Evaluating implementation of the WHO set of recommendations on the marketing of foods and non-alcoholic beverages to children: Progress, challenges and guidance for next steps in the WHO European Region

This paper describes the status of the implementation of the WHO Set of Recommendations on the Marketing of Foods and Non-alcoholic Beverages to Children (2010). The Set of Recommendations, adopted by the World Health Assembly, urges Member States to reduce the impact on children of the marketing of energy-dense, highly processed foods and beverages that are high in saturated fats, trans fats, free sugars and/or salt (HFSS). A growing body of independent monitoring and research indicates that existing policies and regulations are markedly insufficient to address the continuing challenges in this field. This report identifies loopholes, ongoing challenges, and factors that Member States need to consider to effectively limit the harmful impact that HFSS food marketing has on children, their health and their rights. Policies and regulations tend to use narrow definitions and criteria (they frequently apply to pre-digital media only, to younger children and not to adolescents, and to “child-directed” media, rather than those with the greatest child audiences), and they almost never address the complex challenges of crossborder marketing. This situation can be explained, in part, by the strong scrutiny and opposition that countries have faced from parts of the private sector, and by weak self-regulatory schemes. As a result, and in order to ensure that States uphold their legal obligations to protect the child’s right to health and related rights, the World Health Assembly requested that WHO provides additional technical support to Member States in implementing the Set of Recommendations. This report identifies challenges States need to address

Monitoring food marketing to children: A joint Nordic monitoring protocol for marketing of foods and beverages high in fat, salt and sugar (HFSS) towards children and young people

The protocol describes methods for how to monitor marketing of foods and beverages high in fat, salt and sugar towards children and young people at a given time as cross-sectional studies, as well as allowing for monitoring of trends. The data provided could also be used for evaluation purposes, for instance providing relevant data for evaluating regulation practices and schemes in the respective countries; to study advertising and marketing practices, contents and forms over time. In addition to being a tool for monitoring purposes within each country, the protocol will also enable comparisons between the Nordic countries by establishing a joint understanding on how each marketing channel should be monitored. The protocol has been developed as a Nordic project between representatives and experts from Iceland, Finland, Sweden, Denmark and Norway together with international experts

Recommendations for Responsible Food Marketing to Children

The marketing of unhealthy foods to children and youth is a major public health concern. Children in the United States grow up surrounded by food and beverage marketing, which primarily promotes products with excessive amounts of added sugar, salt, and fat, and inadequate amounts of fruits, vegetables, and whole grains. This document provides a comprehensive set of model definitions for food marketing practices directed to children. The recommendations, developed by a national panel of experts convened by Healthy Eating Research, define the child audience range as birth to 14 years of age; address the range of food marketing practices aimed at children; and specify the strategies, techniques, media platforms, and venues used to target children. When paired with sound nutrition criteria, these recommendations will help support responsible food marketing to children by addressing current loopholes in food marketing definitions and self-regulatory efforts that allow companies to market unhealthy foods and beverages to children

Tackling food marketing to children in a digital world: trans-disciplinary perspectives. Children’s rights, evidence of impact, methodological challenges, regulatory options and policy implications for the WHO European Region

There is unequivocal evidence that childhood obesity is influenced by marketing of foods and non-alcoholic beverages high in saturated fat, salt and/or free sugars (HFSS), and a core recommendation of the WHO Commission on Ending Childhood Obesity is to reduce children’s exposure to all such marketing. As a result, WHO has called on Member States to introduce restrictions on marketing of HFSS foods to children, covering all media, including digital, and to close any regulatory loopholes. This publication provides up-to-date information on the marketing of foods and non-alcoholic beverages to children and the changes that have occurred in recent years, focusing in particular on the major shift to digital marketing. It examines trends in media use among children, marketing methods in the new digital media landscape and children’s engagement with such marketing. It also considers the impact on children and their ability to counter marketing as well as the implications for children’s rights and digital privacy. Finally the report discusses the policy implications and some of the recent policy action by WHO European Member States

Technology-driven online marketing performance measurement: lessons from affiliate marketing

Although the measurement of offline and online marketing is extensively researched, the literature on online performance measurement still has a number of limitations such as slow theory advancement and predominance of technology- and practitioner-driven measurement approaches. By focusing on the widely employed but under-researched affiliate marketing channel, this study addresses these limitations and evaluates the effectiveness of practitioner-led online performance assessment. The paper offers a comprehensive review of extant performance measurement research across traditional, online and affiliate marketing and, employing grounded theory, presents a qualitative in-depth analysis of 72 online forum discussions and 37 semi-structured interviews with the major affiliate marketing stakeholders. As a result, the research identifies a growing need for change in the technology-pushed measurement approaches in affiliate marketing, and proposes actionable improvement recommendations for affiliate and online marketing managers

PREDICTION IN SOCIAL MEDIA FOR MONITORING AND RECOMMENDATION

Social media including blogs and microblogs provide a rich window into user online activity. Monitoring social media datasets can be expensive due to the scale and inherent noise in such data streams. Monitoring and prediction can provide significant benefit for many applications including brand monitoring and making recommendations. Consider a focal topic and posts on multiple blog channels on this topic. Being able to target a few potentially influential blog channels which will contain relevant posts is valuable. Once these channels have been identified, a user can proactively join the conversation themselves to encourage positive word-of-mouth and to mitigate negative word-of-mouth. Links between different blog channels, and retweets and mentions between different microblog users, are a proxy of information flow and influence. When trying to monitor where information will flow and who will be influenced by a focal user, it is valuable to predict future links, retweets and mentions. Predictions of users who will post on a focal topic or who will be influenced by a focal user can yield valuable recommendations. In this thesis we address the problem of prediction in social media to select social media channels for monitoring and recommendation. Our analysis focuses on individual authors and linkers. We address a series of prediction problems including future author prediction problem and future link prediction problem in the blogosphere, as well as prediction in microblogs such as twitter. For the future author prediction in the blogosphere, where there are network properties and content properties, we develop prediction methods inspired by information retrieval approaches that use historical posts in the blog channel for prediction. We also train a ranking support vector machine (SVM) to solve the problem, considering both network properties and content properties. We identify a number of features which have impact on prediction accuracy. For the future link prediction in the blogosphere, we compare multiple link prediction methods, and show that our proposed solution which combines the network properties of the blog with content properties does better than methods which examine network properties or content properties in isolation. Most of the previous work has only looked at either one or the other. For the prediction in microblogs, where there are follower network, retweet network, and mention network, we propose a prediction model to utilize the hybrid network for prediction. In this model, we define a potential function that reflects the likelihood of a candidate user having a specific type of link to a focal user in the future and identify an optimization problem by the principle of maximum likelihood to determine the parameters in the model. We propose different approximate approaches based on the prediction model. Our approaches are demonstrated to outperform the baseline methods which only consider one network or utilize hybrid networks in a naive way. The prediction model can be applied to other similar problems where hybrid networks exist

Digital Food Marketing to Children and Adolescents: Problematic Practices and Policy Interventions

Examines trends in digital marketing to youth that uses "immersive" techniques, social media, behavioral profiling, location targeting and mobile marketing, and neuroscience methods. Recommends principles for regulating inappropriate advertising to youth

An Exploratory Study of COVID-19 Misinformation on Twitter

During the COVID-19 pandemic, social media has become a home ground for misinformation. To tackle this infodemic, scientific oversight, as well as a better understanding by practitioners in crisis management, is needed. We have conducted an exploratory study into the propagation, authors and content of misinformation on Twitter around the topic of COVID-19 in order to gain early insights. We have collected all tweets mentioned in the verdicts of fact-checked claims related to COVID-19 by over 92 professional fact-checking organisations between January and mid-July 2020 and share this corpus with the community. This resulted in 1 500 tweets relating to 1 274 false and 276 partially false claims, respectively. Exploratory analysis of author accounts revealed that the verified twitter handle(including Organisation/celebrity) are also involved in either creating (new tweets) or spreading (retweet) the misinformation. Additionally, we found that false claims propagate faster than partially false claims. Compare to a background corpus of COVID-19 tweets, tweets with misinformation are more often concerned with discrediting other information on social media. Authors use less tentative language and appear to be more driven by concerns of potential harm to others. Our results enable us to suggest gaps in the current scientific coverage of the topic as well as propose actions for authorities and social media users to counter misinformation.Comment: 20 pages, nine figures, four tables. Submitted for peer review, revision

The William and Flora Hewlett Foundation's Nuclear Security Initiative: Findings from a Summative Evaluation

The Nuclear Security Initiative (NSI) began as an exploratory effort in 2008 and, as with other Foundation initiatives, was intended to be a time-limited effort (though the timeframe for the Foundation's exit was not specified at the outset). The NSI was extended in 2011 and the last grants were made in 2014. Over seven years, the NSI pursued a number of strategies designed to reduce the risk of a nuclear disaster.Although security issues have never been a central element in the Hewlett Foundation's main programs, the Foundation does have a history of funding projects in the peace and security space when these issues touched on the Foundation's main focus areas. Re-entry into the nuclear security space was opportunistic; at the time of the NSI's inception, windows appeared to be opening, signaling that nearterm gains on pressing policy issues were possible. In 2007, four eminent statesmen (Kissinger, Shultz, Nunn and Perry) authored a provocative Wall Street Journal op-ed calling for "a nuclear-free world" and outlining the policy steps required to achieve it. This was the first such articulation by prominent foreign policy and national security leaders from across the political spectrum. Shortly thereafter came the election of Barack Obama who, as a Senator, had taken interest in advancing nuclear security and nonproliferation and who, when newly elected, began making these issues a first-tier national security concern of his Administration. Finally, there was increasing movement by some growing powers, such as Brazil and Turkey, to explore development of nuclear energy domestically, thereby increasing the risk of global nuclear proliferation.The evaluation that is the subject of this report revealed that the NSI set in motion new things in the field—including an increased and more intentional focus on advocacy and communications, increased coordination among funders, and increased attention to building the expertise and capacity of states outside of the P5 (United States, Russia, China, United Kingdom, France) and other established nuclear powers, as opposed to focusing exclusively on US-Russia and US-China relations. The Hewlett Foundation's re-entry into the nuclear security space was seen as bringing "excitement and energy" and "innovation.