25,176 research outputs found
Opinion mining and sentiment analysis in marketing communications: a science mapping analysis in Web of Science (1998–2018)
Opinion mining and sentiment analysis has become ubiquitous in our society, with
applications in online searching, computer vision, image understanding, artificial intelligence and
marketing communications (MarCom). Within this context, opinion mining and sentiment analysis
in marketing communications (OMSAMC) has a strong role in the development of the field by
allowing us to understand whether people are satisfied or dissatisfied with our service or product
in order to subsequently analyze the strengths and weaknesses of those consumer experiences. To
the best of our knowledge, there is no science mapping analysis covering the research about opinion
mining and sentiment analysis in the MarCom ecosystem. In this study, we perform a science
mapping analysis on the OMSAMC research, in order to provide an overview of the scientific work
during the last two decades in this interdisciplinary area and to show trends that could be the basis
for future developments in the field. This study was carried out using VOSviewer, CitNetExplorer
and InCites based on results from Web of Science (WoS). The results of this analysis show the
evolution of the field, by highlighting the most notable authors, institutions, keywords,
publications, countries, categories and journals.The research was funded by Programa Operativo FEDER Andalucía 2014‐2020, grant number “La
reputación de las organizaciones en una sociedad digital. Elaboración de una Plataforma Inteligente para la
Localización, Identificación y Clasificación de Influenciadores en los Medios Sociales Digitales (UMA18‐
FEDERJA‐148)” and The APC was funded by the same research gran
Comprehensive Review of Opinion Summarization
The abundance of opinions on the web has kindled the study of opinion summarization over the last few years. People have introduced various techniques and paradigms to solving this special task. This survey attempts to systematically investigate the different techniques and approaches used in opinion summarization. We provide a multi-perspective classification of the approaches used and highlight some of the key weaknesses of these approaches. This survey also covers evaluation techniques and data sets used in studying the opinion summarization problem. Finally, we provide insights into some of the challenges that are left to be addressed as this will help set the trend for future research in this area.unpublishednot peer reviewe
Exploring Latent Semantic Factors to Find Useful Product Reviews
Online reviews provided by consumers are a valuable asset for e-Commerce
platforms, influencing potential consumers in making purchasing decisions.
However, these reviews are of varying quality, with the useful ones buried deep
within a heap of non-informative reviews. In this work, we attempt to
automatically identify review quality in terms of its helpfulness to the end
consumers. In contrast to previous works in this domain exploiting a variety of
syntactic and community-level features, we delve deep into the semantics of
reviews as to what makes them useful, providing interpretable explanation for
the same. We identify a set of consistency and semantic factors, all from the
text, ratings, and timestamps of user-generated reviews, making our approach
generalizable across all communities and domains. We explore review semantics
in terms of several latent factors like the expertise of its author, his
judgment about the fine-grained facets of the underlying product, and his
writing style. These are cast into a Hidden Markov Model -- Latent Dirichlet
Allocation (HMM-LDA) based model to jointly infer: (i) reviewer expertise, (ii)
item facets, and (iii) review helpfulness. Large-scale experiments on five
real-world datasets from Amazon show significant improvement over
state-of-the-art baselines in predicting and ranking useful reviews
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Search engine For Twitter sentiment analysis
textThe purpose of sentiment analysis is to determine the attitude of a writer or a speaker with respect to some topic or his feeling in a document. Thanks to the rise of social media, nowadays there are numerous data generated by users. Mining and categorizing these data will not only bring profits for companies, but also benefit the nation. Sentiment analysis not only enables business decision makers to better understand customers' behaviors, but also allows customers to know how the public feel about a product before purchasing. On the other hand, the aggregation of emotions will effectively measure the public response toward an event or news. For example, the level of distress and sadness will increase significantly after terror attacks or natural disaster. In our project, we are going to build a search engine that allows users to check the sentiment of his query. Some of previous researches on classifying sentiment of messages on micro-blogging services like Twitter have tried to solve this problem but they have ignored neutral tweets, which will result in problematic results (12). Our sentiment analysis will also be based on tweets collected from twitter, since twitter can offer sufficient and real-time corpora for analysis. We will preprocess each tweet in the training set and label it as positive, negative or neutral. As we use words in the tweet as the feature for our model, different features will be used. We will show that accuracy achieved by different machine learning algorithms (Naïve Bayes, Maximum Entropy) can be improved with a feature vector obtained by using bigrams (5). In our practice, we find that Naive Bayes has better performance than Maximum Entropy.Statistic
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