Opinion Mining on Non-English Short Text

As the type and the number of such venues increase, automated analysis of sentiment on textual resources has become an essential data mining task. In this paper, we investigate the problem of mining opinions on the collection of informal short texts. Both positive and negative sentiment strength of texts are detected. We focus on a non-English language that has few resources for text mining. This approach would help enhance the sentiment analysis in languages where a list of opinionated words does not exist. We propose a new method projects the text into dense and low dimensional feature vectors according to the sentiment strength of the words. We detect the mixture of positive and negative sentiments on a multi-variant scale. Empirical evaluation of the proposed framework on Turkish tweets shows that our approach gets good results for opinion mining

Learning domain-specific sentiment lexicons with applications to recommender systems

Search is now going beyond looking for factual information, and people wish to search for the opinions of others to help them in their own decision-making. Sentiment expressions or opinion expressions are used by users to express their opinion and embody important pieces of information, particularly in online commerce. The main problem that the present dissertation addresses is how to model text to find meaningful words that express a sentiment. In this context, I investigate the viability of automatically generating a sentiment lexicon for opinion retrieval and sentiment classification applications. For this research objective we propose to capture sentiment words that are derived from online users’ reviews. In this approach, we tackle a major challenge in sentiment analysis which is the detection of words that express subjective preference and domain-specific sentiment words such as jargon. To this aim we present a fully generative method that automatically learns a domain-specific lexicon and is fully independent of external sources. Sentiment lexicons can be applied in a broad set of applications, however popular recommendation algorithms have somehow been disconnected from sentiment analysis. Therefore, we present a study that explores the viability of applying sentiment analysis techniques to infer ratings in a recommendation algorithm. Furthermore, entities’ reputation is intrinsically associated with sentiment words that have a positive or negative relation with those entities. Hence, is provided a study that observes the viability of using a domain-specific lexicon to compute entities reputation. Finally, a recommendation system algorithm is improved with the use of sentiment-based ratings and entities reputation

Opinion mining and sentiment analysis in marketing communications: a science mapping analysis in Web of Science (1998–2018)

Opinion mining and sentiment analysis has become ubiquitous in our society, with applications in online searching, computer vision, image understanding, artificial intelligence and marketing communications (MarCom). Within this context, opinion mining and sentiment analysis in marketing communications (OMSAMC) has a strong role in the development of the field by allowing us to understand whether people are satisfied or dissatisfied with our service or product in order to subsequently analyze the strengths and weaknesses of those consumer experiences. To the best of our knowledge, there is no science mapping analysis covering the research about opinion mining and sentiment analysis in the MarCom ecosystem. In this study, we perform a science mapping analysis on the OMSAMC research, in order to provide an overview of the scientific work during the last two decades in this interdisciplinary area and to show trends that could be the basis for future developments in the field. This study was carried out using VOSviewer, CitNetExplorer and InCites based on results from Web of Science (WoS). The results of this analysis show the evolution of the field, by highlighting the most notable authors, institutions, keywords, publications, countries, categories and journals.The research was funded by Programa Operativo FEDER Andalucía 2014‐2020, grant number “La reputación de las organizaciones en una sociedad digital. Elaboración de una Plataforma Inteligente para la Localización, Identificación y Clasificación de Influenciadores en los Medios Sociales Digitales (UMA18‐ FEDERJA‐148)” and The APC was funded by the same research gran

AN APPROACH TO SENTIMENT ANALYSIS –THE CASE OF AIRLINE QUALITY RATING

Sentiment mining has been commonly associated with the analysis of a text string to determine whether a corpus is of a negative or positive opinion. Recently, sentiment mining has been extended to address problems such as distinguishing objective from subjective propositions, and determining the sources and topics of different opinions expressed in textual data sets such as web blogs, tweets, message board reviews, and news. Companies can leverage opinion polarity and sentiment topic recognition to gain a deeper understanding of the drivers and the overall scope of sentiments. These insights can advance competitive intelligence, improve customer service, attain better brand image, and enhance competitiveness. This research paper proposes a sentiment mining approach which detects sentiment polarity and sentiment topic from text. The approach includes a sentiment topic recognition model that is based on Correlated Topics Models (CTM) with Variational Expectation-Maximization (VEM) algorithm. We validate the effectiveness and efficiency of this model using airline data from Twitter. We also examine the reputation of three major airlines by computing their Airline Quality Rating (AQR) based on the output from our approach

Semantic Sentiment Analysis of Twitter Data

Internet and the proliferation of smart mobile devices have changed the way information is created, shared, and spreads, e.g., microblogs such as Twitter, weblogs such as LiveJournal, social networks such as Facebook, and instant messengers such as Skype and WhatsApp are now commonly used to share thoughts and opinions about anything in the surrounding world. This has resulted in the proliferation of social media content, thus creating new opportunities to study public opinion at a scale that was never possible before. Naturally, this abundance of data has quickly attracted business and research interest from various fields including marketing, political science, and social studies, among many others, which are interested in questions like these: Do people like the new Apple Watch? Do Americans support ObamaCare? How do Scottish feel about the Brexit? Answering these questions requires studying the sentiment of opinions people express in social media, which has given rise to the fast growth of the field of sentiment analysis in social media, with Twitter being especially popular for research due to its scale, representativeness, variety of topics discussed, as well as ease of public access to its messages. Here we present an overview of work on sentiment analysis on Twitter.Comment: Microblog sentiment analysis; Twitter opinion mining; In the Encyclopedia on Social Network Analysis and Mining (ESNAM), Second edition. 201

People on Drugs: Credibility of User Statements in Health Communities

Online health communities are a valuable source of information for patients and physicians. However, such user-generated resources are often plagued by inaccuracies and misinformation. In this work we propose a method for automatically establishing the credibility of user-generated medical statements and the trustworthiness of their authors by exploiting linguistic cues and distant supervision from expert sources. To this end we introduce a probabilistic graphical model that jointly learns user trustworthiness, statement credibility, and language objectivity. We apply this methodology to the task of extracting rare or unknown side-effects of medical drugs --- this being one of the problems where large scale non-expert data has the potential to complement expert medical knowledge. We show that our method can reliably extract side-effects and filter out false statements, while identifying trustworthy users that are likely to contribute valuable medical information

SENTIMENT STRENGTH AND TOPIC RECOGNITION IN SENTIMENT ANALYSIS

Current sentiment analysis methods focus on determining the sentiment polarities (negative, neutral or positive) in users’ sentiments. However, in order to correctly classify users’ sentiments into their right polarities, the strengths of these sentiments must be considered. In addition to classifying users’ sentiments into their correct polarities, it is important to determine the sources and topics under which users’ sentiments fall. Sentiment strength helps as to understand the levels of customer satisfaction toward products and services. Sentiment topics on the other hand, helps to determine the specific product/service areas associated with user sentiments. This paper proposes two sentiment analysis approaches. First an approach which determines the sentiment strength expressed by consumers in terms of a scale (highly positive, +5 to highly negative, -5) is proposed. The approach includes a novel algorithm to compute the strength of sentiment polarity for each text by including the weights of the words used in the texts. Second, a sentiment mining approach which detects sentiment topic from text is proposed. The approach includes a sentiment topic recognition model that is based on Correlated Topics Models (CTM) with Variational Expectation-Maximization (VEM) algorithm. Finally, the effectiveness and efficiency of these models is validated using airline data from Twitter and customer review dataset from amazon.com --Abstract, p. ii