Critical Success Factor in Monetizing Blog

Blog usage has transformed from its initial function as a digital diary into a legitimate form of mainstream media. Nowadays any member of the public can generate income from blogging through monetization even though various factors affect the results of this process. Four factors were identified: traffic, search engine optimization (SEO), post frequencies, and media usage. This study examines the level of importance of these factors through practical implementation into blogs then quantitatively determine which factor is critical for the success of blog monetization. An empirical analysis based on thirty samples of blogs were performed to assess the impact of the received income. The finding showed that the revenue for most of the blogs increased after the implementation of critical factors with SEO being the most critical of all the factors

Business or fun? : similarities and differences between Portuguese and International wine bloggers

The worldwide emergence of blogs has presented marketers with a new communication channel. Despite the increasing growth of wine blogs little is understood about the practices and motivations of wine bloggers. This exploratory study investigates the similarities and differences of profile, uses and motivations between Portuguese and international wine bloggers. The results show significant differences in rating (rating versus non-rating) and wine samples (acceptance or not). Marginally differences were found in the blogging activity age and motivations. Similarities were found in the frequency of posts, adoption of advertising, statistical tools to measure blog traffic and licence content of the blogFundação para a Ciência e a Tecnologia (FCT)COMPETEQRENFEDE

Blogging mastery: analyzing the key strategies behind successful blogs

Bloggers in the digital landscape have the power to shape consumer behavior and influence their peers. However, successfully running a blog demands time and commitment, similar to operating a small business. Yet, there is scant literature regarding successful practices and strategies that bloggers use to build their blogs and remain successful. This study explores bloggers\u27 most effective methods and strategies to establish themselves in their respective niches. The qualitative research study uses transcendental phenomenology to examine the lived experiences of successful bloggers, aiming to provide insights into their successful strategies, best practices, challenges, and insights for new bloggers. Twelve bloggers that met the criteria for inclusion were interviewed using 12 semi-structured open-ended questions. Thematic analysis was used to code and categorize the themes. The findings suggest that bloggers use various strategies to establish themselves in their respective niches and overcome challenges. The study results were integrated and used to develop the Blogger Success Framework to help established and aspiring bloggers navigate the digital landscape of blogging

Success Factors in a Weblog Community

User generated content published via weblogs (also known as blogs) has gained importance in the last years, and the number of globally available weblogs increases. However, a large fraction of these show low publishing activity and are rarely read. This paper is a quantitative analysis of success factors in a community of over 15.000 weblogs, hosted by a local Austrian newspaper. We looked at publishing activity by content type, community activity and writing style. Also, the interconnectedness of the community was analyzed