A toponymic perspective on Zimbabwe’s post-2000 land reform programme (Third Chimurenga)

Text in EnglishThis qualitative study presents an onomastic perspective on the changing linguistic landscape of Zimbabwe which resulted from the post-2000 land reforms (also known as the Third Chimurenga). When veterans of Zimbabwe’s War of Liberation assumed occupancy of former white-owned farms, they immediately pronounced their take-over of the land through changes in place names. The resultant toponymic landscape is anchored in the discourses of the First and Second Chimurenga. Through recasting the Chimurenga (war of liberation) narrative, the proponents of the post-2000 land reforms endeavoured to create a historical continuum from the colonisation of Zimbabwe in 1890 to the post-2000 reforms, which were perceived as an attempt to redress the historical anomaly of land inequality. The aim of this study is to examine toponymic changes on the geo-linguistic landscape, and establish the extent of the changes and the post-colonial identity portrayed by these place names. Within the case study design, research methods included in-depth interviews, document study and observations as means of data generation. Through the application of critical and sociolinguistic theories in the form of post-colonial theory, complemented by geo-semiotics, political semiotics and language ecology, this study uncovers the richness of toponymy in exposing a cryptic social narrative reflective of, among others, contestations of power. The findings indicate that post-2000 toponymy is a complex mixture of pre-colonial, colonial and post-colonial place names. These names recast the various narratives in respect of the history of Zimbabwe through the erasure of colonial toponyms and resuscitation older Chimurenga names. The resultant picture portrayed by post-2000 toponymy communicates a complex message of contested land ownership in Zimbabwe. There is a pronounced legacy of colonial toponymy that testifies to the British Imperial occupation of the land and the ideologies behind colonisation. This presence of colonial toponymy many years after independence is an ironic confirmation of the indelible legacy of British colonialism in Zimbabwe. The findings show a clear recasting of the discourses of violence and racial hostility, but also reveal an interesting trend of toponymic syncretism where colonial names are retained and used together with new names.Linguistics and Modern LanguagesD. Litt. et Phil. (Linguistics

Designing physical-digital artefacts for the public realm

The exploration of new types of everyday interactions enabled by the increasing integration of digital technologies with the physical world is a major research direction for interaction design research (Dourish, 2004), and a focus on materials and materiality is also of growing significance, e.g.: Internet of Things; interactive architecture; the intersection of craft and technology. Increasingly, designer-researchers from a range of material-focused creative design disciplines are starting to address these themes. Previous studies indicate that new approaches, methods and concepts are required to investigate the evolving field of physical-digital synthesis in the built environment. Addressing this, the thesis asks one central question: What resources for design research can help practitioners and researchers from multiple creative design disciplines improve the design of physical-digital artefacts located in the public realm? A detailed Scoping Study explored experimental research methods for this thesis and produced an overview of physical-digital artefacts in outdoor public space. This scoping influenced the subsequent research: an in-depth field study of the design culture and practices of fifty material-focused designer-researchers; four case studies of physical-digital artefacts in outdoor public spaces; a formative creative design workshop with fourteen participants to test the findings from the research. The chief contribution of this thesis to interaction design research is the development of two resources for design research (the Experiential Framework and the Conceptual Materials for Design Research) and the practical application of these new tools as a method for design research in a simulated ‘real-world’ creative workshop setting. Both resources are intended to co-exist and be integrated with established design research methods and emerging approaches. Hence, the outputs from this thesis are intended to support designer-researchers from a range of creative design backgrounds to conceptualise and design physical-digital artefacts for urban outdoor public spaces that provide richer interaction paradigms for future city dwellers

Strategizing as multi-modal and rhetorical discursive practice: a case study of the BHP Billiton's failed acquisition of Rio Tinto

This thesis took a discourse approach to analyze BHP Billiton’s failed acquisition of Rio Tinto in 2007-08 to better understand what happens during strategizing. The research highlighted the structure and dynamics of the discourse, as well as the role of time and context in the social construction of meaning in strategizing. In doing so, the thesis provided new insights into how actors were able to influence such important strategic events. The thesis adopted a multi-modal discourse analytic framework and analyzed media reports, corporate videos, press releases and communications to shareholders, as well as slides and full transcripts of key presentations by both BHP and Rio leadership. The analysis identified the main internal and external actors as either decision-makers (BHP’s leadership, shareholders, competition regulators) or influencers (Rio’s leadership, analysts, media, customers). It further identified a range of multi-modal discursive practices and rhetorical strategies that were brought to bear to negotiate the meaning of three key constructs that shaped the discourse, that is, the additional value pool, the fair share exchange ratio, and the impact on competition. Further, the findings showed how time and context were discursively constructed and influenced the meaning of the three key constructs. These findings enabled a number of contributions to the discourse and M&A literature. While most research into acquisition discourses has routinely ignored the pre-acquisition discourse, this thesis focused on the period preceding the transaction. An initial contribution was to show that, in a pre-acquisition discourse, external actors were not a passive audience but played a significant role as rhetor and audience. Also, while previous empirical studies of discourse have emphasized the role of language, this thesis considered multi-modal discursive practices, including speech, writing, imagery, location and calculative devices. The thesis made a further contribution by showing how actors worked to persuade each other through multi-layered rhetorical strategies that were also brought to bear through non-linguistic modes. This contribution was extended by showing how these practices functioned as transgression markers that signaled convergence or divergence of meaning of the key constructs. A detailed analysis of calculative devices enabled further contributions. An initial contribution was that it showed how calculative devices developed as boundary objects over four stages: identification, calculation, negotiation, and objectification. Further, the thesis showed how calculative devices were imbued with logos and ethos through, for example, the calculative logic, accounting standards and data sources that were woven together in the symbolic manipulations of the device. Lastly, the thesis showed how calculative devices acted as boundary objects, and made a contribution to theory by proposing a third criterion, legitimacy, to complement widely acknowledged criteria of adaptability and commonality. In addition to these dynamics, the thesis outlined a discursive epistemology of strategizing through its analysis of the role of time and context in the social construction of meaning in strategizing. While the role of time and context is widely acknowledged in organizational discourse, it remained unclear what was specific to strategizing. The thesis argued that the purpose of strategizing is to construct and negotiate new or improved options for a preferred future and the actions to bring this about, and made a contribution to a discursive epistemology of strategizing by showing how temporal and contextual work in strategizing extends the horizon of discourses that relate to the future and discourses that relate to the broader discourse. This reconstructs the tapestry of interwoven discourses that make up the local strategy discourse, and creates new strategic options

Strategizing as multi-modal and rhetorical discursive practice: a case study of the BHP Billiton's failed acquisition of Rio Tinto

This thesis took a discourse approach to analyze BHP Billiton’s failed acquisition of Rio Tinto in 2007-08 to better understand what happens during strategizing. The research highlighted the structure and dynamics of the discourse, as well as the role of time and context in the social construction of meaning in strategizing. In doing so, the thesis provided new insights into how actors were able to influence such important strategic events. The thesis adopted a multi-modal discourse analytic framework and analyzed media reports, corporate videos, press releases and communications to shareholders, as well as slides and full transcripts of key presentations by both BHP and Rio leadership. The analysis identified the main internal and external actors as either decision-makers (BHP’s leadership, shareholders, competition regulators) or influencers (Rio’s leadership, analysts, media, customers). It further identified a range of multi-modal discursive practices and rhetorical strategies that were brought to bear to negotiate the meaning of three key constructs that shaped the discourse, that is, the additional value pool, the fair share exchange ratio, and the impact on competition. Further, the findings showed how time and context were discursively constructed and influenced the meaning of the three key constructs. These findings enabled a number of contributions to the discourse and M&A literature. While most research into acquisition discourses has routinely ignored the pre-acquisition discourse, this thesis focused on the period preceding the transaction. An initial contribution was to show that, in a pre-acquisition discourse, external actors were not a passive audience but played a significant role as rhetor and audience. Also, while previous empirical studies of discourse have emphasized the role of language, this thesis considered multi-modal discursive practices, including speech, writing, imagery, location and calculative devices. The thesis made a further contribution by showing how actors worked to persuade each other through multi-layered rhetorical strategies that were also brought to bear through non-linguistic modes. This contribution was extended by showing how these practices functioned as transgression markers that signaled convergence or divergence of meaning of the key constructs. A detailed analysis of calculative devices enabled further contributions. An initial contribution was that it showed how calculative devices developed as boundary objects over four stages: identification, calculation, negotiation, and objectification. Further, the thesis showed how calculative devices were imbued with logos and ethos through, for example, the calculative logic, accounting standards and data sources that were woven together in the symbolic manipulations of the device. Lastly, the thesis showed how calculative devices acted as boundary objects, and made a contribution to theory by proposing a third criterion, legitimacy, to complement widely acknowledged criteria of adaptability and commonality. In addition to these dynamics, the thesis outlined a discursive epistemology of strategizing through its analysis of the role of time and context in the social construction of meaning in strategizing. While the role of time and context is widely acknowledged in organizational discourse, it remained unclear what was specific to strategizing. The thesis argued that the purpose of strategizing is to construct and negotiate new or improved options for a preferred future and the actions to bring this about, and made a contribution to a discursive epistemology of strategizing by showing how temporal and contextual work in strategizing extends the horizon of discourses that relate to the future and discourses that relate to the broader discourse. This reconstructs the tapestry of interwoven discourses that make up the local strategy discourse, and creates new strategic options

30th International Conference on Information Modelling and Knowledge Bases

Information modelling is becoming more and more important topic for researchers, designers, and users of information systems. The amount and complexity of information itself, the number of abstraction levels of information, and the size of databases and knowledge bases are continuously growing. Conceptual modelling is one of the sub-areas of information modelling. The aim of this conference is to bring together experts from different areas of computer science and other disciplines, who have a common interest in understanding and solving problems on information modelling and knowledge bases, as well as applying the results of research to practice. We also aim to recognize and study new areas on modelling and knowledge bases to which more attention should be paid. Therefore philosophy and logic, cognitive science, knowledge management, linguistics and management science are relevant areas, too. In the conference, there will be three categories of presentations, i.e. full papers, short papers and position papers

The linguistic landscape of Nuuk, Greenland

The purpose of this article is to present and analyse public and private signs in the Linguistic Landscape of Nuuk, the capital of Greenland. Nuuk is a trilingual environment including the indigenous language (West Green landic), the former colonial language (Danish), and a global language (English). West Greenlandic is a somewhat unusual case among indigenous languages in colonial and postcolonial settings because it is a statutory national language with a vigorous use. Our analysis examines the use of West Greenlandic, Danish, and English from the theoretical perspective of centre vs. periphery, devoting attention to the primary audiences (local vs. international) and chief functions (informational vs. symbolic) of the signs. As the first investigation into the Greenlandic Linguistic Landscape, our analysis can contribute to research on signs in urban multilingual indigenous language settings

Ambient advertising : an investigation into the effect that the Visual Impact, Environmental Impact and Pedestrian Interpretation has on creating the Ambient Advertising message

In my thesis I will be discussing how messages are conveyed through ambient advertising. Ambient advertising is a form of advertising that appears in public places. It does not have the same spatial boundaries as conventional outdoor advertising for example; billboard. It can appear as a person/s, object or spectacle. Its messages are often hidden and can rely on the intellectual perception of the observer for interpretation. In this thesis I have formulated three parameters in order to deconstruct my analysis. The three parameters I am using are; Visual Impact, Environmental Impact and Pedestrian Interpretation. I will go into greater detail explaining these parameters in my hypothesis. Ambient advertising strategies aim to highlight the unusual in the usual, the unexpected in the expected. Strategies through which pedestrians encounter enigmatic installations of various kinds within the public spaces of towns and cities. It could be described as the ‘Brand’ displaying its advertising message in three-dimensional form. Using material strategies to engender curiosity, wit and likeability to engage the pedestrian, it is a non-traditional method of creating an advertising campaign. Ambient advertising is designed to disrupt, intrigue, entertain and be memorable. It exists outside the normal rules of engagement of traditional advertising for example; digital, television, radio and press. All of these advertising strategies struggle to find a voice amongst the thousands of brand messages that fight for the attention of consumers everyday. In my thesis I discuss the theories of semiotics as developed by Ferdinand de Saussure(1916), Roland Barthes (1964), Michael O’Toole (2011), Laura Oswald (2012). I am also using semiotics as a tool to interpret and decode the visual language of the ambient advertisement. By including the theories of social theorists Erik Du Plessis (2008) and Robert Cialdini (2007) I will be able to discuss how people react and behave in social situations when viewing an ambient advertisement. The metaphors that are created in the mind of the pedestrian when viewing an ambient advertisement are integral to the interpretation of the ‘message’ and therefore I have included the theories of metaphor and interaction theory of Charles Forceville (1996), Gunther Kress (1996), Theo van Leeuwen (1996), George Lakoff (1980) and Max Black (1972). Advertising is constructed to attract attention and be persuasive, I have included the theories of persuasion(advertising) by Judith Williamson (1978), Katherine Told Frith (1997), Guy Cook (1994) and Paul Messaris (1997) and Zaltman & Zaltman (2008) to decode and interpret the relevance of cognition and metaphor in the interpretation of signs of visual communication. In order to discuss the theories of environment and the anthropological aspect of space, in each of the case studies, I have included the theories of Marc Augé (1995) and Michel de Certeau (1984)