Privacy-preserving social media data publishing for personalized ranking-based recommendation

Personalized recommendation is crucial to help users find pertinent information. It often relies on a large collection of user data, in particular users' online activity (e.g., tagging/rating/checking-in) on social media, to mine user preference. However, releasing such user activity data makes users vulnerable to inference attacks, as private data (e.g., gender) can often be inferred from the users' activity data. In this paper, we proposed PrivRank, a customizable and continuous privacy-preserving social media data publishing framework protecting users against inference attacks while enabling personalized ranking-based recommendations. Its key idea is to continuously obfuscate user activity data such that the privacy leakage of user- specified private data is minimized under a given data distortion budget, which bounds the ranking loss incurred from the data obfuscation process in order to preserve the utility of the data for enabling recommendations. An empirical evaluation on both synthetic and real-world datasets shows that our framework can efficiently provide effective and continuous protection of user-specified private data, while still preserving the utility of the obfuscated data for personalized ranking-based recommendation. Compared to state-of-the-art approaches, PrivRank achieves both a better privacy protection and a higher utility in all the ranking-based recommendation use cases we tested

User's Privacy in Recommendation Systems Applying Online Social Network Data, A Survey and Taxonomy

Recommender systems have become an integral part of many social networks and extract knowledge from a user's personal and sensitive data both explicitly, with the user's knowledge, and implicitly. This trend has created major privacy concerns as users are mostly unaware of what data and how much data is being used and how securely it is used. In this context, several works have been done to address privacy concerns for usage in online social network data and by recommender systems. This paper surveys the main privacy concerns, measurements and privacy-preserving techniques used in large-scale online social networks and recommender systems. It is based on historical works on security, privacy-preserving, statistical modeling, and datasets to provide an overview of the technical difficulties and problems associated with privacy preserving in online social networks.Comment: 26 pages, IET book chapter on big data recommender system

Privacy-Aware Recommendation with Private-Attribute Protection using Adversarial Learning

Recommendation is one of the critical applications that helps users find information relevant to their interests. However, a malicious attacker can infer users' private information via recommendations. Prior work obfuscates user-item data before sharing it with recommendation system. This approach does not explicitly address the quality of recommendation while performing data obfuscation. Moreover, it cannot protect users against private-attribute inference attacks based on recommendations. This work is the first attempt to build a Recommendation with Attribute Protection (RAP) model which simultaneously recommends relevant items and counters private-attribute inference attacks. The key idea of our approach is to formulate this problem as an adversarial learning problem with two main components: the private attribute inference attacker, and the Bayesian personalized recommender. The attacker seeks to infer users' private-attribute information according to their items list and recommendations. The recommender aims to extract users' interests while employing the attacker to regularize the recommendation process. Experiments show that the proposed model both preserves the quality of recommendation service and protects users against private-attribute inference attacks.Comment: The Thirteenth ACM International Conference on Web Search and Data Mining (WSDM 2020

Interpretable Machine Learning for Privacy-Preserving Pervasive Systems

Our everyday interactions with pervasive systems generate traces that capture various aspects of human behavior and enable machine learning algorithms to extract latent information about users. In this paper, we propose a machine learning interpretability framework that enables users to understand how these generated traces violate their privacy

Beyond Personalization: Research Directions in Multistakeholder Recommendation

Recommender systems are personalized information access applications; they are ubiquitous in today's online environment, and effective at finding items that meet user needs and tastes. As the reach of recommender systems has extended, it has become apparent that the single-minded focus on the user common to academic research has obscured other important aspects of recommendation outcomes. Properties such as fairness, balance, profitability, and reciprocity are not captured by typical metrics for recommender system evaluation. The concept of multistakeholder recommendation has emerged as a unifying framework for describing and understanding recommendation settings where the end user is not the sole focus. This article describes the origins of multistakeholder recommendation, and the landscape of system designs. It provides illustrative examples of current research, as well as outlining open questions and research directions for the field.Comment: 64 page

Privacy Intelligence: A Survey on Image Sharing on Online Social Networks

Image sharing on online social networks (OSNs) has become an indispensable part of daily social activities, but it has also led to an increased risk of privacy invasion. The recent image leaks from popular OSN services and the abuse of personal photos using advanced algorithms (e.g. DeepFake) have prompted the public to rethink individual privacy needs when sharing images on OSNs. However, OSN image sharing itself is relatively complicated, and systems currently in place to manage privacy in practice are labor-intensive yet fail to provide personalized, accurate and flexible privacy protection. As a result, an more intelligent environment for privacy-friendly OSN image sharing is in demand. To fill the gap, we contribute a systematic survey of 'privacy intelligence' solutions that target modern privacy issues related to OSN image sharing. Specifically, we present a high-level analysis framework based on the entire lifecycle of OSN image sharing to address the various privacy issues and solutions facing this interdisciplinary field. The framework is divided into three main stages: local management, online management and social experience. At each stage, we identify typical sharing-related user behaviors, the privacy issues generated by those behaviors, and review representative intelligent solutions. The resulting analysis describes an intelligent privacy-enhancing chain for closed-loop privacy management. We also discuss the challenges and future directions existing at each stage, as well as in publicly available datasets.Comment: 32 pages, 9 figures. Under revie

User Modeling and User Profiling: A Comprehensive Survey

The integration of artificial intelligence (AI) into daily life, particularly through information retrieval and recommender systems, has necessitated advanced user modeling and profiling techniques to deliver personalized experiences. These techniques aim to construct accurate user representations based on the rich amounts of data generated through interactions with these systems. This paper presents a comprehensive survey of the current state, evolution, and future directions of user modeling and profiling research. We provide a historical overview, tracing the development from early stereotype models to the latest deep learning techniques, and propose a novel taxonomy that encompasses all active topics in this research area, including recent trends. Our survey highlights the paradigm shifts towards more sophisticated user profiling methods, emphasizing implicit data collection, multi-behavior modeling, and the integration of graph data structures. We also address the critical need for privacy-preserving techniques and the push towards explainability and fairness in user modeling approaches. By examining the definitions of core terminology, we aim to clarify ambiguities and foster a clearer understanding of the field by proposing two novel encyclopedic definitions of the main terms. Furthermore, we explore the application of user modeling in various domains, such as fake news detection, cybersecurity, and personalized education. This survey serves as a comprehensive resource for researchers and practitioners, offering insights into the evolution of user modeling and profiling and guiding the development of more personalized, ethical, and effective AI systems.Comment: 71 page