Emotional Tendency Analysis of Twitter Data Streams

The web now seems to be an alive and dynamic arena in which billions of people across the globe connect, share, publish, and engage in a broad range of everyday activities. Using social media, individuals may connect and communicate with each other at any time and from any location. More than 500 million individuals across the globe post their thoughts and opinions on the internet every day. There is a huge amount of information created from a variety of social media platforms in a variety of formats and languages throughout the globe. Individuals define emotions as powerful feelings directed toward something or someone as a result of internal or external events that have a personal meaning. Emotional recognition in text has several applications in human-computer interface and natural language processing (NLP). Emotion classification has previously been studied using bag-of words classifiers or deep learning methods on static Twitter data. For real-time textual emotion identification, the proposed model combines a mix of keyword-based and learning-based models, as well as a real-time Emotional Tendency Analysi

Analyzing the drivers of customer satisfaction via social media

Social media became a great influence force during the last decade. Active social media user population increased with the new generations. Thus, data started to accumulate in tremendous amounts. Data accumulated through social media offers an opportunity to reach valuable insights and support business decisions. The aim of this project is to understand the drivers of customer satisfaction by public sentiments on Twitter towards a financial institution. Data was extracted from the most popular microblogging platform Twitter and sentiment analysis was performed. The unstructured data was classified by their sentiments with a lexicon-based model and a machine learning based model. The outcome of this study showed machine learning based model successfully overcame the language specific problems and was able to make better predictions where lexicon-based model struggled. Further analysis was performed on the extreme daily average sentiment scores to match these days with prominent events. The results showed that the public sentiment on Twitter is driven by three main themes; complaints related to services, advertisement campaigns, and influencers’ impact.Sosyal medyanın etki alanı geçtiğimiz yıllarla birlikte giderek artmıştır. Yeni jenerasyonlarla birlikte aktif olarak sosyal medya kullanan nüfus artış göstermiştir. Bu sebeple büyük veri birikimi artmıştır. Sosyal medya üzerinden oluşan büyük veri şirketlerin iş yapış şekillerine yönelik değerli kavrayış ve karar alma mekanizmalarına destek fırsatları sunmaktadır. Bu çalışmanın amacı bir finansal kurumun müşterilerinin memnuniyet seviyelerini sosyal medyada oluşan algıyı kullanarak anlamaya çalışmaktır. Çalışma kapsamında kullanılan veri popüler mikro-blog sitesi Twitter üzerinden derlenmiştir. Yapılandırılmamış bu veri sözlük tabanlı ve makine öğrenmesi tabanlı iki model kullanılarak analiz edilmiştir. Çalışma sonucu makine öğrenmesi tabanlı modelin sözlük tabanlı modelin karşılaştığı Türkçe kaynaklı sorunlardan daha az etkilendiği ve daha başarılı tahminler üretebildiğini göstermiştir. Analizin sonraki aşamasında ortalama sonucu aşırı uçlarda çıkan günler aynı günlerde ortaya çıkan olaylar ile eşleştirilmiştir. Ortaya çıkan sonuçlara göre müşteri memnuniyeti sosyal medyada ortaya çıkan üç temel faktörden etkilenmektedir. Bunlar, şikâyet yönetimi, kampanya yönetimi ve sosyal medya fenomenlerinin etkisi olarak tanımlanmaktadır

Should I Care about Your Opinion? : Detection of Opinion Interestingness and Dynamics in Social Media

In this paper, we describe a set of reusable text processing components for extracting opinionated information from social media, rating it for interestingness, and for detecting opinion events. We have developed applications in GATE to extract named entities, terms and events and to detect opinions about them, which are then used as the starting point for opinion event detection. The opinions are then aggregated over larger sections of text, to give some overall sentiment about topics and documents, and also some degree of information about interestingness based on opinion diversity. We go beyond traditional opinion mining techniques in a number of ways: by focusing on specific opinion-target extraction related to key terms and events, by examining and dealing with a number of specific linguistic phenomena, by analysing and visualising opinion dynamics over time, and by aggregating the opinions in different ways for a more flexible view of the information contained in the documents.EU/27023

Bootstrapping an Unsupervised Approach for Classifying Agreement and Disagreement

ABSTRACT People tend to have various opinions about topics. In discussions, they can either agree or disagree with another person. The recognition of agreement and disagreement is a useful prerequisite for many applications. It could be used by political scientists to measure how controversial political issues are, or help a company to analyze how well people like their new products. In this work, we develop an approach for recognizing agreement and disagreement. However, this is a challenging task. While keyword-based approaches are only able to cover a limited set of phrases, machine learning approaches require a large amount of training data. We therefore combine advantages of both methods by using a bootstrapping approach. With our completely unsupervised technique, we achieve an accuracy of 72.85%. Besides, we investigate the limitations of a keyword based approach and a machine learning approach in addition to comparing various sets of features