45 research outputs found

    Systematic Approaches for Telemedicine and Data Coordination for COVID-19 in Baja California, Mexico

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    Conference proceedings info: ICICT 2023: 2023 The 6th International Conference on Information and Computer Technologies Raleigh, HI, United States, March 24-26, 2023 Pages 529-542We provide a model for systematic implementation of telemedicine within a large evaluation center for COVID-19 in the area of Baja California, Mexico. Our model is based on human-centric design factors and cross disciplinary collaborations for scalable data-driven enablement of smartphone, cellular, and video Teleconsul-tation technologies to link hospitals, clinics, and emergency medical services for point-of-care assessments of COVID testing, and for subsequent treatment and quar-antine decisions. A multidisciplinary team was rapidly created, in cooperation with different institutions, including: the Autonomous University of Baja California, the Ministry of Health, the Command, Communication and Computer Control Center of the Ministry of the State of Baja California (C4), Colleges of Medicine, and the College of Psychologists. Our objective is to provide information to the public and to evaluate COVID-19 in real time and to track, regional, municipal, and state-wide data in real time that informs supply chains and resource allocation with the anticipation of a surge in COVID-19 cases. RESUMEN Proporcionamos un modelo para la implementación sistemática de la telemedicina dentro de un gran centro de evaluación de COVID-19 en el área de Baja California, México. Nuestro modelo se basa en factores de diseño centrados en el ser humano y colaboraciones interdisciplinarias para la habilitación escalable basada en datos de tecnologías de teleconsulta de teléfonos inteligentes, celulares y video para vincular hospitales, clínicas y servicios médicos de emergencia para evaluaciones de COVID en el punto de atención. pruebas, y para el tratamiento posterior y decisiones de cuarentena. Rápidamente se creó un equipo multidisciplinario, en cooperación con diferentes instituciones, entre ellas: la Universidad Autónoma de Baja California, la Secretaría de Salud, el Centro de Comando, Comunicaciones y Control Informático. de la Secretaría del Estado de Baja California (C4), Facultades de Medicina y Colegio de Psicólogos. Nuestro objetivo es proporcionar información al público y evaluar COVID-19 en tiempo real y rastrear datos regionales, municipales y estatales en tiempo real que informan las cadenas de suministro y la asignación de recursos con la anticipación de un aumento de COVID-19. 19 casos.ICICT 2023: 2023 The 6th International Conference on Information and Computer Technologieshttps://doi.org/10.1007/978-981-99-3236-

    Introduction to Development Engineering

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    This open access textbook introduces the emerging field of Development Engineering and its constituent theories, methods, and applications. It is both a teaching text for students and a resource for researchers and practitioners engaged in the design and scaling of technologies for low-resource communities. The scope is broad, ranging from the development of mobile applications for low-literacy users to hardware and software solutions for providing electricity and water in remote settings. It is also highly interdisciplinary, drawing on methods and theory from the social sciences as well as engineering and the natural sciences. The opening section reviews the history of “technology-for-development” research, and presents a framework that formalizes this body of work and begins its transformation into an academic discipline. It identifies common challenges in development and explains the book’s iterative approach of “innovation, implementation, evaluation, adaptation.” Each of the next six thematic sections focuses on a different sector: energy and environment; market performance; education and labor; water, sanitation and health; digital governance; and connectivity. These thematic sections contain case studies from landmark research that directly integrates engineering innovation with technically rigorous methods from the social sciences. Each case study describes the design, evaluation, and/or scaling of a technology in the field and follows a single form, with common elements and discussion questions, to create continuity and pedagogical consistency. Together, they highlight successful solutions to development challenges, while also analyzing the rarely discussed failures. The book concludes by reiterating the core principles of development engineering illustrated in the case studies, highlighting common challenges that engineers and scientists will face in designing technology interventions that sustainably accelerate economic development. Development Engineering provides, for the first time, a coherent intellectual framework for attacking the challenges of poverty and global climate change through the design of better technologies. It offers the rigorous discipline needed to channel the energy of a new generation of scientists and engineers toward advancing social justice and improved living conditions in low-resource communities around the world

    Dropout Prediction: A Systematic Literature Review

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    Dropout predicting is challenging analysis process which requires appropriate approaches to address the dropout. Existing approaches are applied in different areas such as education, telecommunications, retail, social networks, and banking services. The goal is to identify customers in the risk of dropout to support retention strategies. This research developed a systematic literature review to evaluate the development of existing studies to predict dropout using machine learning, following the guidelines recommended by Kitchenham and Peterson. The systematic review followed three phases planning, conducting, and reporting. The selection of the most relevant articles was based on the use of Active Systematic Review tool using artificial intelligence algorithms. The criteria identified 28 articles and several research lines where identified. Dropout is a transversal problem for several sectors of economic activity, where it can be taken countermeasures before it happens if detected early

    Essentials of Business Analytics

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    Customer Relationship Management : Concept, Strategy, and Tools -3/E

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    Customer relationship management (CRM) as a strategy and as a technology has gone through an amazing evolutionary journey. After the initial technological approaches, this process has matured considerably – both from a conceptual and from an applications point of view. Of course this evolution continues, especially in the light of the digital transformation. Today, CRM refers to a strategy, a set of tactics, and a technology that has become indispensable in the modern economy. Based on both authors’ rich academic and managerial experience, this book gives a unified treatment of the strategic and tactical aspects of customer relationship management as we know it today. It stresses developing an understanding of economic customer value as the guiding concept for marketing decisions. The goal of this book is to be a comprehensive and up-to-date learning companion for advanced undergraduate students, master students, and executives who want a detailed and conceptually sound insight into the field of CRM

    How to improve customer retention and lifetime value on subscription-based models: In company project with "The Bam and Boo" toothbrush

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    The present In-Company project aims to study how subscription-based business models can improve their retention and customers lifetime value. This project was made in collaboration with ‘The Bam and Boo’ Toothbrush, a Portuguese brand bamboo toothbrushes subscription service that is in the market since June 2017 and currently accounts with more than 22.000 active subscribers. To achieve these project results we have used quantitative data from the company database reports, and qualitative data collected on a focus group session with a group of participants that resembles the brand’s target. From this data we were able to trigger some critical stages of retention and consumption patterns, and valuable insights regarding consumers behaviors and purchase profiles. Some of the critical questions that needed to be answered were related to – understand the moment of customers churns, which are the motives that led customers to make this action, and how is the company able to improve its customers lifetime and value. We present solutions on areas such as Communication, Customer Relationship Management, Product, and Organizational Strategy, in order to improve the company retention rates and overall results. For that the company should consider delivering a more personalized service and content to its customers, run a stronger email marketing strategy, rethink its portfolio, and share the company values and mission with its community.O presente projeto-empresa visa estudar de que forma conseguimos melhorar a retenção e o valor dos clientes em modelos de subscrição. Este projeto foi realizado em colaboração com a empresa 'The Bam and Boo', um serviço de subscrição de escovas de dentes de bambu. A marca portuguesa está no mercado desde Junho, 2017 e atualmente conta com mais de 22.000 subscritores ativos. De forma a alcançar os resultados propostos neste projeto recorremos a dados quantitativos, obtidos através da base de dados de clientes da empresa, e dados qualitativos, recolhidos de uma sessão com um grupo focal no qual os participantes representavam o target da marca. Assim, foi-nos possível detetar pontos críticos em relação aos padrões e comportamento dos consumidores, e os seus perfis de compra. As questões principais que pretendemos responder neste projeto são – compreender o momento em que os clientes desistem das suas subscrições, por que motivos o fazem e de que forma a marca pode aumentar o valor e a retenção dos seus clientes. Apresentamos soluções em áreas como – comunicação, gestão e relacionamento com os clientes, produto e estratégia da organização; com o fim de melhorar as taxas de retenção e os resultados da empresa como um todo. Para isso, a empresa deve reconsiderar algumas das suas políticas e oferecer um serviço mais personalizado e diversificado aos seus clientes, montar uma estratégia de email marketing mais forte, reconsiderar o seu portfólio de produtos, e a forma de partilha dos seus valores e missão com a sua comunidade

    A framework for determining the adoption of new services in the South African mobile telecommunications market

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    Abstract in English, Afrikaans and ZuluThe aim of this study was to determine the key factors which explain the adoption of mobile data services in South Africa and incorporate them into an explanatory framework that can be used to indicate whether a new mobile data service that is introduced into the South African Mobile Market will be successful. Additionally, it shows that the current usage of mobile data services in South Africa supports the framework. The research used a design based on a mixed methods methodology. The research was conducted using a literature survey and two research phases. The literature survey was an extensive review of communication technology adoption frameworks and all the possible factors of adoption. This literature survey was also used to develop the discussion document which was used as the guidelines for the Phase 1 interviews. The interviews were with experts in the telecommunications market in South Africa and were used to determine the key drivers of adoption and possible moderating factors of mobile data services. From those interviews a preliminary model was proposed. Phase 2 was a market survey which tested the framework and moderating factors in different metropolitan areas as well as examined the current usage of mobile data services. The statistical analysis used in determining the framework incorporated Descriptive Statistics, Factor Analysis, using Principal Axis Factoring, and Structural Equation Modelling. The framework, which was based on the Technology Acceptance Model, introduced two new constructs. The first new construct was the Mobile Service Providers Marketing Tactics and the second was Social Pressure and Aspirational Value. The two constructs combined can be used to explain why mobile service providers with low cost strategies are not successful. Demographic factors such as Age were found to influence the adoption as well as Socio-economic factors such as Income. Personal factors such as Technical Knowledge, Ability and Skills and Attitude towards Technology were also found to influence adoption. Geographical location was found to be the most important moderating factor. The current mobile data usage supported the framework. The results of data usage highlighted the fact that nearly 50% of the study’s participants spent over 4 hours per day interacting with their mobile devices and that the participants from Gauteng spent more than 2½ times on mobile services than those in the other metropolitan municipalities of Cape Town and eThekwiniDie doel van hierdie studie was om die sleutelfaktore te bepaal wat die aanneming van selfoondatadienste in Suid-Afrika verklaar, en hulle te verenig in ʼn raamwerk waarmee aangetoon kan word of ʼn nuwe selfoondatadiens die Suid-Afrikaanse selfoondatamark suksesvol sal betree. Afgesien hiervan dui hierdie studie aan dat die huidige gebruik van selfoondatadienste in Suid-Afrika die geldigheid van die voorgestelde raamwerk bevestig. ʼn Mengsel van metodes is in die navorsing toegepas. Die navorsing het uit ʼn literatuuroorsig en twee navorsingsfases bestaan. Die literatuuroorsig het ʼn deurtastende oorsig van die raamwerke vir die aanneming van kommunikasietegnologie en alle moontlike faktore daarvoor behels. Uit die literatuuroorsig is die besprekingsdokument saamgestel wat as riglyn gedien het vir die onderhoude in fase 1 van die navorsing. Onderhoude is met kundiges uit die Suid-Afrikaanse telekommunikasiebedryf gevoer om die belangrikste dryfvere vir aanneming en moontlike remfaktore ten opsigte van selfoondatadienste te bepaal. ʼn Voorlopige model is op grond van die onderhoude aangebied. Fase 2 het ʼn markopname behels waarin die raamwerk en remfaktore in verskeie metropolitaanse gebiede getoets en die huidige gebruik van selfoondatadienste ondersoek is. Die statistiese analise waarop die raamwerk berus, het bestaan uit beskrywende statistiek, faktorontleding met behulp van hoofasfaktorering, en struktuurvergelykingsmodellering. Twee nuwe konstrukte het uit die raamwerk wat op die tegnologieaanvaardingsmodel gegrond was, gespruit. Die eerste was selfoondiensverskaffers se bemarkingstrategieë en die tweede sosiale druk en aspirerende waarde. Saam verklaar die twee konstrukte waarom selfoondiensverskaffers wat laekostestrategieë volg, misluk. Daar is bevind dat demografiese faktore soos ouderdom, en sosiaal-ekonomiese faktore soos inkomste, aanneming beïnvloed. Volgens die bevindings word aanneming eweneens bepaal deur persoonlike faktore soos tegniese kennis, vermoë en vaardighede asook houding jeens tegnologie. Daar is bevind dat geografiese ligging die belangrikste remfaktor is. Die huidige selfoondatagebruik bevestig die geldigheid van die raamwerk. Die uitslag van datagebruik benadruk die feit dat byna 50% van die deelnemers aan die studie langer as vier uur per dag met hulle selfone doenig is, en dat deelnemers in Gauteng twee en half keer meer as deelnemers in die metropolitaanse munisipaliteite van Kaapstad en eThekwini aan selfoondienste bestee.Inhloso yalolu cwaningo bekuwukuthola izinto ezibalulekile ezichaza ukwamukelwa kwezinsiza zamadatha amaselula eNingizimu Afrika nokuzifaka ohlakeni oluchazayo olungasetshenziswa ukukhombisa ukuthi ngabe insiza entsha yedatha ethulwe emakethe yamaselula eNingizimu Afrika izophumelela. Ngaphezu kwalokho, kukhombisa ukuthi ukusetshenziswa kwamanje kwezinsiza zedatha yamaselula eNingizimu Afrika kuyalusekela uhlaka. Ucwaningo lusebenzise umklamu osuselwe ezindleleni zokwenza ezixubile. Ucwaningo lwenziwe kusetshenziswa ucwaningo lwezincwadi kanye nezigaba ezimbili zocwaningo. Ucwaningo lwezincwadi belungukubuyekezwa okubanzi kokwamukela kwenzinhlaka zobuchwepheshe kwezokuxhumana kanye nazo zonke izici ezingenzeka ukuthi zamukelwe. Lolu cwaningo lwezincwadi lusetshenzisiwe futhi ukuthuthukisa umqulu wezingxoxo osetshenziswe njengezinkombandlela zokuxoxisana nabantu besigaba 1. Izingxoxo ebezinazo bezingochwepheshe emakethe yezokuxhumana eNingizimu Afrika futhi zasetshenziselwa ukuthola izidingongqangi zokwamukelwa kanye nezici zokulingisanisa kwezinsiza zamadatha amaselula. Kulezo zingxoxo, kuphakanyiswe isifaniselo sokuqala. Isigaba 2 bekungukucwaningo lwezimakethe oluhlola uhlaka kanye nezici zokulinganisa ezindaweni ezahlukahlukene zedolobha kanye nokuhlola ukusetshenziswa kwamanje kwezinsiza zedatha yamaselula. Ukuhlaziywa kwezibalo okusetshenzisiwe ekunqumeni uhlaka lufake izibalo ezichazayo, ukuhlaziya izakhi, kusetshenziswa izisekelo eziyinhloko zokuphamba, kanye nesifaniselo sokulinganisa esihlelekile. Uhlaka, olwalususelwa kusifaniselo sokwamukela ubuchwepheshe, lwethule izakhiwo ezimbili ezintsha. Isakhiwo esisha sokuqala kwakungamacebo wokukhangisa wabahlinzeki bezinsiza zamaselula futhi owesibili kwakuyingcindezi yomphakathi nenani lesifiso. Lezi zakhiwo zombili ezihlanganisiwe zingasetshenziswa ukuchaza ukuthi kungani abahlinzeki bezinsizakalo zamaselula abanamasu ezindleko eziphansi bengaphumeleli. Izici ezithinta abantu ezinjengobudala zitholakele ukuthonya ukwamukelwa kanye nezici zezomnotho nezenhlalo ezifana nomholo. Izici ezithinta umuntu ngqo ezifana nolwazi lwezobuchwepheshe, ukwazi ukwenza kanye namakhono, nesimo sengqondo maqondana nezobuchwepheshe zatholakala zithonya ukwamukelwa. Indawo yendawo yatholakala njengesici sokulinganisa esibaluleke kakhulu. Ukusetshenziswa kwedatha yeselula yamanje kusekele uhlaka. Imiphumela yokusetshenziswa kwedatha igcizelele iqiniso lokuthi bacishe babe ngama-50% ababambe iqhaza kulolu cwaningo bachithe isikhathi esingaphezu kwamahora amane ngosuku bexhumana nemishini yabo yamaselula nokuthi ababambiqhaza abavela eGauteng bachithe izikhathi ezingaphezu kwezingu-2½ kuzinsiza zamaselula kunalabo bakwamanye amadolobha amakhulu aseKapa naseThekwini.Business ManagementD.B.L

    Effects of Customer Experience Management on customer churn in the Telco industry in Kenya

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    A Thesis submitted in partial fulfillment of the requirements for the award of the Degree of Masters of Business Administration at Strathmore University Business SchoolThe primary objective of the study was to examine the effects of customer experience management on customer churn in the Telco Industry in Kenya. The specific objectives were: to determine the effect of social environment on mitigation of customer churn in the Telco Industry, to examine the effects of service interface on mitigation of customer churn in the Telco Industry, to ascertain the effect of retail environment on mitigation of customer churn in the Telco Industry and to determine the effect of price on mitigation of customer churn in the Telco Industry. The study adopted a survey based descriptive design. The study sample size was 195 staff from the Telco Company’s selected using stratified random sampling. Data was analyzed using descriptive and inferential statistics correlation analysis and multiple regression analysis. The results were presented using percentages, graphs and tabulations. The study found that social environment had significant positive relationship with mitigation of customer churn in the Telco Industry; service interface had significant positive relationship with mitigation of customer churn in the Telco Industry; retail atmosphere had significant positive relationship with mitigation of customer churn in the Telco Industry and price had significant negative relationship with mitigation of customer churn in the Telco Industry. The study recommends management of Telco industries to have in place diffusion process that exploits social influences affecting customer churn; management of the Telco industries should improve the quality of their customer interface and this includes customization, interaction, convenience and character, and this will contribute significantly in improving loyalty. The study also recommends the management of the Telco companies to improve the atmosphere of their companies by improving the design of their offices ensuring that it’s appealing to its customers. The study also recommends the management of the companies to develop plans that are price friendly to its customers; they can also have regular promotions that will motivate their costumers to stick to their brand

    Shortest Route at Dynamic Location with Node Combination-Dijkstra Algorithm

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    Abstract— Online transportation has become a basic requirement of the general public in support of all activities to go to work, school or vacation to the sights. Public transportation services compete to provide the best service so that consumers feel comfortable using the services offered, so that all activities are noticed, one of them is the search for the shortest route in picking the buyer or delivering to the destination. Node Combination method can minimize memory usage and this methode is more optimal when compared to A* and Ant Colony in the shortest route search like Dijkstra algorithm, but can’t store the history node that has been passed. Therefore, using node combination algorithm is very good in searching the shortest distance is not the shortest route. This paper is structured to modify the node combination algorithm to solve the problem of finding the shortest route at the dynamic location obtained from the transport fleet by displaying the nodes that have the shortest distance and will be implemented in the geographic information system in the form of map to facilitate the use of the system. Keywords— Shortest Path, Algorithm Dijkstra, Node Combination, Dynamic Location (key words

    A study of EU data protection regulation and appropriate security for digital services and platforms

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    A law often has more than one purpose, more than one intention, and more than one interpretation. A meticulously formulated and context agnostic law text will still, when faced with a field propelled by intense innovation, eventually become obsolete. The European Data Protection Directive is a good example of such legislation. It may be argued that the technological modifications brought on by the EU General Data Protection Regulation (GDPR) are nominal in comparison to the previous Directive, but from a business perspective the changes are significant and important. The Directive’s lack of direct economic incentive for companies to protect personal data has changed with the Regulation, as companies may now have to pay severe fines for violating the legislation. The objective of the thesis is to establish the notion of trust as a key design goal for information systems handling personal data. This includes interpreting the EU legislation on data protection and using the interpretation as a foundation for further investigation. This interpretation is connected to the areas of analytics, security, and privacy concerns for intelligent service development. Finally, the centralised platform business model and its challenges is examined, and three main resolution themes for regulating platform privacy are proposed. The aims of the proposed resolutions are to create a more trustful relationship between providers and data subjects, while also improving the conditions for competition and thus providing data subjects with service alternatives. The thesis contributes new insights into the evolving privacy practices in the digital society at an important time of transition from the service driven business models to the platform business models. Firstly, privacy-related regulation and state of the art analytics development are examined to understand their implications for intelligent services that are based on automated processing and profiling. The ability to choose between providers of intelligent services is identified as the core challenge. Secondly, the thesis examines what is meant by appropriate security for systems that handle personal data, something the GDPR requires that organisations use without however specifying what can be considered appropriate. We propose a method for active network security in web software that is developed through the use of analytics for detection and by inserting data generators into a software installation. The active network security method is proposed as a framework for achieving compliance with the GDPR requirements for services and platforms to use appropriate security. Thirdly, the platform business model is considered from the privacy point of view and the implication of “processing silos” for intelligent services. The centralised platform model is considered problematic from both the data subject and from the competition standpoint. A resolution is offered for enabling user-initiated open data flow to counter the centralised “processing silos”, and thereby to facilitate the introduction of decentralised platforms. The thesis provides an interdisciplinary analysis considering the legal study (lex lata) and additionally the resolution (lex ferenda) is defined through argumentativist legal dogmatics and (de lege ferenda) of how the legal framework ought to be adapted to fit the described environment. User-friendly Legal Science is applied as a theory framework to provide a holistic approach to answering the research questions. The User-friendly Legal Science theory has its roots in design science and offers a way towards achieving interdisciplinary research in the fields of information systems and legal science
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