21,102 research outputs found
Conversion Prediction Using Multi-task Conditional Attention Networks to Support the Creation of Effective Ad Creative
Accurately predicting conversions in advertisements is generally a
challenging task, because such conversions do not occur frequently. In this
paper, we propose a new framework to support creating high-performing ad
creatives, including the accurate prediction of ad creative text conversions
before delivering to the consumer. The proposed framework includes three key
ideas: multi-task learning, conditional attention, and attention highlighting.
Multi-task learning is an idea for improving the prediction accuracy of
conversion, which predicts clicks and conversions simultaneously, to solve the
difficulty of data imbalance. Furthermore, conditional attention focuses
attention of each ad creative with the consideration of its genre and target
gender, thus improving conversion prediction accuracy. Attention highlighting
visualizes important words and/or phrases based on conditional attention. We
evaluated the proposed framework with actual delivery history data (14,000
creatives displayed more than a certain number of times from Gunosy Inc.), and
confirmed that these ideas improve the prediction performance of conversions,
and visualize noteworthy words according to the creatives' attributes.Comment: 9 pages, 6 figures. Accepted at The 25th ACM SIGKDD Conference on
Knowledge Discovery and Data Mining (KDD 2019) as an applied data science
pape
The Bursty Dynamics of the Twitter Information Network
In online social media systems users are not only posting, consuming, and
resharing content, but also creating new and destroying existing connections in
the underlying social network. While each of these two types of dynamics has
individually been studied in the past, much less is known about the connection
between the two. How does user information posting and seeking behavior
interact with the evolution of the underlying social network structure?
Here, we study ways in which network structure reacts to users posting and
sharing content. We examine the complete dynamics of the Twitter information
network, where users post and reshare information while they also create and
destroy connections. We find that the dynamics of network structure can be
characterized by steady rates of change, interrupted by sudden bursts.
Information diffusion in the form of cascades of post re-sharing often creates
such sudden bursts of new connections, which significantly change users' local
network structure. These bursts transform users' networks of followers to
become structurally more cohesive as well as more homogenous in terms of
follower interests. We also explore the effect of the information content on
the dynamics of the network and find evidence that the appearance of new topics
and real-world events can lead to significant changes in edge creations and
deletions. Lastly, we develop a model that quantifies the dynamics of the
network and the occurrence of these bursts as a function of the information
spreading through the network. The model can successfully predict which
information diffusion events will lead to bursts in network dynamics
A novel Big Data analytics and intelligent technique to predict driver's intent
Modern age offers a great potential for automatically predicting the driver's intent through the increasing miniaturization of computing technologies, rapid advancements in communication technologies and continuous connectivity of heterogeneous smart objects. Inside the cabin and engine of modern cars, dedicated computer systems need to possess the ability to exploit the wealth of information generated by heterogeneous data sources with different contextual and conceptual representations. Processing and utilizing this diverse and voluminous data, involves many challenges concerning the design of the computational technique used to perform this task. In this paper, we investigate the various data sources available in the car and the surrounding environment, which can be utilized as inputs in order to predict driver's intent and behavior. As part of investigating these potential data sources, we conducted experiments on e-calendars for a large number of employees, and have reviewed a number of available geo referencing systems. Through the results of a statistical analysis and by computing location recognition accuracy results, we explored in detail the potential utilization of calendar location data to detect the driver's intentions. In order to exploit the numerous diverse data inputs available in modern vehicles, we investigate the suitability of different Computational Intelligence (CI) techniques, and propose a novel fuzzy computational modelling methodology. Finally, we outline the impact of applying advanced CI and Big Data analytics techniques in modern vehicles on the driver and society in general, and discuss ethical and legal issues arising from the deployment of intelligent self-learning cars
Weakly-Supervised Neural Text Classification
Deep neural networks are gaining increasing popularity for the classic text
classification task, due to their strong expressive power and less requirement
for feature engineering. Despite such attractiveness, neural text
classification models suffer from the lack of training data in many real-world
applications. Although many semi-supervised and weakly-supervised text
classification models exist, they cannot be easily applied to deep neural
models and meanwhile support limited supervision types. In this paper, we
propose a weakly-supervised method that addresses the lack of training data in
neural text classification. Our method consists of two modules: (1) a
pseudo-document generator that leverages seed information to generate
pseudo-labeled documents for model pre-training, and (2) a self-training module
that bootstraps on real unlabeled data for model refinement. Our method has the
flexibility to handle different types of weak supervision and can be easily
integrated into existing deep neural models for text classification. We have
performed extensive experiments on three real-world datasets from different
domains. The results demonstrate that our proposed method achieves inspiring
performance without requiring excessive training data and outperforms baseline
methods significantly.Comment: CIKM 2018 Full Pape
Transforming Graph Representations for Statistical Relational Learning
Relational data representations have become an increasingly important topic
due to the recent proliferation of network datasets (e.g., social, biological,
information networks) and a corresponding increase in the application of
statistical relational learning (SRL) algorithms to these domains. In this
article, we examine a range of representation issues for graph-based relational
data. Since the choice of relational data representation for the nodes, links,
and features can dramatically affect the capabilities of SRL algorithms, we
survey approaches and opportunities for relational representation
transformation designed to improve the performance of these algorithms. This
leads us to introduce an intuitive taxonomy for data representation
transformations in relational domains that incorporates link transformation and
node transformation as symmetric representation tasks. In particular, the
transformation tasks for both nodes and links include (i) predicting their
existence, (ii) predicting their label or type, (iii) estimating their weight
or importance, and (iv) systematically constructing their relevant features. We
motivate our taxonomy through detailed examples and use it to survey and
compare competing approaches for each of these tasks. We also discuss general
conditions for transforming links, nodes, and features. Finally, we highlight
challenges that remain to be addressed
How to Create an Innovation Accelerator
Too many policy failures are fundamentally failures of knowledge. This has
become particularly apparent during the recent financial and economic crisis,
which is questioning the validity of mainstream scholarly paradigms. We propose
to pursue a multi-disciplinary approach and to establish new institutional
settings which remove or reduce obstacles impeding efficient knowledge
creation. We provided suggestions on (i) how to modernize and improve the
academic publication system, and (ii) how to support scientific coordination,
communication, and co-creation in large-scale multi-disciplinary projects. Both
constitute important elements of what we envision to be a novel ICT
infrastructure called "Innovation Accelerator" or "Knowledge Accelerator".Comment: 32 pages, Visioneer White Paper, see http://www.visioneer.ethz.c
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