A Meta-Analysis of Enjoyment Effect on Technology Acceptance: The Moderating Role of Technology Conventionality

Recent advancements in Information and Communication Technology lead to the development of affordable, novel, out of the ordinary, and unconventional information technology artifacts. Such innovative technologies including virtual reality, wearable technology, and robots; feature unique human-computer interfaces, untraditional hardware designs, enable unique and atypical affordances, and provide their users with unprecedented experiences. As these artifacts become more pervasive, it is important to understand whether established Information Systems theories apply to this new paradigm. This meta-analysis introduces the definition of technology conventionality and investigates its moderating role on the effect of perceived enjoyment on users’ behavioural intention to use the technology with the aim of contrasting the effect sizes across conventional and unconventional technologies. Findings indicate that perceived enjoyment plays an important role in shaping users’ behavioural intention for both conventional and unconventional technologies. Implications for practice and future research are discussed

A model of customer e-loyalty in the online banking

With the rapid growth of online banking, it has been reinforced that companies need to build and maintain loyal customers. This study models e-loyalty as the endogenous variable that includes three exogenous variables (website quality, corporate image and perceived social presence) and two mediating variables (satisfaction and trust). The model was empirically tested using data collected from an online survey of Internet forums based in Indonesia. Using structural equation modeling, the results of statistical analysis show that the model is an adequate fit to the data. All the causal relationships in this model were found to be significant. We discuss some interesting results and provide several implications for those banks which want to enhance loyalty of e-banking customers.

Understanding and predicting online purchase intention: Development of a model for cognitive-affective shopper responses

This paper aims to develop a model for online purchase intention in a B2C environment, integrating cognitive and affective responses based on the theory of reasoned action. Seven hypotheses were developedand tested on a dataset of 532 observations collected via a questionnaire survey. The results of this study indicate that both cognitive and affective judgements are important for online transactions.A contribution of this study is that it extends our understanding of how online purchase intention is formed through a cognitive-affective process

Model Kepercayaan Konsumen pada Situs E-Commerce

The world trading system has now grown to online commerce (electronic commerce) because a lot of people who buy goods through e-commerce. This can be evidenced by a study Consumer Web Watch reported that 86% of Internet users have switched make purchases traditional to online purchases, because that\u27s important to know what factors are forming a model of consumer confidence in e-commerce, then it is necessary a prediction to determine any factors that shape consumer confidence in e-commerce. Methods in meta analysis of studies in the form of meta data with the Systematic Literature Review (SLR) used for identifying, assessing and analyzing primary research to investigate research questions in the search for variables that influence consumer confidence in e-commerce

Social presence and dishonesty in retail

Self-service checkouts (SCOs) in retail can benefit consumers and retailers, providing control and autonomy to shoppers independent from staff, together with reduced queuing times. Recent research indicates that the absence of staff may provide the opportunity for consumers to behave dishonestly, consistent with a perceived lack of social presence. This study examined whether a social presence in the form of various instantiations of embodied, visual, humanlike SCO interface agents had an effect on opportunistic behaviour. Using a simulated SCO scenario, participants experienced various dilemmas in which they could financially benefit themselves undeservedly. We hypothesised that a humanlike social presence integrated within the checkout screen would receive more attention and result in fewer instances of dishonesty compared to a less humanlike agent. This was partially supported by the results. The findings contribute to the theoretical framework in social presence research. We concluded that companies adopting self-service technology may consider the implementation of social presence in technology applications to support ethical consumer behaviour, but that more research is required to explore the mixed findings in the current study.<br/

The Effects of Malaysian Hotels Services on Customer Loyalty

In recent years, the tourism industry has become more important in terms of the global economy. It is revealed that inbound tourism has become one of the major trade categories. Like other countries in Malaysia several industries involve to attract tourists in the country. The hotel industry is one of these industries affects tourists to be satisfied and desire to visit the place again. Service quality is the most important factor by which hotels influence their guests to be loyal; therefore in this study the effect of service quality on tourist loyalty will be investigated. Factors of service quality, which affected from the expected service quality and affect tourist loyalty, include tangible, reliability, responsiveness, assurance and empathy. In this study, guests of hotels, apartments and budget hotels are considered as the research population and 500 respondents from both domestic and international tourists are selected by clustering sampling. The finding of this study is helpful for hoteliers to understand the demands of their customer from different countries with different cultures and plan new strategies to meet their needs and influence them to be loyal on hotels

Fitur Live Streaming Sebagai Strategi Digital Marketing

Live streaming commerce is defined as a part of e-commerce that is equipped with real-time social interactions, a unique feature for conducting live broadcasts. This research aims to create a marketing strategy using the live streaming feature on Indonesian social media and e-commerce. This research uses literature review and phenomenon observation methods. The research results produced a marketing strategy using the live streaming feature consisting of 5 approaches and 14 strategies.Live streaming commerce didefinisikan sebagai bagian dari e-commerce yang dilengkapi dengan interaksi sosial waktu nyata, sebuah fitur unik untuk melakukan siaran langsung. Penelitian ini bertujuan untuk membuat strategi pemasaran menggunakan fitur live streaming yang ada di sosial media dan e-commerce Indonesia. Penelitian ini menggunakan metode literature review dan observasi fenomena. Hasil penelitian menghasilkan strategi pemasaran menggunakan fitur live streaming yang terdiri dari 5 pendekatan dan 14 strategi

Hedonic and Utilitarian Outcomes of Website Social Presence: The Impacts of Framing and Time Constraints

It is now generally recognized that online shopping has both utilitarian as well as hedonic components. In this research we created and tested a model in which perceived social presence resulted in enjoyment (hedonic component) as mediated by involvement, and alternatively perceived social presence resulted in effectiveness (utilitarian component) as mediated by trust. All paths in the model were confirmed. Involvement was found to have a medium effect on enjoyment and trust had a medium effect on effectiveness. In addition, the impact of whether a task is framed to be utilitarian or hedonic in nature was tested. While questionnaire data revealed no significant differences, eye-tracking data indicated that users spent more time viewing hedonic versus utilitarian zones. Finally, time constraints in website viewing were examined and users in an unlimited time group (versus 5 seconds of viewing time) experienced higher levels of involvement, enjoyment, trust and effectiveness toward the website

Honesty, social presence, and self-service in retail

Retail self-service checkouts (SCOs) can benefit consumers and retailers, providing control and autonomy to shoppers independent from staff. Recent research indicates that the lack of presence of staff may provide the opportunity for consumers to behave dishonestly. This study examined whether a social presence in the form of visual, humanlike SCO interface agents had an effect on dishonest user behaviour. Using a simulated SCO scenario, participants experienced various dilemmas in which they could financially benefit themselves undeservedly. We hypothesised that a humanlike social presence integrated within the checkout screen would receive more attention and result in fewer instances of dishonesty compared to a less humanlike agent. Our hypotheses were partially supported by the results. We conclude that companies adopting self-service technology may consider the implementation of social presence to support ethical consumer behaviour, but that more research is required to explore the mixed findings in the current study

Perceived Interactivity Leading to E-Loyalty: An Empirical Investigation of Web-Poll Design

With the growth of e-commerce, novel applications of website interactivity are important to attract and retain online users. In this empirical study five levels of interactivity are examined using different web-poll applications. A model is created to validate the relationship of perceived interactivity to efficiency, effectiveness, enjoyment, and trust of the website. Further, specific elements of interactivity including control and user connectedness are examined for their relationship to trust. In turn, efficiency, effectiveness, enjoyment and trust are tested for their impact on e-loyalty. All relationships in the model are supported. In addition, qualitative comments from users regarding the various web-poll treatments were analyzed with subtle differences detected between treatments. The research advances knowledge on the consequences of perceived interactivity. It has additional merit in that the treatments employed and their outcomes will be of interest to web designers and online marketers for how to enhance interactive online web applications