The role of search engine optimization in search marketing

This paper examines the impact of search engine optimization (SEO) on the competition between advertisers for organic and sponsored search results. The results show that a positive level of search engine optimization may improve the search engine's ranking quality and thus the satisfaction of its visitors. In the absence of sponsored links, the organic ranking is improved by SEO if and only if the quality provided by a website is sufficiently positively correlated with its valuation for consumers. In the presence of sponsored links, the results are accentuated and hold regardless of the correlation. When sponsored links serve as a second chance to acquire clicks from the search engine, low-quality websites have a reduced incentive to invest in SEO, giving an advantage to their high-quality counterparts. As a result of the high expected quality on the organic side, consumers begin their search with an organic click. Although SEO can improve consumer welfare and the payoff of high-quality sites, we find that the search engine's revenues are typically lower when advertisers spend more on SEO and thus less on sponsored links. Modeling the impact of the minimum bid set by the search engine reveals an inverse U-shaped relationship between the minimum bid and search engine profits, suggesting an optimal minimum bid that is decreasing in the level of SEO activity. © 2013 INFORMS

Stigmergic hyperlink's contributes to web search

Stigmergic hyperlinks are hyperlinks with a "heart beat": if used they stay healthy and online; if neglected, they fade, eventually getting replaced. Their life attribute is a relative usage measure that regular hyperlinks do not provide, hence PageRank-like measures have historically been well informed about the structure of webs of documents, but unaware of what users effectively do with the links. This paper elaborates on how to input the users’ perspective into Google’s original, structure centric, PageRank metric. The discussion then bridges to the Deep Web, some search challenges, and how stigmergic hyperlinks could help decentralize the search experience, facilitating user generated search solutions and supporting new related business models.info:eu-repo/semantics/publishedVersio

Domain-Type-Guided Refinement Selection Based on Sliced Path Prefixes

Abstraction is a successful technique in software verification, and interpolation on infeasible error paths is a successful approach to automatically detect the right level of abstraction in counterexample-guided abstraction refinement. Because the interpolants have a significant influence on the quality of the abstraction, and thus, the effectiveness of the verification, an algorithm for deriving the best possible interpolants is desirable. We present an analysis-independent technique that makes it possible to extract several alternative sequences of interpolants from one given infeasible error path, if there are several reasons for infeasibility in the error path. We take as input the given infeasible error path and apply a slicing technique to obtain a set of error paths that are more abstract than the original error path but still infeasible, each for a different reason. The (more abstract) constraints of the new paths can be passed to a standard interpolation engine, in order to obtain a set of interpolant sequences, one for each new path. The analysis can then choose from this set of interpolant sequences and select the most appropriate, instead of being bound to the single interpolant sequence that the interpolation engine would normally return. For example, we can select based on domain types of variables in the interpolants, prefer to avoid loop counters, or compare with templates for potential loop invariants, and thus control what kind of information occurs in the abstraction of the program. We implemented the new algorithm in the open-source verification framework CPAchecker and show that our proof-technique-independent approach yields a significant improvement of the effectiveness and efficiency of the verification process.Comment: 10 pages, 5 figures, 1 table, 4 algorithm

Math Search for the Masses: Multimodal Search Interfaces and Appearance-Based Retrieval

We summarize math search engines and search interfaces produced by the Document and Pattern Recognition Lab in recent years, and in particular the min math search interface and the Tangent search engine. Source code for both systems are publicly available. "The Masses" refers to our emphasis on creating systems for mathematical non-experts, who may be looking to define unfamiliar notation, or browse documents based on the visual appearance of formulae rather than their mathematical semantics.Comment: Paper for Invited Talk at 2015 Conference on Intelligent Computer Mathematics (July, Washington DC

Closed-loop approach to thermodynamics

We present the closed loop approach to linear nonequilibrium thermodynamics considering a generic heat engine dissipatively connected to two temperature baths. The system is usually quite generally characterized by two parameters: the output power $P$ and the conversion efficiency $\eta$, to which we add a third one, the working frequency $\omega$. We establish that a detailed understanding of the effects of the dissipative coupling on the energy conversion process, necessitates the knowledge of only two quantities: the system's feedback factor $\beta$ and its open-loop gain $A_{0}$, the product of which, $A_{0}\beta$, characterizes the interplay between the efficiency, the output power and the operating rate of the system. By placing thermodynamics analysis on a higher level of abstraction, the feedback loop approach provides a versatile and economical, hence a very efficient, tool for the study of \emph{any} conversion engine operation for which a feedback factor may be defined