19 research outputs found

    Civil Society at the Negotiation Table, Legitimacy Beliefs and Durable Peace

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    It is argued that including civil society at the negotiation table can increase the perceived legitimacy of peace treaties. As a result, it can contribute to the consolidation of peace. In this paper, the author presents the findings from a controlled experiment in order to test the impact of inclusive peace negotiations on the perceived legitimacy of peace treaties. Contrary to the expectations of the scholars working on the inclusiveness and the consolidation of peace hypothesis, the results show that the treatment group in the experiment does not perceive inclusive peace agreements to be more legitimate

    Beyond public acceptance of energy infrastructure:How citizens make sense and form reactions by enacting networks of entities in infrastructure development

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    AbstractThis article adds to the growing insight into public acceptance by presenting a novel approach to how citizens make sense of new energy infrastructure. We claim that to understand public acceptance, we need to go beyond the current thinking of citizens framed as passive respondents to proposed projects, and instead view infrastructure projects as enacted by citizens in their local settings. We propose a combination of sensemaking theory and actorโ€“network theory that allows insight into how citizens enact entities from experiences and surroundings in order to create meaning and form a reaction to new infrastructure projects. Empirically, we analyze how four citizens make sense of an electricity cable project through a conversation process with a representative from the infrastructure developer. Interestingly, the formal participation process and the materiality of the cable play minor roles in citizens' sensemaking process. We conclude that insight into the way citizens are making sense of energy infrastructure processes can improve and help to overcome shortcomings in the current thinking about public acceptance and public participation

    (Re)Design to Mitigate Political Polarization : Reflecting Habermas' ideal communication space in the United States of America and Finland

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    Social Media platforms are increasingly being used for political activities and communication, and research suggests that social media design and use is contributing to the polarization of the public sphere. This study draws on Habermas' ideals concerning deliberative democracy to explore if novel interface designs that diversify information sources through content recommendation, can decrease polarization. Through a design-probe interview approach and insights generated from 19 political and citizen experts in Finland and the United States, we found that our deliberative design can lead to depolarization, while creating additional complexity through which users question content and information. We discuss the need to move beyond naive content recommendation, and user interface level changes, in order to work towards a depolarized public sphere.Peer reviewe

    Making cross-cutting exposure more deliberative: The moderating role of the equality rule in online discussions on a gender issue

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    Contrary to the normative emphasis on the rule of equality in the deliberation literature, little has been known about empirical consequences of the rule of equality, especially when applied in online discussions where political disagreement is prevalent. Given that hostile gender-related discussions have been noticeably increasing in South Korea, we investigated whether applying deliberative rules, especially cross-cutting exposure and equality, can improve gender-issue discussion quality and foster mutual understanding and healthy political engagement. For this purpose, we designed an online experiment involving moderated deliberations on the abolition of the national abortion ban via KakaoTalk, the most popular messenger platform in South Korea. The deliberative qualities of online discussions in terms of rationality and civility were assessed in a more objective and unobtrusive way: a content analysis of actual conversation transcripts. Participatory intention for gender issue-related activities and civic attitudes were also measured. Results indicate the equality rule can help to promote normatively desirable outcomes in discussions with disagreeing others while the positive effects of cross-cutting exposure were found limited. When combined with the rule of equality, hearing the other side meaningfully enhanced the deliberative qualities and participatory intentions of discussants

    Procedural Justice in Online Deliberation: Theoretical Explanations and Empirical Findings

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    This article reviews extant conceptualizations of procedural justice and reports the results of an empirical study testing the effects of fair deliberation. From a communicative action perspective, we argue that Habermasโ€™s conceptions of speech conditions and validity conditions can be used to evaluate the discursive and substantive dimensions of procedural justice in deliberation. That is, fair deliberation is built on the fulfillment of discourse norms and the communicativeness of dialogic interactions. The communicative measures are compatible with extant procedural justice measures and provide a communication-centered ground for evaluating deliberative outcomes related to procedural justice. The case study involves public discussion of the Singaporean governmentโ€™s population policies on an online deliberative platform. The results show that when procedural justice is presented in the realization of both speech conditions and validity conditions, it fosters participantsโ€™ beliefs in the rightfulness of deliberative policymaking. Additionally, speech conditions play a more important role than validity conditions in predicting citizensโ€™ specific policy support after online deliberation. The findings illustrate one instance of how communicative norms are prioritized in different deliberative settings and what deliberative benefits a fair procedure can achieve. The results shed light on the theorization of procedural justice and advance the extant knowledge of evaluating procedural justice in deliberation

    Effects of Knowledge and Reflection in Intrapersonal Deliberation

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    Deliberation is not a black box. In this paper, we look at intrapersonal deliberation, a process different from interpersonal deliberation. In particular, we examine two variables, i.e. knowledge access and reflection, looking at their effects on attitudes, attitude certainty, and willingness to express opinions. A between-subjects 2ร—2 factorial experimental study (N = 83) shows that both knowledge access and reflection could serve as 'double-edged swords' in deliberation. Knowledge access changed attitudes towards a milder position while reduced willingness to express opinions in public. Meanwhile, reflection increased perceived attitude correctness, which might have a mixed implication for deliberation. Further theoretical and practical implications are discussed

    ๊ณต์ •์„ฑ ์ธ์‹์˜ ์กฐ์ ˆํšจ๊ณผ๋ฅผ ์ค‘์‹ฌ์œผ๋กœ

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    ํ•™์œ„๋…ผ๋ฌธ (์„์‚ฌ) -- ์„œ์šธ๋Œ€ํ•™๊ต ๋Œ€ํ•™์› : ํ–‰์ •๋Œ€ํ•™์› ํ–‰์ •ํ•™๊ณผ(ํ–‰์ •ํ•™์ „๊ณต), 2021. 2. ์ตœํƒœํ˜„.This study concerns preference determinants in a deliberative setting, in which persuasive variables allow individuals to change an initial stance about public affairs, as perception of procedural fairness moderates those effects towards distinct preferences. Many efforts have been made to include all opinions on certain issues in a public policy process. A traditional public opinion poll is generally thought to be incapable of measuring genuine beliefs, attitudes, and preferences, as the poll is an aggregation of immediate reactions. In addition, some argue that citizens cannot deal with public affairs due to their ignorance over social affairs and politics. Deliberative polling, given all affected principles, is regarded as an ideal alternative to the above-mentioned issues: it can promote public viewpoints by engaging in a reciprocal interaction. In this sense, deliberative polling can manage disagreements and legitimate the outcome: this must be carefully considered, regarding whose preferences may change as a result of deliberation. On the assumption that most preference changes emerge from persuasive communication, this study made use of four basic elements of persuasion with dependent variables: source, recipient, message, and context. The operational definition of dependent variables is defined as follows: source indicates who delivers the influential message; recipient indicates participantsโ€™ consideration about the poll and sourcebook reading; message refers to participantsโ€™ evaluation of the framed messages; context refers to the mode of participation. Participantsโ€™ perception of procedural fairness is seen as moderating the variables: if perceived as fair, the outcome will be accepted as legitimate. Since this study predicts a binary outcome, whether participants change their preferences or not, binary logistic regression is used to describe data and explain the relationship between two or more explanatory variables: it proceeds in a hierarchical manner to investigate if perceived procedural fairness moderates the relationship between persuasion elements and probabilities of participant preference changes. The results of this study are as follows: the primary finding is that participants' consideration about the poll is the most influential predictor of preference changes. If they are asked about the poll, contextual comprehension is necessary to give any answers. That is, participantsโ€™ consideration may lead to a diminished possibility of changed preferences. The study also found that, in some cases, perceived procedural fairness can moderate the relationship between independent and dependent variables. Interaction with participantsโ€™ views of perceived fairness, both considerations about the poll and favorable evaluations of pro argumentation diminish the chance of preferences changes. According to the results above, this study suggests that once participants move to contextual conceptualization of the subject, there are strong possibilities that individuals will either be favorably or unfavorably predisposed: these predispositions reveal their own preferences. In addition, perceived procedural fairness arises from an individualโ€™s subjective evaluation about the process. Their subjective perceptions are most important as an influential element in determining the quality of deliberation, independent of persuasive setting. There are some limitations in this study. Since quantitative research methods are used to analyze numerical data, it is difficult to explore respondentsโ€™ beliefs. In some respects, an operational definition is insufficient to contain these features.๋ณธ ์—ฐ๊ตฌ๋Š” ๊ณต๋ก ์กฐ์‚ฌ๋ฅผ ์ •์ฑ…์˜ ์ •๋‹น์„ฑ์„ ์„ค๋“ํ•˜๋Š” ๊ณผ์ •์ด๋ผ ๊ฐ€์ •ํ•˜๊ณ , ์ด์— ์˜ํ–ฅ์„ ๋ฏธ์น˜๋Š” ์š”์ธ์„ ์ œ์ฃผํŠน๋ณ„์ž์น˜๋„์—์„œ ์‹ค์‹œํ•œ โ€˜๋…น์ง€๊ตญ์ œ๋ณ‘์› ๊ณต๋ก ํ™”๋ฅผ ์œ„ํ•œ ๋„๋ฏผ์ฐธ์—ฌํ˜• ์กฐ์‚ฌโ€™ ์‚ฌ๋ก€๋ฅผ ๋ฐ”ํƒ•์œผ๋กœ ํ™•์ธํ•˜๊ณ ์ž ํ•˜์˜€๋‹ค. ๊ณต๋ก ์กฐ์‚ฌ๋Š” ์ˆ™์˜๋ฅผ ์ „์ œํ•œ๋‹ค๋Š” ์ ์—์„œ ์ผ๋ฐ˜ ์—ฌ๋ก ์กฐ์‚ฌ์™€ ์ฐจ์ด๊ฐ€ ์žˆ๊ณ , ์ด๋ฅผ ํ†ตํ•ด ๊ณต์ต์  ๊ด€์ ์— ๋ฐ”ํƒ•์„ ๋‘” ๋‹ค์ˆ˜๊ฐ€ ์ˆ˜์šฉํ•  ์ˆ˜ ์žˆ๋Š” ๊ฒฐ๋ก ์„ ๋„์ถœํ•  ์ˆ˜ ์žˆ๋‹ค๊ณ  ์—ฌ๊ฒจ์ง„๋‹ค. ๋”ฐ๋ผ์„œ ์ˆ™์˜๋ฅผ ์ฐฌยท๋ฐ˜ ์–‘์ธก์—์„œ ์ž์‹ ์ด ๋‹ค๋ฅธ ์ •์ฑ…๊ณผ ๋น„๊ตํ•ด ์šฐ์œ„๊ฐ€ ์žˆ์Œ์„ ์„ค๋“ํ•˜๋Š” ๊ณผ์ •์œผ๋กœ ๋ณด๊ณ , ์ด๋Š” ์ฐธ์—ฌ์ž๊ฐ€ ๊ณต๋ก ์กฐ์‚ฌ๊ฐ€ ๊ณต์ •ํ•˜๊ฒŒ ์šด์˜๋œ๋‹ค๊ณ  ํ‰๊ฐ€ํ•˜๋Š”์ง€์— ์˜ํ•ด ์˜ํ–ฅ์„ ๋ฐ›์„ ๊ฒƒ์ด๋ผ ๊ฐ€์ •ํ•˜์˜€๋‹ค. ์ด๋ฅผ ์œ„ํ•ด ๋…๋ฆฝ๋ณ€์ˆ˜๋กœ ์ •๋ณด์›(๊ฐ€์žฅ ๋„์›€์ด ๋œ ์ž๋ฃŒ)๊ณผ ์ด๋ฅผ ์ „๋‹ฌ๋ฐ›๋Š” ๋Œ€์ƒ(๊ณต๋ก ์กฐ์‚ฌ ์ธ์ง€ ์—ฌ๋ถ€, ์ž๋ฃŒ์ง‘ ํ•™์Šต ์ •๋„), ํ™”์ž์˜ ์˜๋„๊ฐ€ ๋‹ด๊ธด ๋ฉ”์‹œ์ง€(์ž๋ฃŒ์ง‘ ๋‚œ์ด๋„ ํ‰๊ฐ€), ๊ทธ๋ฆฌ๊ณ  ์˜์‚ฌ์†Œํ†ต์ด ๋ฐœ์ƒํ•˜๋Š” ์ƒํ™ฉ(๋ถ„์ž„ํ† ์˜ ์ฐธ์—ฌ ํƒœ๋„)์„ ์„ค์ •ํ•˜๊ณ  ์ด์™€ ๊ด€๋ จํ•œ ์„ค๋ฌธ ๋ฌธํ•ญ์„ ์กฐ์ž‘์  ์ •์˜ํ•˜์—ฌ ํ™œ์šฉํ•˜์˜€๋‹ค. ์ข…์†๋ณ€์ˆ˜๋Š” ๊ณต๋ก ์กฐ์‚ฌ ์ฐธ์—ฌ์ž๊ฐ€ ์ œ์‹œ๋œ ์ •์ฑ… ๋Œ€์•ˆ์— ๋Œ€ํ•œ ์ž์‹ ์˜ ์„ ํ˜ธ๋ฅผ ๋ณ€๊ฒฝํ•˜์˜€๋Š”์ง€๊ณ , ๋…๋ฆฝ๋ณ€์ˆ˜์™€ ์ข…์†๋ณ€์ˆ˜ ๊ฐ„ ์˜ํ–ฅ ๊ด€๊ณ„์— ์˜ํ–ฅ์„ ๋ฏธ์น˜๋Š” ์š”์ธ์ธ ์กฐ์ ˆ๋ณ€์ˆ˜๋ฅผ ์„ค์ •ํ•˜์—ฌ ๋ถ„์„์— ์ถ”๊ฐ€ํ•˜์˜€๋‹ค. ๋ถ„์„๋ฐฉ๋ฒ•์œผ๋กœ๋Š” ์ข…์†๋ณ€์ˆ˜๊ฐ€ ๋‘ ๊ฐœ์˜ ๋ฒ”์ฃผ๋ฅผ ๊ฐ€์ง€๋Š” ์ดํ•ญ๋ณ€์ˆ˜์ด๋ฏ€๋กœ ์ดํ•ญ ๋กœ์ง€์Šคํ‹ฑ ํšŒ๊ท€๋ถ„์„ ๋ฐฉ๋ฒ•์ด ์‚ฌ์šฉ๋˜์—ˆ๊ณ , ์กฐ์ ˆํšจ๊ณผ ๊ฒ€์ฆ์„ ์œ„ํ•ด ๋…๋ฆฝ๋ณ€์ˆ˜, ์กฐ์ ˆ๋ณ€์ˆ˜ ๊ทธ๋ฆฌ๊ณ  ๋…๋ฆฝ๋ณ€์ˆ˜์™€ ์กฐ์ ˆ๋ณ€์ˆ˜์˜ ์ƒํ˜ธ์ž‘์šฉํ•ญ์„ ์ฐจ๋ก€๋กœ ํˆฌ์ž…ํ•˜์—ฌ ๋ถ„์„์— ํฌํ•จํ•˜์˜€๋‹ค. ๋ถ„์„ ๊ฒฐ๊ณผ, ์ฐธ์—ฌ์ž์˜ ์„ ํ˜ธ๋ณ€๊ฒฝ์— ๋Œ€ํ•ด์„œ๋Š” ๊ณต๋ก ์กฐ์‚ฌ์— ๋Œ€ํ•ด ์•Œ๊ณ  ์žˆ๋‹ค๊ณ  ์‘๋‹ตํ–ˆ๋Š”์ง€๋งŒ ํ†ต๊ณ„์ ์œผ๋กœ ์œ ์˜ํ•จ์„ ํ™•์ธํ•  ์ˆ˜ ์žˆ์—ˆ๋‹ค. ํŠนํžˆ ๊ณต๋ก ์กฐ์‚ฌ๊ฐ€ ์ˆ™์˜๋ฅผ ๋ฐ”ํƒ•์œผ๋กœ ์ฐธ์—ฌ์ž์˜ ์„ ํ˜ธ๋ณ€๊ฒฝ์„ ์œ ๋„ํ•  ๊ฒƒ์ด๋ผ๋Š” ์˜ˆ์ƒ๊ณผ ๋‹ฌ๋ฆฌ ์‹ค์ œ ์‚ฌ๋ก€๋ฅผ ๋ฐ”ํƒ•์œผ๋กœ ํ™•์ธํ•œ ๊ฒฐ๊ณผ์—์„œ๋Š” ์ž๋ฃŒ์ง‘ ํ•™์Šต ์ •๋„, ๋ถ„์ž„ํ† ์˜ ์ฐธ์—ฌ ํƒœ๋„, ์˜๊ฒฌ ๊ฒฐ์ •์— ๋„์›€์ด ๋œ ์ž๋ฃŒ๊ฐ€ ์–ด๋–ค ๊ฒƒ์ธ์ง€ ๊ทธ๋ฆฌ๊ณ  ์–ด๋Š ์ชฝ ์ž๋ฃŒ์ง‘์ด ์ดํ•ดํ•˜๊ธฐ ์‰ฝ๋‹ค๊ณ  ํ‰๊ฐ€ํ•˜๋Š”์ง€๋Š” ํ†ต๊ณ„์ ์œผ๋กœ ์œ ์˜ํ•œ ๊ฒฐ๊ณผ๋ฅผ ํ™•์ธํ•  ์ˆ˜ ์—†์—ˆ๋‹ค. ๋˜ํ•œ, ์ฐธ์—ฌ์ž๊ฐ€ ๊ณต๋ก ํ™” ๊ณผ์ •์„ ๊ณต์ •ํ•˜๋‹ค๊ณ  ํ‰๊ฐ€ํ•˜๋Š”์ง€๋Š” ์„ ํ˜ธ๋ณ€๊ฒฝ์— ์˜ํ–ฅ์„ ๋ฏธ์น˜๊ณ , ๊ณต๋ก ์กฐ์‚ฌ์— ๋Œ€ํ•ด ์•Œ๊ณ  ์žˆ๋‹ค๊ณ  ์‘๋‹ตํ–ˆ๋Š”์ง€, ๊ฐœ์„ค ํ—ˆ๊ฐ€ ์ธก ์ž๋ฃŒ์ง‘์ด ์–ด๋Š ์ •๋„๋กœ ์ดํ•ดํ•˜๊ธฐ ์‰ฝ๊ฒŒ ์„ค๋ช…๋˜์—ˆ๋‹ค๊ณ  ํ‰๊ฐ€ํ–ˆ๋Š”์ง€ ๋‘ ๋…๋ฆฝ๋ณ€์ˆ˜๊ฐ€ ์ฐธ์—ฌ์ž์˜ ์„ ํ˜ธ๋ณ€๊ฒฝ์— ๋ฏธ์น˜๋Š” ์˜ํ–ฅ์„ ์กฐ์ ˆํ•˜๋Š” ๊ฒƒ์œผ๋กœ ๋‚˜ํƒ€๋‚ฌ๋‹ค. ์ผ๋ฐ˜์ ์œผ๋กœ ๊ณต๋ก ์กฐ์‚ฌ๋ฅผ ํ†ตํ•ด ์–ด๋– ํ•œ ๋ฐฉ์‹์œผ๋กœ๋“  ์„ ํ˜ธ์˜ ๋ณ€ํ™”๊ฐ€ ์žˆ์„ ๊ฒƒ์„ ๊ธฐ๋Œ€ํ•˜๊ณ  ์ด๋ฅผ ์œ„ํ•ด์„œ๋Š” ๋ฌด์—‡๋ณด๋‹ค ์ง„์ •ํ•œ ์ˆ™์˜๊ฐ€ ์ด๋ฃจ์–ด์ ธ์•ผ ํ•œ๋‹ค. ๊ทธ๋Ÿฌ๋‚˜ ๋ถ„์„ ๊ฒฐ๊ณผ ์„ค๋“์  ์˜์‚ฌ์†Œํ†ต๊ณผ ๊ด€๋ จํ•ด ์„ค์ •ํ•œ ๋ณ€์ˆ˜๊ฐ€ ์œ ์˜ํ•จ์„ ํ™•์ธํ•˜์ง€ ๋ชปํ•œ ๊ฒƒ์€ ๊ณต๋ก ์กฐ์‚ฌ๊ฐ€ ์ˆ™์˜๋ฅผ ํ†ตํ•ด ์ฐธ์—ฌ์ž์˜ ์ž๊ธฐ์ค‘์‹ฌ์ ์ธ ์ธก๋ฉด์„ ๊ทน๋ณตํ•  ์ˆ˜ ์žˆ๋‹ค๋Š” ๊ณต๋ก ์กฐ์‚ฌ์˜ ๊ฐ€์ •์— ์ œ์•ฝ์ด ์žˆ์„ ์ˆ˜ ์žˆ์Œ์„ ์‹œ์‚ฌํ•œ๋‹ค. ํŠนํžˆ, ์ •์ฑ…์— ๋Œ€ํ•ด ํ‘œํ˜„ํ•˜๋Š” ๊ฐœ์ธ์˜ ์„ ํ˜ธ๋Š” ์ž์‹ ์˜ ์ƒํ™ฉ์— ๊ทผ๊ฑฐํ•˜๋ฏ€๋กœ ์ •์ฑ… ๋Œ€์•ˆ์„ ์œ„ํ•œ ํˆฌํ‘œ์—์„œ๋Š” ๊ฐœ์ธ์—๊ฒŒ ์ฃผ์–ด์ง€๋Š” ๋ณด์ˆ˜์˜ ๊ด€์ ์—์„œ ์ ‘๊ทผํ•˜๊ฒŒ ๋œ๋‹ค. ๋”ฐ๋ผ์„œ ์ฐธ์—ฌ์ž๊ฐ€ ์ƒํ˜ธ์ž‘์šฉ ๊ณผ์ •์—์„œ ์ž์‹ ์˜ ์ •๋ณด๋ฅผ ๊ณต์œ ํ•˜๊ณ  ํƒ€์ธ์˜ ์ •๋ณด๋ฅผ ๋ฐ›์•„๋“ค์ผ ์ˆ˜ ์žˆ์–ด์•ผ ์ˆ™์˜๊ฐ€ ๊ฐ€๋Šฅํ•ด์ง€์ง€๋งŒ, ์ด๋ฅผ ์œ„ํ•ด์„œ๋Š” ํƒ€์ธ์ด ์ž์‹ ๊ณผ ๊ฐ™์€ ๊ฐ€์น˜๋ฅผ ๊ฐ€์ง€๊ณ  ์žˆ๋‹ค๊ณ  ๋ฏฟ์–ด์•ผ ํ•œ๋‹ค. ์กฐ์ ˆํšจ๊ณผ๋„ ๊ฐ™์€ ๋งฅ๋ฝ์—์„œ ํ•ด์„ํ•  ์ˆ˜ ์žˆ๋‹ค. ๊ณต๋ก ์กฐ์‚ฌ ๊ณผ์ •์ด ๊ณต์ •ํ•˜๊ฒŒ ์šด์˜๋˜์—ˆ๋Š”์ง€๋Š” ์ ˆ์ฐจ์ ์ธ ์ธก๋ฉด์—์„œ ๋ชจ๋“  ์ฐธ์—ฌ์ž๊ฐ€ ๋™๋“ฑํ•˜๊ฒŒ ๋Œ€์šฐ๋ฐ›์•˜๋Š”์ง€์— ๋Œ€ํ•œ ๊ฒƒ์œผ๋กœ, ๊ณต๋ก ์กฐ์‚ฌ ๊ณผ์ •์„ ๊ณต์ •ํ•˜๋‹ค๊ณ  ๋Š๋ผ๊ณ  ๊ณต๋ก ์กฐ์‚ฌ์— ๋Œ€ํ•ด ์•Œ๊ณ  ์žˆ์—ˆ๋˜ ๊ฒฝ์šฐ, ๊ทธ๋ฆฌ๊ณ  ๊ณต๋ก ์กฐ์‚ฌ ๊ณผ์ •์„ ๊ณต์ •ํ•˜๋‹ค๊ณ  ๋Š๋ผ๊ณ  ์ฐฌ์„ฑ ์ธก ์ž๋ฃŒ์ง‘์ด ์ดํ•ดํ•˜๊ธฐ ์‰ฝ๋‹ค๊ณ  ํ‰๊ฐ€ํ•œ ๊ฒฝ์šฐ๋Š” ์ž์‹ ์˜ ์˜๊ฒฌ์„ ๋ณ€๊ฒฝํ•  ๊ฐ€๋Šฅ์„ฑ์ด ์ค„์–ด๋“ค์—ˆ๋‹ค. ์ด๋Š” ๊ณต๋ก ์กฐ์‚ฌ๊ฐ€ ๊ณต์ •ํ•˜๊ฒŒ ์šด์˜๋˜์—ˆ๋‹ค๊ณ  ์ธ์‹ํ•˜๋Š”์ง€๊ฐ€ ์กฐ์‚ฌ ๊ฒฐ๊ณผ์— ์ •๋‹น์„ฑ์„ ๋ถ€์—ฌํ•œ๋‹ค๋Š” ์ธก๋ฉด์—์„œ ํ•ด์„๋  ์ˆ˜ ์žˆ๋‹ค. ์ด์ƒ์˜ ๋…ผ์˜๋Š” ๊ณต๋ก ์กฐ์‚ฌ์˜ ์ œ๋„์ ์ธ ์ธก๋ฉด๋„ ๋ฌผ๋ก  ์ค‘์š”ํ•˜์ง€๋งŒ, ์ฐธ์—ฌ์ž๊ฐ€ ์ž์‹ ์˜ ์ƒํ™ฉ์„ ์–ด๋–ป๊ฒŒ ์ธ์‹ํ•˜๊ณ  ํ–‰๋™ํ•˜๋Š”์ง€๊ฐ€ ๋” ์ค‘์š”ํ•  ์ˆ˜ ์žˆ์Œ์„ ์‹œ์‚ฌํ•œ๋‹ค. ๊ณต๋ก ์กฐ์‚ฌ๊ฐ€ ์ˆ™์˜๋ฅผ ๋ฐ”ํƒ•์œผ๋กœ ํ•œ ๊ณต์ ์ธ ๊ด€์ ์˜ ํ™•๋Œ€์™€ ์ˆ˜์šฉ์„ฑ ๋†’์€ ๊ณต๋ก  ๋„์ถœ์„ ๊ฐ•์กฐํ•˜์ง€๋งŒ, ์ˆ™์˜๋ถ€ํ„ฐ ์„ ํ˜ธ๋ณ€๊ฒฝ์— ์ด๋ฅด๋Š” ๋งŽ์€ ๊ณผ์ •์ด ์ฐธ์—ฌ์ž์˜ ์ธ์‹์— ์˜ํ–ฅ์„ ๋ฐ›๊ณ  ์ด ๊ณผ์ •์—์„œ ์ œ๋„์˜ ์˜ํ–ฅ์€ ์ œํ•œ์ ์ž„์„ ์ถ”๋ก ํ•  ์ˆ˜ ์žˆ์—ˆ๋‹ค. ๋”ฐ๋ผ์„œ ๊ณต๋ก ์กฐ์‚ฌ๊ฐ€ ์˜๋„ํ•˜๋Š” ๋ฐ”๋ฅผ ๋‹ฌ์„ฑํ•˜๊ธฐ ์œ„ํ•ด์„œ๋Š” ์ง„์ •ํ•œ ์ˆ™์˜์™€ ํ† ๋ก ์„ ํ•  ์ˆ˜ ์žˆ๊ฒŒ ํ•˜๋Š” ์กฐ๊ฑด์— ๋Œ€ํ•ด ๋” ๋งŽ์ด ๊ณ ๋ฏผํ•ด์•ผ ํ•  ํ•„์š”๊ฐ€ ์žˆ๋‹ค.์ œ 1 ์žฅ ์„œ ๋ก  1 ์ œ 1 ์ ˆ ์—ฐ๊ตฌ์˜ ๋ชฉ์  ๋ฐ ํ•„์š”์„ฑ 1 ์ œ 2 ์ ˆ ์—ฐ๊ตฌ์˜ ๊ตฌ์„ฑ 3 1. ์—ฐ๊ตฌ์˜ ๋Œ€์ƒ๊ณผ ๋ฒ”์œ„ 3 2. ์—ฐ๊ตฌ๋ฐฉ๋ฒ• 3 ์ œ 2 ์žฅ ์ด๋ก ์  ๋…ผ์˜ ๋ฐ ์„ ํ–‰์—ฐ๊ตฌ ๊ฒ€ํ†  5 ์ œ 1 ์ ˆ ๊ณต๋ก ์กฐ์‚ฌ 5 1. ๊ณต๋ก ์กฐ์‚ฌ์˜ ์ •์˜ 5 2. ๊ณต๋ก ์กฐ์‚ฌ์˜ ๊ฐ€์ • 6 3. ์„ ํ–‰์—ฐ๊ตฌ 8 ์ œ 2 ์ ˆ ์ •์ฑ…์„ ํ˜ธ 11 1. ์ •์ฑ…์„ ํ˜ธ์˜ ์ •์˜ 11 2. ์ •์ฑ…์„ ํ˜ธ์— ๋Œ€ํ•œ ๊ฐ€์ • 11 3. ์ •์ฑ…์„ ํ˜ธ์˜ ์˜ํ–ฅ ์š”์ธ 12 4. ์„ ํ–‰์—ฐ๊ตฌ 18 ์ œ 3 ์ ˆ ๊ณต๋ก ์กฐ์‚ฌ์™€ ์ •์ฑ…์„ ํ˜ธ์˜ ํ˜•์„ฑ 20 1. ๊ณต๋ก ์กฐ์‚ฌ์™€ ์ •์ฑ…์„ ํ˜ธ 20 2. ๊ณต๋ก ์กฐ์‚ฌ์™€ ์ง‘ํ•ฉ์  ์„ ํ˜ธ ๊ฒฐ์ • 21 3. ์„ ํ–‰์—ฐ๊ตฌ 22 ์ œ 3 ์žฅ ์—ฐ๊ตฌ์„ค๊ณ„ 25 ์ œ 1 ์ ˆ ์—ฐ๊ตฌ๊ฐ€์„ค ๋น› ์—ฐ๊ตฌ๋ชจํ˜• 25 1. ์—ฐ๊ตฌ์ž๋ฃŒ 25 2. ์—ฐ๊ตฌ๊ฐ€์„ค ์„ค์ • 25 3. ์—ฐ๊ตฌ์˜ ๋ถ„์„ํ‹€ 29 ์ œ 2 ์ ˆ ๋ณ€์ˆ˜์˜ ์ •์˜ ๋ฐ ์ธก์ • 30 1. ์ข…์†๋ณ€์ˆ˜ 30 2. ๋…๋ฆฝ๋ณ€์ˆ˜ 30 3. ์กฐ์ ˆ๋ณ€์ˆ˜ 32 ์ œ 4 ์žฅ ๋ถ„์„๊ฒฐ๊ณผ 35 ์ œ 1 ์ ˆ ์ฃผ์š”๋ณ€์ˆ˜์˜ ๊ธฐ์ˆ ํ†ต๊ณ„ ๋ฐ ์ƒ๊ด€๊ด€๊ณ„ 35 1. ๊ธฐ์ˆ ํ†ต๊ณ„ 35 2. ์ฃผ์š” ๋ณ€์ˆ˜์˜ ์—ฐ๊ด€์„ฑ ๋ถ„์„ 43 ์ œ 2 ์ ˆ ์ดํ•ญ ๋กœ์ง€์Šคํ‹ฑ ํšŒ๊ท€๋ถ„์„ 49 1. ๋ชจํ˜•์˜ ์ ํ•ฉ๋„ ๊ฒ€์ฆ 49 2. ํšŒ๊ท€๋ถ„์„๊ฒฐ๊ณผ 50 ์ œ 3 ์ ˆ ์—ฐ๊ตฌ๊ฐ€์„ค์˜ ๊ฒ€์ฆ 59 1. ์„ค๋“์  ์˜์‚ฌ์†Œํ†ต์— ๋Œ€ํ•œ ๊ฐ€์„ค ๊ฒ€์ฆ 59 2. ๊ณต์ •์„ฑ ์ธ์‹์— ๋Œ€ํ•œ ๊ฐ€์„ค ๊ฒ€์ฆ 61 ์ œ 5 ์žฅ ๊ฒฐ๋ก  62 ์ œ 1 ์ ˆ ์—ฐ๊ตฌ๊ฒฐ๊ณผ์˜ ์š”์•ฝ 62 ์ œ 2 ์ ˆ ์—ฐ๊ตฌ์˜ ์˜์˜ ๋ฐ ์‹œ์‚ฌ์  64 ์ œ 3 ์ ˆ ์—ฐ๊ตฌ์˜ ํ•œ๊ณ„ 66 ์ฐธ๊ณ ๋ฌธํ—Œ 68 Abstract 75Maste

    Credibility in CSR communication: concepts, methods, analyses

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    In globalized markets, norms for legitimate behavior are scattered and businesses must satisfy often conflicting demands of various stakeholders simultaneously. This is why communicating their Corporate Social Responsibilities (CSR) in a legitimate way is challenging. The present is also a high time for a debate of CSR issues and an era of public scrutiny and mistrust, catalyzed by real-time communication technologies and a 24/7 news cycle. Instances of non-credible communication, the misuse of CSR for marketing exercises, and corporate scandals with large environmental and social impact have sparked skepticism and mistrust toward CSR communication and its tools, particularly CSR reports. As a result, companies and stakeholders are trapped in the โ€œcredibility gapโ€ of CSR reporting, which is harmful for both: stakeholders cannot satisfy their information needs regarding CSR and companies can hardly convey their CSR activities in a credible manner. Even though credibility is central to CSR communication and despite the fact that communicating non-credibly has lasting negative consequences for companies, there is no consensus about the concept of credibility and barely any studies exist that tackle credibility gaps systematically. This dissertation endeavors to investigate the issue of credibility in CSR communication theoretically, methodologically, and empirically. In particular, it analyzes companiesโ€™ and stakeholdersโ€™ perspectives of the โ€œcredibility gapโ€ in CSR reporting. It explores concepts and methods to investigate how companies can communicate credibly and provides empirical evidence on the state-of-the-art of CSR reporting in Europe. To this end, it combines concepts from business ethics, management studies, political theory, and communication sciences and triangulates various methods. This dissertation is structured in four individual chapters framed by an introductory part and conclusions. The key findings can be summarized as follows. Chapter I proposes that communication is at the heart of CSR by highlighting Habermasian communicative action theory as the backbone of political CSR theory. Furthermore, it discusses how credible CSR communication leads to moral legitimacy and thus provides the conceptual foundation of this dissertation. Based on this theoretical advancement, the chapter develops a typology of CSR communication tools clustering them into deliberative and instrumental as well as published and unpublished tools. Chapter II presents quantitative content analysis as a suitable method to generate novel insights in business ethics, and especially CSR, research. Given the diametrical advantages of human- and software-based coding procedures, a concurrent mixed methods approach is proposed. To account for the need of ethical reasoning in business ethics research, the chapter suggests that quantitative content analyses be followed by an ethical interpretation of the quantitative results. Chapter III analyzes, for the first time, the โ€œcredibility gapโ€ in CSR reporting from the perspective of the company, by applying quantitative content analysis as proposed in Chapter II. To this end, the credibility of CSR reports from 11 European countries is analyzed based on a multidimensional operationalization of credibility along Habermasian theory. Parametric statistical analyses reveal that European CSR reports are credible at a mediocre level. It is the content of the reports that matter for credibility, while the impact of contextual, format, and firm-level factors is secondary. Furthermore, voluntary standardization impacts credibility positively, whereas legislation does not yet have the same positive effect. Addressing the stakeholdersโ€™ perspective, Chapter IV develops a measurement scale to test the perceptions of credibility of CSR reports. In doing so, the chapter builds on a novel conceptualization of credibility along the Habermsian validity claims. The scale development comprises nine stages including a literature review, a delphi study, and three validation studies applying exploratory and confirmatory factor analyses to arrive at the final 16-item PERCRED (perceived credibility) scale. Participants in the final study perceived CSR reports to be rather credible, regardless of whether the same reports had been found credible or non-credible in Chapter III. The PERCRED measure can help companies and researchers deepen the understanding of why CSR reports are often perceived as being non-credible tools. The findings of this dissertation demonstrate that the โ€œcredibility gapโ€ equally exists from the companiesโ€™ and the stakeholdersโ€™ perspectives. To eventually bridge it, striving for true, sincere, appropriate, and understandable communication by all parties is a viable avenue. Describing credibility as a communication quality and perception construct along the four sub-dimensions truth, sincerity, appropriateness, and understandability advances the understanding of credibility in the communication sciences. This dissertation contributes to theory development in the emerging field of CSR reporting by presenting credible CSR reports as facilitators to re- and maintain legitimacy and by systematically examining this notion from the perspective of companies and stakeholders. The thesis further advances political CSR theory as it empirically confirms the impact of voluntary standardization and stresses the role of the nation state. The findings of this dissertation also hold implications for public policy makers to level the playing field in CSR reporting in order to reach credibility consistently; companies are provided with a tool to measure credibility perceptions of their reports and to better evaluate the roots of stakeholdersโ€™ criticism and mistrust

    Volume 22, Number 1 (Spring 2015)

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