A study of food buying behavior among Chinese children

The paper reports a study on food buying behaviour among Chinese children aged between 10-13 years old. There are two important findings. Firstly, the growing influence of commercial environment. During the learning of consumer behaviour by Chinese children, the parental role of guidance remains prominent, and their recommendations have a decisive impact on children’s food choices. Secondly, the perceived importance of product attributes. Chinese children tend to pay more attention to nutrition, hygienic conditions and food safety, which shows that children seem to be mature early at this stage and start to behave in a more adult-like fashion when making purchase comparisons

The influence of television on vocabulary, concepts and preferences of children in grades one and two.

Thesis (Ed.M.)--Boston University N.B.: With which is bound Currie, Jamesena. A study of twenty-five first grade children's preferences for television programs

Foregrounding Morality: Encouraging Parental Media Literacy Intervention Using the TARES Test for Ethical Persuasion

In the United States, children are exposed to literally hundreds of thousands of television commercials a year and virtually every aspect of kids’ lives are replete with commercial messages. The negative effects of this exposure are well documented. Yet, there remains very little regulation or limit on advertising to children beyond that which exists for adults. Additionally, only about 1/3 of U.S. parents wish for stronger controls. This presents a challenge for media literacy scholars and practitioners. Research has shown that, when presented with information about the negative effects of commercial messages, parents are more likely to adopt some form of media literacy intervention. In this study, we test to see if framing the concept of advertising to children as being unethical (using the TARES test) will increase parents’ willingness to engage in medial literacy intervention techniques. Results show that when advertising to children is framed as being unethical, parents indicated more of a willingness to engage in concept-oriented communication as a media literacy intervention than when the negative effects of advertising is presented without framing it from an ethical perspective

High school athletes and over the counter performance enhancing drugs : an inside look and website

This study will take a look into four young male athlete’s lives and if they use over the counter performance enhancing drugs. With the recent debates on steroid use in major sports, I felt it was necessary to see how teens are using the products that are legal and readily available. Furthermore, I will see what students think of these legal supplements and what kind of peer pressures these kids face as the desire or need for athletic scholarships has increased. Included in the analysis will be two doctors, three athletic directors, the commissioner of the IHSAA, and four male athletes in their senior year of high school. These interviews will be used to determine the extent of knowledge they have about teen’s usage and their opinions on whether or not kids should be using these products. Also within this paper will be my own testimonial into my supplement use. I was one of those teens with natural athletic ability but a very lean frame. I wanted to push myself to get to the next level of athletics and pursue a dream of Division-1A football.Department of TelecommunicationsThesis (M.A.

Automatic Understanding of Image and Video Advertisements

There is more to images than their objective physical content: for example, advertisements are created to persuade a viewer to take a certain action. We propose the novel problem of automatic advertisement understanding. To enable research on this problem, we create two datasets: an image dataset of 64,832 image ads, and a video dataset of 3,477 ads. Our data contains rich annotations encompassing the topic and sentiment of the ads, questions and answers describing what actions the viewer is prompted to take and the reasoning that the ad presents to persuade the viewer ("What should I do according to this ad, and why should I do it?"), and symbolic references ads make (e.g. a dove symbolizes peace). We also analyze the most common persuasive strategies ads use, and the capabilities that computer vision systems should have to understand these strategies. We present baseline classification results for several prediction tasks, including automatically answering questions about the messages of the ads.Comment: To appear in CVPR 2017; data available on http://cs.pitt.edu/~kovashka/ad

Child as target audience of commercials

Commercials exert a strong influence on children. It results in yearning for advertised products. This phenomenon has also some disadvantages. Commercials influence children so strongly that they force adults to buy particular sweets, toys and other advertised products. The contents of television programs are usually received very literally by children. Children attach huge emotional importance to that fact. The reason for that is that they do not have as much experience and knowledge as adults. They know that commercials do not always reflect reality, but they usually desire to possess the advertised products

Issues in cross-cultural studies of advertising audiovisual material

This article presents an approach to cross-cultural studies of advertising audiovisual material that departs from the typical rigid marketing models. It favours a more qualitative inductive approach to corpuses, in which audiovisual texts are not approached or compared through the use of standardised American tools. After reviewing the usual marketing tools, the article focuses on the steps researchers can usefully take, from the gathering of audiovisual texts from two different environments to their classification, two important steps that are critical in such studies

Entertainment in the 21st Century: Is an Independent Networked Multimedia Production and Promotion Firm a Viable Business Option in the Modern Entertainment Industry?

“Artists are being stifled by the ‘major label’ stance that exclusively demands what’s ours is ours and can only be handled by us. It should be more about creative freedom” (Monstercat Manifesto). Over the past fifteen years, we have witnessed how the internet has changed how entertainment is distributed and consumed. This has led to a change in behavior from major entertainment production firms, and has given way to the surge of independent labels and production houses. Now, entertainers can lead successful careers by reaching their audience through digital platforms, successfully decreasing production and distribution costs. Consumers can find an unlimited amount of ad-supported content that they can access for free. Understanding these change is vital in finding and solving the problems these changes have produced

Resolving Methods for Parent-Children Conflict Engaged by the TV-Commercials in the Post-War Market

There are some researches related parent-children conflicts besides television commercials related parent-children conflicts. But, be short of researches on reasons for parent-children conflicts & reducing or solving methods for parent-child conflicts created by Television commercials. There is an obligation of the marketing practitioners to do this present research related the topic on conflict instigated by Television commercials is significant in the post war marketing context. Present study explored methodological implications for advertisers and publics in Jaffna market. Researchers have used qualitative method. Data were collected from10 parents in Jaffna by using open- ended questions base interviews and codes were developed by the researchers. This paper is a key starting place for marketing practitioners wanting to focus on future potential areas and also marketing academics interested in television advertising strategies that want to stay at the forefront of their research area of expertise. Findings show that TV commercials target towards the children to influence the parents. This creates conflicts between parent and children. This research has the implication that parents can resolve the conflicts via telling war experiences to their children as a method to resolve the conflicts. Keywords: Conflict, Reducing, Solving, Television & Post-war