Critical review of the e-loyalty literature: a purchase-centred framework

Over the last few years, the concept of online loyalty has been examined extensively in the literature, and it remains a topic of constant inquiry for both academics and marketing managers. The tremendous development of the Internet for both marketing and e-commerce settings, in conjunction with the growing desire of consumers to purchase online, has promoted two main outcomes: (a) increasing numbers of Business-to-Customer companies running businesses online and (b) the development of a variety of different e-loyalty research models. However, current research lacks a systematic review of the literature that provides a general conceptual framework on e-loyalty, which would help managers to understand their customers better, to take advantage of industry-related factors, and to improve their service quality. The present study is an attempt to critically synthesize results from multiple empirical studies on e-loyalty. Our findings illustrate that 62 instruments for measuring e-loyalty are currently in use, influenced predominantly by Zeithaml et al. (J Marketing. 1996;60(2):31-46) and Oliver (1997; Satisfaction: a behavioral perspective on the consumer. New York: McGraw Hill). Additionally, we propose a new general conceptual framework, which leads to antecedents dividing e-loyalty on the basis of the action of purchase into pre-purchase, during-purchase and after-purchase factors. To conclude, a number of managerial implementations are suggested in order to help marketing managers increase their customers’ e-loyalty by making crucial changes in each purchase stage

Investigating the success of an E-Auction system initiatives among public servants: Validation of an integrated IS success model

The implementation of an information system (IS) in public sector organizations was a crucial issue that needs to be addressed periodically. This study was conducted to examine the satisfaction factors of an E-Auction system adoption behavior by using the integrated IS Model of Delon, McLean, and Seddon. The usage of seven dimensions of the integrated IS model such as compatibility, the quality of a system, information, and service, perceived usefulness, and ease of use, to evaluate users satisfaction among public servants are still rare. This study was designed to focus on officials auctioneer that have experiences in using the E-Auction systems. The structured questionnaire with a five-point Likert scale and regression was chosen as the data collection and analysis method. This study found that there were only two of six variables (information quality and compatibility) that significantly prove as predictors of user satisfaction. Interestingly, our findings also found that there was no correlation between perceived ease of use and usefulness. Poor interface design, lack of technical support, and the usage of an E-Auction system that is classified as "order by mandate" were the primary concern that causes the insignificant relationship between variables. Therefore, to boost the satisfaction levels, further IS developers should pay more attention to improving information quality that is compatible with user needs

CONSUMER PANACEA OVER INTERNET USAGE IN PAKISTAN

The present age is the era of information technology and everywhere microwaves are scattered. Everybody wants to explore itself with this information technology and happenings taking place of Internet for the purpose of education, awareness, entertainment and especially interaction with strangers. In Pakistan, the awareness of internet usage is increasing and people are gaining knowledge about online buying and selling. Although the Internet may well empower consumers, there is a paucity of systematic conceptual, analytical, or empirical research indicating that the Internet will in fact lead to more and better information, which in turn will lead to better consumer decision making. The Internet is not, in and of itself, a monolithic entity subject to broad generalizations. It is a complex phenomenon, unlike anything else in history and not completely understood. This research finds that consumers who have more positive beliefs about Internet apparel shopping have more positive attitude toward Internet apparel shopping than do consumers who have less positive beliefs about Internet apparel shopping and consumers who have more social support for Internet apparel shopping perceive more social acceptance of Internet apparel shopping than do consumers who have less social support for Internet apparel shopping.e-Marketing, internet usage.

How do bidders’ organism reactions mediate auction stimuli and bidder loyalty in online auctions? The case of Taobao in China

© 2016 Elsevier B.V.Currently, it is critical to nurture bidder loyalty in the highly competitive online auction business. This study investigated the mediating effect of consumer perceptions between technological/brand stimuli and bidder loyalty to an online auction website by applying the traditional and evolutionary stimulus-organism-response models. We tested these models using 449 bidders from Taobao, an online auction service provider in China. Based on the results of covariance-based structural equation modelling, we showed that consumer perceptions fully mediate technological stimuli, but only partially mediate brand stimuli, and bidder loyalty. These results can be used to further improve the related research and practice.Link_to_subscribed_fulltex

Exploring the Link between System Integration and Technology Usage

Recent developments in the area of electronic accounting information systems have enabled accounting firms to move their focus from paper-based, mandatory business reporting and book-keeping to value-added services, such as providing cash flow forecasts to their customer companies (typically SMEs). In this study, we explore the usage of cash flow forecasting systems in accounting firms. Drawing on the theories of technology acceptance and usage and empirical data from 108 accounting firms, we find that system integration is a key determinant in explaining the task-technology fit which, in turn, explains the usage of cash flow forecasting systems. Further analysis revealed that frequent users of cash flow forecasting systems relied on commercial, highly integrated solutions, whereas ad hoc users preferred spreadsheet programs

Proceedings of RSEEM 2006 : 13th Research Symposium on Emerging Electronic Markets

Electronic markets have been a prominent topic of research for the past decade. Moreover, we have seen the rise but also the disappearance of many electronic marketplaces in practice. Today, electronic markets are a firm component of inter-organisational exchanges and can be observed in many branches. The Research Symposium on Emerging Electronic Markets is an annual conference bringing together researchers working on various topics concerning electronic markets in research and practice. The focus theme of the13th Research Symposium on Emerging Electronic Markets (RSEEM 2006) was ?Evolution in Electronic Markets?. Looking back at more than 10 years of research activities in electronic markets, the evolution can be well observed. While electronic commerce activities were based largely on catalogue-based shopping, there are now many examples that go beyond pure catalogues. For example, dynamic and flexible electronic transactions such as electronic negotiations and electronic auctions are enabled. Negotiations and auctions are the basis for inter-organisational trade exchanges about services as well as products. Mass customisation opens up new opportunities for electronic markets. Multichannel electronic commerce represents today?s various requirements posed on information and communication technology as well as on organisational structures. In recent years, service-oriented architectures of electronic markets have enabled ICT infrastructures for supporting flexible e-commerce and e-market solutions. RSEEM 2006 was held at the University of Hohenheim, Stuttgart, Germany in September 2006. The proceedings show a variety of approaches and include the selected 8 research papers. The contributions cover the focus theme through conceptual models and systems design, application scenarios as well as evaluation research approaches

Online learning in the workplace: a hybrid model of participation in networked, professional learning

The design and conceptualisation of online learning environments for work-related, professional learning was addressed through research with users of an online environment for social workers. The core questions for the research were to identify the nature of participation in the online environment, the relationship between online participation and the offline context, and the implications for conceptualisation of online learning environments to support work-related learning. Key areas of the research literature in technology-enhanced and work related learning are discussed in order to position the study, to inform the research methods used and interpretation of the findings. Online participation needs to be understood as a hybrid concept, in that it is a reflection of offline roles, opportunities and pressures, as well as the usefulness, usability and relevance of what is online. Online participation was diverse, from short browsing for information to more reflective engagement that supported movement across the boundaries between roles and areas of work practice and a focus on practice skills and underlying values. Online sites intended to support work-related learning should start from the perspective of the socio-technical interaction network, with its emphasis on building in the social context at all stages in the life of a site

An XML-based Multimedia Middleware for Mobile Online Auctions

Pervasive Internet services today promise to provide users with a quick and convenient access to a variety of commercial applications. However, due to unsuitable architectures and poor performance user acceptance is still low. To be a major success mobile services have to provide device-adapted content and advanced value-added Web services. Innovative enabling technologies like XML and wireless communication may for the first time provide a facility to interact with online applications anytime anywhere. We present a prototype implementing an efficient multimedia middleware approach towards ubiquitous value-added services using an auction house as a sample application. Advanced multi-feature retrieval technologies are combined with enhanced content delivery to show the impact of modern enterprise information systems on today’s e-commerce applications

Attitudinal Explanation on Virtual Shopping Intention

Virtual stores provide great efficiency in the retail value chain, and their existence has tremendously paved the way for electronic commerce. Understanding the intention of consumers to shop online in attitudinal perspective will provide important contribution to the area of e-commerce. This research proposes Task Technology Fit, Perceived Ease of Use (PEoU), and Perceived Usefulness (PU) as the factors that drive consumers#65533 intention. The results from our survey study of 310 online consumers in Indonesia indicate that TTF affects PEoU and PU significantly. Our hierarchical model also reports that PEoU is the mediating effect on the relationship between TTF and Intention. The resulting model explains a large portion of the factors that lead a user#65533s behavioural intention to use a virtual shop