Factors influencing students' acceptance of m-learning: An investigation in higher education

M-learning will play an increasingly significant role in the development of teaching and learning methods for higher education. However, the successful implementation of m-learning in higher education will be based on users' acceptance of this technology. Thus, the purpose of this paper is to study the factors that affect university students' intentions to accept m-learning. Based on the unified theory of acceptance and use of technology (UTAUT) (Venkatesh et al., 2003), this study proposes a model to identify the factors that influence the acceptance of m-learning in higher education and to investigate if prior experience of mobile devices affects the acceptance of m-learning. A structural equation model was used to analyse the data collected from 174 participants. The results indicate that performance expectancy, effort expectancy, influence of lecturers, quality of service, and personal innovativeness were all significant factors that affect behavioural intention to use m-learning. Prior experience of mobile devices was also found to moderate the effect of these constructs on behavioural intention. The results of this research extend the UTAUT in the context of m-learning acceptance by adding quality of service and personal innovativeness to the structure of UTAUT and provide practitioners and educators with useful guidelines for designing a successful m-learning system

Developing the electronic service acceptance model from Internet securities trading system

This study examines the antecedents of electronic service acceptance in the context of Internet securities trading. The survey results, from a sample of securities investors show five antecedents that have a positive impact on perceived usefulness: ease of use, information quality, accessibility, trust, and flow-control of the securities trading process. Respondents see the highest benefit in the flow-control of the securities trading processes via the Internet channel. Investors prefer to have the freedom to control details of the trading process when trading securities. In this context, the results suggest that trust may be a better antecedent to perceived usefulness and attitude toward usage, rather than a parallel, direct determinant of intention to use

A Study on the Factors Influencing the Intention of Blog Usage: A Case of UUM Postgraduate Students

Nowadays, there has been a dramatic proliferation in the number of blogs and several social networks; however, little is published about what factor (s) motivates universities students to participate in blog activities. The remarkable growth and use of a social networking website such as "Facebook", "Hi5", and "Friendster" among UUM international postgraduate students is more challenging for a researcher to investigate the extent to which a new media channel affects people’s lives, relationships, and wellbeing, how and why it is used, and who is using it. Based on the Theory of Reasoned Action (TRA), a model was developed relating technology acceptance (TAM) and social influences. a combination of convenience and purposive sampling was used to collect the data from UUM Postgraduate students that used different blogs and Facebook regularly. A survey of 112 of UUM postgraduate students found strong support for the model. One of the major finding of this research illustrated that perceived usefulness, ease of use and social norms were positively related to attitude toward blogging and accounted for a higher variance. On the other hand, perceived enjoyment and attitude toward blogging did not significantly influence UUM postgraduate students’ intention to continue to use Facebook as their favorite blogging site

ปัจจัยที่มีอิทธิพลต่อการยอมรับการเรียนรู้ผ่านเครือข่ายสังคมออนไลน์บนอุปกรณ์พกพาสำหรับการศึกษาในระดับอุดมศึกษาในแต่ละกลุ่มผู้ยอมรับนวัตกรรม

As innovation and technology can improve students learning performance. Mobile social networks can be a useful tool as it has allowed users to share information, exchange ideas, communicate, and access information or learning resources anytime anywhere. However, the success of implementing technology in education is depend on users’ acceptance and use. Rogers also verified that those adopting an innovation have variant characteristics that must be addressed. Thus, this study aims to 1) investigate the factors associating students’ adoption of learning through mobile social networks for higher education in different groups of innovation adopters, and 2) compare the adoption in different groups of innovation adopters. The study proposed the research framework based on a modified Unified Theory of Acceptance and Use of Technology 2 (UTAUT2). The questionnaire was conducted to collected data. Following the data screening process, 113 responses were used for the analysis. The multiple linear regression was performed to determine students’ adoption. The study concludes that innovators, early adopters, and early majority perceive the proposed factors differently

How to Enhance Perceived E-learning Usefulness: Evidence from Thai University Students

As perceived usefulness has been acknowledged as a significant predictor of individuals’ behavior, understanding perceived e-learning usefulness among university students is very important to all related universities. Thus, this study aimed to investigate perceived e-learning usefulness among Thai university students. Researchers used a convenience sampling method to gather data from 625 students who were currently studying through an e-learning platform. Among the responses a total sample of 478 contained valid data for structural equation model analysis (SEM). Findings revealed that confirmation and perceived risk showed significant impacts on students’ perceived enjoyment. Finally, students’ perceived usefulness of e- learning was significantly influenced by confirmation and perceived enjoyment, but not perceived risk. Moreover, these findings indicated that the usefulness of an e-learning platform could be highly considered by the students once they confirmed and felt happy with the high performance of their existing e-learning platform. Those students possibly considered less risk which in turn increased their positive perspectives on the usefulness of the e-learning platform.  

An empirical research on the influencing factors of consumers’ intention to use “onehour e-commerce”: Taking JD Daojia as an example

The era of One-hour E-commerce has arrived, which is of positive significance to meet consumers\u27 needs and enhance their shopping experience. This paper constructs a structural model of the factors influencing consumers\u27 willingness to use Onehour E-commerce by using a Technology Acceptance Model with two additional factors: subjective norm and perceived risk. The model was validated through 347 valid questionnaires and analysis. The results showed that perceived usefulness, perceived ease of use and subjective norm positively affects consumers\u27 willingness to use One-hour E-commerce ; perceived ease of use positively affects consumers\u27 perceived usefulness; perceived risk does not negatively affect consumers\u27 willingness to use One-hour E-commerce . Based on the above findings, the following recommendations are made: accelerate integration improve the ecosystem; optimize the platform to enhance ease of use; improve delivery to strengthen user satisfaction; improve image to enhance customer service efficiency; focus on quality to improve risk awareness

Exploring user behaviours on mobile technologies combined with payment functions during the COVID-19 pandemic

A thesis submitted in partial fulfillment of the requirements for the degree of Doctor in Information Management, specialization in Information TechnologiesWith the extensive spread of smart mobile devices, mobile technologies and services have revolutionised and pervaded significantly in most aspects of human life, such as social communication, commerce, entertainment, etc. Various industries have integrated services and products with mobile financial transaction technologies, facilitating the payment services combined with various mobile applications. The wide adoption of mobile transactions has increased the efficiency of transaction processes, met the expectations of customers and the requirements of enterprises, and supported the social-economic development in different scenarios, especially under the pandemic situation. Understanding mobile device users’ perceptions and behaviours on mobile technologies combining payment functions under the COVID-19 pandemic situation has reinforced the need to embark on a deeper investigation of customer behaviours during the pandemic. For these reasons, this study contributes to the advancement of knowledge and implementation methods for a better understanding of the determinants of customers’ behavioural intentions of using mobile technologies combined with payment functions in a total of seven separate studies. The investigation begins with a systematic literature review on mobile payment studies presented in chapter two. This research is augmented by investigating users’ continuance usage intention of mobile payments under the COVID-19 pandemic in chapter three. The fourth chapter analyses the determinants of continuance usage intention of food delivery apps during the pandemic. Chapters five and six present two theoretical development studies about the Unified Theory of Acceptance and Use of Technology (UTAUT) and UTAUT2, respectively. The seventh chapter investigates customers’ psychological shopping processes via live-streaming shopping apps during the pandemic lockdown period. In epistemological terms, this study involved conjoint positivist and interpretivist research in behavioural information systems research. A qualitative research method was applied in chapters two, five and six, and a quantitative research method was implemented in the third, fourth and seventh chapters. The main theoretical foundations applied and validated in three empirical studies were UTAUT and UTAUT2. Specifically, chapter three integrates UTAUT with Mental Accounting Theory, the fourth chapter combines UTAUT with the Expectancy Confirmation Model, and chapter seven integrates UTAUT2 with the Stimulus-Organism-Response framework and Flow theory. This study found that performance expectancy, social influence, and trust significantly affect users’ behavioural intentions in all three empirical studies. Customers’ mental cognitions, such as perceived benefits, satisfaction, flow and perceived value, positively formulate users’ behavioural intention in the three studies, respectively. Hedonic motivation and flow significantly influence users' behavioural intention when mobile technologies contain payment and entertainment features. Moreover, this study contributes several theoretical and practical implications. This study facilitates the advancement of knowledge of mobile technologies adoption through three verified theoretical frameworks and two proposed developed theoretical models and appropriate measurement methods. Meanwhile, this study supports relevant stakeholders in mobile technologies, enterprises, policymakers, service providers, and marketing departments with valuable findings and discussions for comprehensively understanding the determinants of customers’ behaviours on mobile technologies combined payment function

The Integrated Self-Determination and Self-Efficacy Theories of ICT Training and Use: The Case of the Socio-Economically Disadvantaged

Basic ICT and Internet skills are becoming necessary for individuals to have meaningful engagement across various life domains. However, mastering basic ICT skills is not a trivial task especially for those socio-economically disadvantaged. This research develops an integrated self-determination and self- efficacy theories to examine the influence of self-determined motivation on ICT training outcomes and subsequent ICT acceptance with an emphasis on Internet skill development and usage. The context of the study is the Thai community technology centers supported by the Microsoft Unlimited Potential grants. The results suggest that individuals who have higher self-determined motivation to participate in ICT training programs are more likely to develop Internet computer self-efficacy, positive training satisfaction, and strong usage intention. In other words, attitudes towards ICT acceptance are shaped even before individuals enter training programs. Implications for research and practice are discussed