Social media analytics: a survey of techniques, tools and platforms

This paper is written for (social science) researchers seeking to analyze the wealth of social media now available. It presents a comprehensive review of software tools for social networking media, wikis, really simple syndication feeds, blogs, newsgroups, chat and news feeds. For completeness, it also includes introductions to social media scraping, storage, data cleaning and sentiment analysis. Although principally a review, the paper also provides a methodology and a critique of social media tools. Analyzing social media, in particular Twitter feeds for sentiment analysis, has become a major research and business activity due to the availability of web-based application programming interfaces (APIs) provided by Twitter, Facebook and News services. This has led to an ‘explosion’ of data services, software tools for scraping and analysis and social media analytics platforms. It is also a research area undergoing rapid change and evolution due to commercial pressures and the potential for using social media data for computational (social science) research. Using a simple taxonomy, this paper provides a review of leading software tools and how to use them to scrape, cleanse and analyze the spectrum of social media. In addition, it discussed the requirement of an experimental computational environment for social media research and presents as an illustration the system architecture of a social media (analytics) platform built by University College London. The principal contribution of this paper is to provide an overview (including code fragments) for scientists seeking to utilize social media scraping and analytics either in their research or business. The data retrieval techniques that are presented in this paper are valid at the time of writing this paper (June 2014), but they are subject to change since social media data scraping APIs are rapidly changing

Cloaked Facebook pages: Exploring fake Islamist propaganda in social media

This research analyses cloaked Facebook pages that are created to spread political propaganda by cloaking a user profile and imitating the identity of a political opponent in order to spark hateful and aggressive reactions. This inquiry is pursued through a multi-sited online ethnographic case study of Danish Facebook pages disguised as radical Islamist pages, which provoked racist and anti-Muslim reactions as well as negative sentiments towards refugees and immigrants in Denmark in general. Drawing on Jessie Daniels’ critical insights into cloaked websites, this research furthermore analyses the epistemological, methodological and conceptual challenges of online propaganda. It enhances our understanding of disinformation and propaganda in an increasingly interactive social media environment and contributes to a critical inquiry into social media and subversive politics

The death of Jill Meagher: crime and punishment on social media

This paper aims to identify and analyse several predominant issues and discourses as they relate to the burgeoning interrelationship between social media, crime and victim. Abstract In this paper we analyse the kidnapping, rape and murder of Jill Meagher as a case study to highlight a range of issues that emerge in relation to criminalisation, crime prevention and policing strategies on social media - issues that, in our opinion, require immediate and thorough theoretical engagement. An in-depth analysis of Jill Meagher’s case and its newsworthiness in terrestrial media is a challenging task that is beyond the scope of this paper; rather, the focus for this particular paper is on the process of agenda-building, particularly via social media, and the impact of the social environment and the capacity of ‘ordinary’ citizens to influence the agenda-defining process. In addition, we outline other issues that emerged in the aftermath of this case, such as the depth of the target audience on social media, the threat of a ‘trial by social media’ and the place of social media in the context of pre-crime and surveillance debates. Through the analysis of research data we establish some preliminary findings and call for more audacious and critical engagement by criminologists and social scientists in addressing the challenges posed by new technologies

STRATEGI JURNALIS DALAM PENERAPAN PRINSIP JURNALISME ONLINE PADA MEDIA BERITA JATIMPOS.CO

In the digital era, journalism is undergoing a significant transformation that requires journalists to adapt to new principles in online journalism. This study examines the strategies applied by journalists to maintain integrity, accuracy and credibility in a fast-paced, internet-based media environment. This research is through a descriptive approach, focusing on the application of online journalism principles such as how Jatimpos.co media journalists carry out the principles of online journalism put forward by Paul Bradshaw and how strategies are carried out by journalists in Jatimpos.co media in maintaining journalistic ethical standards. Based on the research title, so using qualitative research because the data generated from interviews and observations. The results of the research data findings show that journalists adopt various strategies, including rigorous fact verification, In addition, they also utilize social media to interact with audiences and strengthen community involvement. The study concludes that effective implementation of online journalism principles requires a balance between speed and accuracy, as well as constant adaptation to technological developments and media consumer behavior

Finding Truth in Cause-Related Advertising: A Lexical Analysis of Brands’ Health, Environment, and Social Justice Communications on Twitter

Consumers increasingly desire to make purchasing decisions based on factors such as health, the environment, and social justice. In response, there has been a commensurate rise in cause-related marketing to appeal to socially-conscious consumers. However, a lack of regulation and standardization makes it difficult for consumers to assess marketing claims; this is further complicated by social media, which firms use to cultivate a personality for their brand through frequent conversational messages. Yet, little empirical research has been done to explore the relationship between cause-related marketing messages on social media and the true cause alignment of brands. In this paper, we explore this by pairing the marketing messages from the Twitter accounts of over 1,000 brands with third-party ratings of each brand with respect to health, the environment, and social justice. Specifically, we perform text regression to predict each brand’s true rating in each dimension based on the lexical content of its tweets, and find significant held-out correlation on each task, suggesting that a brand’s alignment with a social cause can be somewhat reliably signaled through its Twitter communications — though the signal is weak in many cases. To aid in the identification of brands that engage in misleading cause-related communication as well as terms that more likely indicate insincerity, we propose a procedure to rank both brands and terms by their volume of “conflicting” communications (i.e., “greenwashing”). We further explore how cause-related terms are used differently by brands that are strong vs. weak in actual alignment with the cause. The results provide insight into current practices in causerelated marketing in social media, and provide a framework for identifying and monitoring misleading communications. Together, they can be used to promote transparency in causerelated marketing in social media, better enabling brands to communicate authentic valuesbased policy decisions, and consumers to make socially responsible purchase decisions

The role and tendencies of development of the social media in human resources management

Social media as a topicality in human resources management has gained significance during the recent years. The goal of the article is to determine the role and priorities of using social media and to examine the types of social media currently used by organisations. The theoretical frame of the research is based on the structure of social media, characterised by two directions: personnel development that includes the inner environment of an organisation and the brand management of the employer that includes the outer environment. The main topicality and problem of the research is that employers are unable to provide companies with labour force, and employers’ activities in the social media environment are insufficient and not organized professionally in the context of human resources management. The quantitative and qualitative research methods were used in the research. The purpose of the article is to study the habits of using social media in small and medium-sized enterprises. It is based on a pilot study with non-representable sampling, where 79 small and medium enterprises both from the private and public sectors were surveyed. The results of the research showed that, currently, organisations use the social media at a low level in their operations, and maintain and develop their social media profiles. The employees of the organisations are involved in maintaining the social network profiles. The data collected in the research reflect that organisations associate the use of the social media with human resources selection, attraction, publishing of the vacancies, and developing content in their social media profiles. The data provided in the conclusions show that small and medium-sized enterprises use social media in human resources insufficiently. The proposals are to increase the intensity and competence of corporate social media use

GENERATING CLICKS: DISPLAY ADVERTISING WITHIN SOCIAL MEDIA

This research study developed a comprehensive social community prototype and tested a variety of display advertising scenarios to determine which scenario motivated social media users to click. Empirical research based upon 503 users of social media led to the development of several independent variables, which were identified in the study as display advertising scenarios. The display advertising scenarios tested in the study were video, animation, engagement, and brand familiarity, as well as the size and location of the display advertising within each social media prototype web page. Data collected identified which display advertisement scenarios motivated a social media user to click on display advertisements within the social media environment