Towards an understanding of corporate web identity

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Trading Virtual Legacies (Management of Tradition from Alexandria to Internet)

Will the reconstructed library of Alexandria prevent a forthcoming clash of civilizations? Inventing and re-inventing traditions requires total quality management and multiple networking in shifting alliances in the information space. Stock exchange of cultural forms has long abandoned the golden standards of Enlightenment and follows a theory of cultural relativity and an international political economy of attention.Virtual legacies;cultural relativity;detraditionalization;political economy of attention;re-enchantment

Using a Marketing Faculty Blog as an Image Differentiator and Learning Resource to Enhance MBA Student Engagement and Loyalty

Universities should strive to emotionally connect with their current students, alumni, and the business community. As learning has morphed into e-learning, higher education marketers must turn to new online approaches to communicate effectively with key stakeholders. A blog can be used to share the latest thinking in marketing, respond to changing customer demands, build brand awareness, and maximize opportunities for user involvement. Using web metrics and strategic insights, the authors demonstrate how a blog can be a powerful digital tool to enhance MBA student involvement and retention. Keywords: Blogging, teaching innovation, integrated marketing communications (IMC), student engagement, value creation, MBA program

South Trafford College: report from the Inspectorate (FEFC inspection report; 114/97)

The Further Education Funding Council has a legal duty to make sure further education in England is properly assessed. The FEFC’s inspectorate inspects and reports on each college of further education according to a four-year cycle. This is such a report for the period 1996-97

Factors influencing consumers' attitude towards online advertising

Consumers’ attitude is the most important attribute that determines the success of any online advertisement. It is considered as one of the crucial influential indicators of advertising effectiveness which will subsequently influence consumers’ purchase behaviour. The purpose of this study is to investigate the factors that influenced consumers’ attitude towards online advertising. A total number of 450 questionnaires were distributed to University Utara Malaysia (UUM) student. However, only 392 were usable for analysis. Correlation and regression analysis were used to analyse all data. The findings of this study indicated that consumers’ attitude is positively related to all the five independent variables (Brand name, Informative, Credible, Entertainment, and Interactivity). The results of the multiple regression analysis that was conducted showed that Informative is the strongest factor that influenced consumers’ attitude towards online advertising. Hence, advertisers and marketers should pay great attention on the factors that influenced consumers’ attitude towards online advertising so that effective online advertisement could be created that will reach the target audience and attract their attention

Factors Influencing Foreign Students' Choice of Institution (UUM)- Internet Marketing and Web Search Behavior

It is important that Higher Education Institutions recognized themselves as contributing in the service industry to meet with the increasing demand of their stakeholders. In competing globally, Malaysian institutions are becoming popular destination for overseas studies. This study attempted to empirically identify the relationship between internet marketing and foreign students’ web search behaviour towards their choice of institution.The study involved foreign students who were studying at Universiti Utara Malaysia(Northern Malaysian University). A total number of 288 valid responses were collected through questionnaire-based survey method representing a total of 96.97 per cent response rate. Hypotheses testing method were employed, and self-administered questionnaire with five-point Likert scale was used to collect the data. Data were analyzed through Pearson correlation and multiple regressions analysis. The results were there is a positive relationship between internet marketing and web search behaviour with foreign students’ choice of institution (UUM), hence hypotheses are accepted. Regression analysis indicated that web search behaviour explained more variance in foreign students’ choice of institution at r=0.477, p<0.01 in comparison to internet marketing. Practical implications, recommendations and future research were offered in this study

National Evaluation of the Capacity Building Programme in English Local Government: Evaluation of the National Programmes: Annex 2: Evaluation of the National Programmes

The report is one of a series of outputs from the national evaluation of the CBP, being undertaken by a team of researchers at the Policy Research Institute (PRI) at Leeds Metropolitan University and the Cities Research Unit at the University of West of England. The Capacity Building Programme for local government was launched in 2003 as a joint Department for Communities and Local Government (DCLG) / Local Government Association (LGA) initiative to support capacity building and improvement activities within local authorities in England. The evaluation of the Capacity Building Programme has been underway since late 2004. A scoping phase was conducted until May 2005, including a short evaluation of the Pilot Programmes. The main phase of the evaluation commenced in September 2005 and encompassed four main phases (see Section 1.3: p10)

Enhancing Consumer Experience through Mobile Commerce: Challenges and Opportunities

During this information technology era, mobile commerce is succeeding very easily especially Covid-19 pandemic timings. This article is mentioned about commerce, mobile, mobile commerce, users of e-commerce, Users of Mobile Commerce, Holistic Points, Classification of Mobile Commerce, Mobile Commerce Applications, Five Stages in Systems Development Life Cycle for mobile commerce applications, Data Flow Diagrams - Some general guidelines for developing DFDs, Why documentation is important for mobile development?.Cloud Computing, Cloud Computing models, Advantages of Cloud Computing, Disadvantage of Cloud Computing, Influence of cloud computing upon E-commerce, Advantage of cloud computing in E-commerce, All about The Advantages And Disadvantages Of Online Learning, Challenges of Mobile Commerce, E-Commerce will change in the next 5 years in India, Opportunities in (or applications of) M-Commerce, Application of M-Commerce, Opportunities for M-Commerce and Conclusion

South East Essex College of Arts and Technology: report from the Inspectorate (FEFC inspection report; 58/97 and 64/99)

The Further Education Funding Council has a legal duty to make sure further education in England is properly assessed. The FEFC’s inspectorate inspects and reports on each college of further education according to a four-year cycle. This record comprises the reports for periods 1996-97 and 1998-99