HOW TO BE A UX/UI DESIGNER?

The Covid-19 pandemic era is not a limitation in sharing knowledge with the public, Indorama Engineering polytechnic in collaboration with Bisa Ai has created a webinar, "How to be a UI/UX designer?" becoming a system designer in the era of society 5.0 can provide benefits in the form of measurable values, can be used as material to become an entrepreneur or work in a company with a position as UI/UX that designs applications so the application can be used properly by users. This community service introduces that the profession as a UI/UX design is also very promising, in this service the introduction of what UI/UX is, the tools used, the job and business prospects that can be generated, and the community in UI/UX. This service is also broadcast live using youtube media so that anyone who participates can play it back and hopefully it will be useful for all

Using Instagram to Engage with (Potential) Consumers: A study of Forbes Most Valuable Brands’ Use of Instagram

With over 800 million monthly users, Instagram has become one of the most popular social networking sites utilized by individuals and businesses alike. Guided by interactivity theory, the current study identifies connections between the posting behaviour of popular brands on Instagram and audience engagement. Instagram posts (N = 710) from brands on the Forbes Most Valuable Brands list were coded for image type and the presence of brand-related and social content. Using an individualized engagement score for each post, results found audiences were most responsive when images featured products and logos together and when social content appears in captions. Findings of this study are useful to marketing strategists aiming to capitalize on this platform

Revisiting User Engagement: Concepts, Themes, and Opportunities

Given the proliferation of information technology (IT), the growing research interest across diverse disciplines in user engagement with IT is unsurprising. However, defining, designing for, and evaluating user engagement remain complex issues within the information systems community, prompting researchers to call for a systematic understanding of these areas. To bridge this gap, this review presents an analysis of the main themes of 59 empirical studies focusing on the conceptualization, operationalization, antecedents, consequences, and forms of user engagement. Based on the findings of this review, opportunities for future research that address study settings, emerging technologies, the factor structure and forms of user engagement, as well as user engagement frameworks, are presented. As technological advances continue to shape how users engage with IT, the concept of user engagement should be refined and elaborated on according to the research context

Relationship between Facebook usage and youth political participation in Nigeria

Youth political participation is an engaging area of academic research that is evolving. However, studies have recently suggested that traditional form of political participation, especially among youth has been declining in developed and developing countries which may likely create an uncertain future for democracy. Nevertheless, researches have not clearly examined why youth political participation suddenly changed and what is now motivating them to participate. This research examined the relationship between Facebook usage and youth political participation and also addresses why there has been an unprecedented increase in political interest among Nigerian youth in recent years. The study also examined online/offline modes of youth political participation. The present study hypothesized that, Facebook usage significantly relates to youth political participation. The argument is supported by the empirical findings from the quantitative survey of youth (N = 372) in Bauchi metropolis and also from the review of the existing related literature. The results justify that Facebook usage, interactivity with political figures, perceived Facebook information quality and political interest significantly correlates with online/offline political participation among youth. Facebook allows marginalized youth from political activities to interact with weak and strong ties about political issues, share and express their opinions. Conversely, in this study interactivity with political figures does not significant correlate with online political participation. Nonetheless, the findings of this research has reinvigorated the implication of Facebook usage, and present an in-depth knowledge and understanding about Nigerian youth political participation