Re-mining positive and negative association mining results

Positive and negative association mining are well-known and extensively studied data mining techniques to analyze market basket data. Efficient algorithms exist to find both types of association, separately or simultaneously. Association mining is performed by operating on the transaction data. Despite being an integral part of the transaction data, the pricing and time information has not been incorporated into market basket analysis so far, and additional attributes have been handled using quantitative association mining. In this paper, a new approach is proposed to incorporate price, time and domain related attributes into data mining by re-mining the association mining results. The underlying factors behind positive and negative relationships, as indicated by the association rules, are characterized and described through the second data mining stage re-mining. The applicability of the methodology is demonstrated by analyzing data coming from apparel retailing industry, where price markdown is an essential tool for promoting sales and generating increased revenue

Re-mining item associations: methodology and a case study in apparel retailing

Association mining is the conventional data mining technique for analyzing market basket data and it reveals the positive and negative associations between items. While being an integral part of transaction data, pricing and time information have not been integrated into market basket analysis in earlier studies. This paper proposes a new approach to mine price, time and domain related attributes through re-mining of association mining results. The underlying factors behind positive and negative relationships can be characterized and described through this second data mining stage. The applicability of the methodology is demonstrated through the analysis of data coming from a large apparel retail chain, and its algorithmic complexity is analyzed in comparison to the existing techniques

Automatic domain ontology extraction for context-sensitive opinion mining

Automated analysis of the sentiments presented in online consumer feedbacks can facilitate both organizations’ business strategy development and individual consumers’ comparison shopping. Nevertheless, existing opinion mining methods either adopt a context-free sentiment classification approach or rely on a large number of manually annotated training examples to perform context sensitive sentiment classification. Guided by the design science research methodology, we illustrate the design, development, and evaluation of a novel fuzzy domain ontology based contextsensitive opinion mining system. Our novel ontology extraction mechanism underpinned by a variant of Kullback-Leibler divergence can automatically acquire contextual sentiment knowledge across various product domains to improve the sentiment analysis processes. Evaluated based on a benchmark dataset and real consumer reviews collected from Amazon.com, our system shows remarkable performance improvement over the context-free baseline

Effective pattern discovery for text mining

Many data mining techniques have been proposed for mining useful patterns in text documents. However, how to effectively use and update discovered patterns is still an open research issue, especially in the domain of text mining. Since most existing text mining methods adopted term-based approaches, they all suffer from the problems of polysemy and synonymy. Over the years, people have often held the hypothesis that pattern (or phrase) based approaches should perform better than the term-based ones, but many experiments did not support this hypothesis. This paper presents an innovative technique, effective pattern discovery which includes the processes of pattern deploying and pattern evolving, to improve the effectiveness of using and updating discovered patterns for finding relevant and interesting information. Substantial experiments on RCV1 data collection and TREC topics demonstrate that the proposed solution achieves encouraging performance

Using association rule mining to enrich semantic concepts for video retrieval

In order to achieve true content-based information retrieval on video we should analyse and index video with high-level semantic concepts in addition to using user-generated tags and structured metadata like title, date, etc. However the range of such high-level semantic concepts, detected either manually or automatically, usually limited compared to the richness of information content in video and the potential vocabulary of available concepts for indexing. Even though there is work to improve the performance of individual concept classifiers, we should strive to make the best use of whatever partial sets of semantic concept occurrences are available to us. We describe in this paper our method for using association rule mining to automatically enrich the representation of video content through a set of semantic concepts based on concept co-occurrence patterns. We describe our experiments on the TRECVid 2005 video corpus annotated with the 449 concepts of the LSCOM ontology. The evaluation of our results shows the usefulness of our approach

Comprehensive Review of Opinion Summarization

The abundance of opinions on the web has kindled the study of opinion summarization over the last few years. People have introduced various techniques and paradigms to solving this special task. This survey attempts to systematically investigate the different techniques and approaches used in opinion summarization. We provide a multi-perspective classification of the approaches used and highlight some of the key weaknesses of these approaches. This survey also covers evaluation techniques and data sets used in studying the opinion summarization problem. Finally, we provide insights into some of the challenges that are left to be addressed as this will help set the trend for future research in this area.unpublishednot peer reviewe

Using Information Filtering in Web Data Mining Process

Web service-oriented Grid is becoming a standard for achieving loosely coupled distributed computing. Grid services could easily be specified with web-service based interfaces. In this paper we first envisage a realistic Grid market with players such as end-users, brokers and service providers participating co-operatively with an aim to meet requirements and earn profit. End-users wish to use functionality of Grid services by paying the minimum possible price or price confined within a specified budget, brokers aim to maximise profit whilst establishing a SLA (Service Level Agreement) and satisfying end-user needs and at the same time resisting the volatility of service execution time and availability. Service providers aim to develop price models based on end-user or broker demands that will maximise their profit. In this paper we focus on developing stochastic approaches to end-user workflow scheduling that provides QoS guarantees by establishing a SLA. We also develop a novel 2-stage stochastic programming technique that aims at establishing a SLA with end-users regarding satisfying their workflow QoS requirements. We develop a scheduling (workload allocation) technique based on linear programming that embeds the negotiated workflow QoS into the program and model Grid services as generalised queues. This technique is shown to outperform existing scheduling techniques that don't rely on real-time performance information

The potential of text mining in data integration and network biology for plant research : a case study on Arabidopsis

Despite the availability of various data repositories for plant research, a wealth of information currently remains hidden within the biomolecular literature. Text mining provides the necessary means to retrieve these data through automated processing of texts. However, only recently has advanced text mining methodology been implemented with sufficient computational power to process texts at a large scale. In this study, we assess the potential of large-scale text mining for plant biology research in general and for network biology in particular using a state-of-the-art text mining system applied to all PubMed abstracts and PubMed Central full texts. We present extensive evaluation of the textual data for Arabidopsis thaliana, assessing the overall accuracy of this new resource for usage in plant network analyses. Furthermore, we combine text mining information with both protein-protein and regulatory interactions from experimental databases. Clusters of tightly connected genes are delineated from the resulting network, illustrating how such an integrative approach is essential to grasp the current knowledge available for Arabidopsis and to uncover gene information through guilt by association. All large-scale data sets, as well as the manually curated textual data, are made publicly available, hereby stimulating the application of text mining data in future plant biology studies