Impact of website navigation on user experience

Project Work presented as the partial requirement for obtaining a Master's degree in Data Driven Marketing, specialization in Digital Marketing and AnalyticsThe online interactions between consumers and brands determined the need for companies to have a solid infrastructure to support their users. Furthermore, it is crucial to have a good web navigation system to guarantee that consumers can find, access, and use the information that is displayed within it. But, for customers to be able to navigate successfully, companies must consider the website interface as well. The happy marriage of website architecture and interface creates a cohesive user experience. The present study aims to investigate the effect that website navigation on an e-commerce website. Specifically, in how it can impact Key Performance Indicators such as Conversion Rate, Product Wall View Rate, and Percentage to Product Details Page. The company's subject of study is Company X, specifically Company X’s website. Furthermore, we developed a new main navigation and left-hand navigation design with the aim of improving the User Interface and Experience. We also were able to improve the consumers capacity to accomplish tasks more effectively. eThe model conducted a mixed method approach

Smart Brokering for Household Items

Households will normally feel very annoyed when they want to buy a product but the budget is limited. Thus, a wise consumer will carry out product price survey before purchasing so that he or she is able to buy the desired product within the required budget. This project proposes the development of a Smart Brokering System for product price survey activity so that to ease consumers in their daily routine in selecting the household products. In this project, a price comparison system for household products will be developed to display all possible product prices from several grocery stores based on the budget preferences set by the consumers. In particular, the proposed system will be developed by using a full-text search library, which the data is already been populated in the database to implement the data retrieval process. This system is written in C# and ASP .Net. Apart from that, system testing is carried out by the author to test the algorithm so that the functions are working smoothly and perfectly. Acceptance tests has been done by the potential consumers to make sure the end product meet the users’ requirement. As a result, the expected outcome of this research is to improve the easiness of shopping and the efficiency of price surveying activity by the consumer

Shopping for cultural products on the Internet

The present study examined the structural interrelationships among consumer characteristics, shopping attitude, and shopping intention based on Fishbein and Azjen\u27s (1975) Theory of Reasoned Action (TRA). Study objectives were: (1) to identify characteristics of consumers who shop for cultural products on the Internet, (2) to propose theoretical models explaining consumers\u27 shopping for cultural products on the Internet, and (3) to empirically test the proposed models using a random sample of subjects who shop for cultural products on the Internet.;Findings from the present study indicated that consumer characteristics, the product, and the Website were all important factors to predict consumers\u27 intention to shop for cultural products on the Internet. Individuals with certain characteristics of Cultural Creatives (Ray & Anderson, 2000) appear to be an important target market for selling cultural products on the Internet. While both product quality and Website attributes were important factors influencing a positive attitude toward shopping for cultural products on the Internet, only consumers\u27 positive beliefs about the Website significantly influenced their intention to shop on the Internet. Specifically, merchandising, such as keeping products in stock and offering competitive prices, appeared to be a critical factor in determining customers\u27 shopping intention. This study also revealed that consumers\u27 utilitarian shopping value appears to be more dominant than hedonic shopping value when they shop for cultural products on the Internet. For consumers with utilitarian shopping value, all aspects of the Website, information quality, merchandising, interface, and protection were important to make their shopping trip successful. Finally, proposed models with good fit and significant paths between belief structures and intention supported the effectiveness of the extended TRA in the context of cultural product shopping on the Internet. Implications of the study and recommendations for future research were provided

Motivating change: An Interactive journey in sustainability in environmental concerns

Despite the grave environmental issues facing the world, little is being done to educate our future generation of consumers on resource consumption and waste generation. There is a need for major change in the approach to education about sustainability. In the classroom, environmental education has been presented statically through traditional teaching methods. Environmental education is evolving to include information on how a person\u27s efforts and behavior can affect global change. However, changes in education are not happening as rapidly as the deterioration of the environment. The sustainability of the environment requires action and reaction, therefore it requires a more interactive approach to education. Can education through interactivity result in major changes? Can the inclusion of computer graphics as an alternative approach to education promote and motivate change in a person\u27s behavior in relation to the environment? This thesis is an exploration of the role Computer Graphics can play in environmental education. It is divided into two main components, Design Center and Action Toolkit. Through interactive engagement of the user this thesis offers experiential learning that successfully communicates the issue of sustainability of the environment, creating the opportunity to develop a lasting change in their daily behavior

顧客行動を促進するシステム開発のための要素分析

早大学位記番号:新7901早稲田大

Accessibility of Tourism Websites: Attitudes and Behaviors

While developed countries continue to shape an industry that has somehow become an integral part of the society, it only seems fair that the industry should provide equal access for every member of the society, recouping members of the market that is excluded without notice. The basic tier of service in the web interface is to provide information, before any booking systems and online purchasing (Siegel, 1997). In the travel industry, this basic tier is achieved in many different travel businesses, but consistently in destination marketing websites that solely promotes a tourism destination through delivering information about the specific location. Palmer & McCole (2000) claimed that information technology has created a portal whereby potential consumer can browse through the web interface to view what the destination offers and develop a picture that would contribute to imagining a supposed travel experience. This study will examine the behavior of a website user in assessing the accessibility of Destination Management Organization (DMO) websites. This also acts to suggest the level of complexity that DMO’s may solve by recognizing primary errors and consumer attitude in providing equal access

Proposal of a web site engagement scale and research model. Analysis of the influence of intra web site comparative behaviour

A Web site engagement scale is suggested that serves as the basis of a two part-model. The first part studies the influence of the online comparative behaviour of consumers on Web site engagement using data obtained from respondents that selected a holiday package on an online travel agency capable of remotely tracing and recording their intra-Web page and intra-Web site behaviour. The second part of the model studies the influence of Web site engagement on consequences highly relevant for online marketers. The results confirm that the Web site engagement construct has five dimensions: positive affect, focused attention, challenge, curiosity and involvement. Likewise antecedents and consequences of Web site engagement are confirmed. The model is estimated with partial least squares path modelling (PLSPM).En esta investigación se propone una escala de “enganche con sitios Web” que sirve de base para un modelo con dos partes. En la primera parte se estudia la influencia del comportamiento comparativo online de consumidores utilizando datos obtenidos a partir de encuestados que escogieron un paquete vacacional en una agencia de viajes online capaz de registrar remotamente el comportamiento intra-página Web e intra-sitio Web. En la segunda parte del modelo se estudia la influencia del constructo enganche con sitios Web sobre consecuencias de relevancia para online marketers. Los resultados confirman que el constructo enganche con sitios Web tiene cinco dimensiones: afecto positivo, atención centrada, curiosidad, implicación y reto. Asimismo se confirman antecedentes y consecuencias de este constructo. La metodología de estimación se basa sobre modelización estructural con partial least squares path modelling (PLSPM)

Evaluating cost taxonomies for information systems management

The consideration of costs, benefits and risks underpin many Information System (IS) evaluation decisions. Yet, vendors and project-champions alike tend to identify and focus much of their effort on the benefits achievable from the adoption of new technology, as it is often not in the interest of key stakeholders to spend too much time considering the wider cost and risk implications of enterprise-wide technology adoptions. In identifying a void in the literature, the authors of the paper present a critical analysis of IS-cost taxonomies. In doing so, the authors establish that such cost taxonomies tend to be esoteric and difficult to operationalize, as they lack specifics in detail. Therefore, in developing a deeper understanding of IS-related costs, the authors position the need to identify, control and reduce IS-related costs within the information systems evaluation domain, through culminating and then synthesizing the literature into a frame of reference that supports the evaluation of information systems through a deeper understanding of IS-cost taxonomies. The paper then concludes by emphasizing that the total costs associated with IS-adoption can only be determined after having considered the multi-faceted dimensions of information system investments