Social acceptability and familiarity that breeds trust and loyalty

Over the past decade, the psychology of ‘gambling marketing’ has become big business. With the restriction on gambling advertising about to be lifted here in the UK, it is an opportune time to look at some of the issues surrounding branding. This article briefly examines the elements of advertising and branding success and some of its potential pitfalls

Application of serious games to sport, health and exercise

Use of interactive entertainment has been exponentially expanded since the last decade. Throughout this 10+ year evolution there has been a concern about turning entertainment properties into serious applications, a.k.a "Serious Games". In this article we present two set of Serious Game applications, an Environment Visualising game which focuses solely on applying serious games to elite Olympic sport and another set of serious games that incorporate an in house developed proprietary input system that can detect most of the human movements which focuses on applying serious games to health and exercise

Online trust and Internet gambling

There are a number of features which can identify an outstanding brand, with consumer trust being highly-prized, particularly in the online gambling sector. In this article, Dr. Mark Griffiths, Professor of Gambling Studies at Nottingham Trent University, examines the challenges facing the gambling industry in gaining trust, the results of respected surveys on what is required to create trust and provides key considerations for operators in earning user trust

Biomechanical motion analysis in the clinical environment : the dawn of a new era ?

Philip Rowe looks at biomechanical motion analysis and the work the department of Biomedical engineering at the University of Strathclyde, Glasgow, UK (formerly the Bioengineering Unit), has played a key role in these developments over the last 50 years

No Windfall: Casino Taxes Won't Make Up Cuts to Local Governments

The opening of casinos in Cleveland and Toledo and the "racino" at Scioto Downs in Columbus means, among manyother things, additional tax revenue. A third casino is scheduled to open in Columbus on Oct. 8, with a fourth tofollow in Cincinnati next spring. This brief reviews tax revenue that may be produced by casinos, and how that compares with state cuts to schools and local governments. Any new revenue is a welcome addition to strained local budgets. However, casino revenue makes up only a fraction of the cuts that local governments recently sustained because of slashed revenue from the state and the impending end ofthe estate tax

A Virtual Pandora\u27s Box: What Cyberspace Gambling Prohibition Means to Terrestrial Casino Operators

Recently, there has been increased pressure on the U.S. Congress to act against Internet gambling. While it may be tempting for terrestrial casinos to watch idly as the federal government moves to eliminate a potential competitor, those in the business of gaming must be leery of any federal efforts to halt gambling online. In the final analysis, the same arguments to restrict consumer choice in cyberspace can be easily used against gambling in real casinos-a compelling reason for terrestrial gaming operators to forcefully oppose any federal restrictions on Americans\u27 rights to gamble

Business Case and Technology Analysis for 5G Low Latency Applications

A large number of new consumer and industrial applications are likely to change the classic operator's business models and provide a wide range of new markets to enter. This article analyses the most relevant 5G use cases that require ultra-low latency, from both technical and business perspectives. Low latency services pose challenging requirements to the network, and to fulfill them operators need to invest in costly changes in their network. In this sense, it is not clear whether such investments are going to be amortized with these new business models. In light of this, specific applications and requirements are described and the potential market benefits for operators are analysed. Conclusions show that operators have clear opportunities to add value and position themselves strongly with the increasing number of services to be provided by 5G.Comment: 18 pages, 5 figure