer League (N.S.L.) constituted the research sample and population. In concert with the 87% participation rate, sampling approached a census. A telephone-administered survey, based primarily on the rigorously tested instrument developed by Sethi and King (1994), was employed for data collection. This research employs a comprehensive set of descriptive statistics, and is bolstered by a confirmatory and an exploratory factor analysis, undertaken on one component of the data. The outcome of this research was the identification of seven practical recommendations for Australian professional sport organisations seeking to improve competitive advantage via the Internet. These recommendations were based on an inventory of the \u27gaps\u27 between the strategies proposed by the literature, and the practices of the sample, and relate to both overall Internet strategy, and specific web site applications. The development of the new Business Activity Model and the identification of key online strategy themes support and complement these recommendations. An examination of variations in the practices of participating organisations, and some comparisons against United States sporting organisations, also provides depth and context to the findings. This research provides a platform for sport managers to effectively harness the potential of the Internet, through their web sites in particular, and realise significant competitive advantages. The Business Activity Model provides managers in all industries with a tool for the detection and understanding of potential elements of competitive advantage, and incorporates all activities critical to business in the new digital economy. Seven practical recommendations for improved online performance based on identified competitive advantage and strategies fulfils the primary objective of this research. E-commerce continues to grow at astronomical rates, and with the Internet poised to become the life-blood of 21st century sporting organisations, these recommendations will assist managers in their ongoing search for competitive advantage

Data-driven marketing for the e-commerce of brands

Project Work presented as the partial requirement for obtaining a Master's degree in Data Science and Advanced Analytics, specialization in Business AnalyticsThe topic of this project is a data-driven marketing strategy for an e-commerce shoe brand Lovidovi Shoes. The company wanted to improve their digital marketing performance, and an improvement was defined as an increase in sales. While general best practices for successful Facebook Business advertising have been researched, each business is unique and optimal results are achieved through internal research. Data collected over the course of seven years was first centralized, and then analysed, using tools such as Power BI and Python, in order to determine the best audience and ad settings. The findings made on base data were re-evaluated and fine-tuned through testing. The final result showed that the best performing ads target an audience of women of all ages. Bosnia and Herzegovina makes the brands most profitable market, with the biggest number of sales, and the lowest cost per purchase. The feed placement on Facebook and Instagram get the best reaction, and the bestsellers are products in the white sneakers category. The ads created as part of this project showed significantly better performance by the company’s standards, and average performance by the industry’s standards. This project designed a simple guide on how to start making a shift towards data-driven marketing approaches with a limited budget, and has given the company motivation to utilize its data more and better