Demographic analysis of Chinese gamblers’ perceptions of e-marketing mix elements adopted by online casinos

The Internet explosion has revolutionized numerous industries, making online shopping and auctions into profitable business sectors. An increasingly important market sector is the casino industry. The profile and popularity of gambling on an internet casino is evolving rapidly, with the online gambling business seeing significant growth in Europe, Asia and South America. In China, there are twice as many online gamblers as there are Internet shoppers. In this study, the Chinese gamblers’ perceptions of e-marketing mix elements offered by online casinos will be analyzed. The purpose is : i) to investigate the popular e-marketing tools supported by existing online casinos; ii) to evaluate the demographic effect on Chinese gamblers’ perceptions of e-marketing mix elements. The results can provide a market reference for investors in online casinos

Online Gambling: Today’s Possibilities and Tomorrow’s Opportunities

With the development of new information and communication technologies (ICT), above all computers and the internet, new forms of online commerce have emerged. The gambling industry began using the power of the rapidly developing virtual market by offering its services in online casinos. The phenomenon of online gambling has encouraged researchers to direct their work into various areas, including the characteristics or profile of online gamblers. In light of the data on the growth of the market for online gambling it is evident that, in the relation between the many types of traditional and online gambling, visits to traditional casinos predominate, as do predictions about the development of the internet. We therefore decided to examine the characteristics of gamblers in traditional casinos and to determine what percentage of them also gamble online, as well as to establish their profile. The aim of the research was to determine how their characteristics in respect of the development of the internet and the growth of the market have influenced the subsequent development of traditional and internet casinos. We predict that both types of gambling, each in its own way, will compete for gamblers. For traditional casinos the best solution seems to be opening their own online casinos; online casinos will have to remain abreast of the development of the internet and communication technology.online gambling, online casino, online gambling product

Understanding Chinese gamblers’ adoption of online casinos based on e-marketing mix model

This paper presents a quantitative study of online casino adoption based on the e-marketing mix model. The Internet has changed the business context of many industries. Online casino is one such rapidly growing industry. Different e-marketing approaches have been widely adopted by online casinos to attract more customers. In China, there are twice as many online gamblers as there are online shoppers. Due to the high population in China, the market potential is huge. The purpose of this study is to evaluate the impact of Chinese gamblers’ perceptions of e-marketing mix elements on their adoption of online casinos. The results can provide a reference for investors to develop more effective online casino businesses

Inside the Decentralised Casino : A Longitudinal Study of Actual Cryptocurrency Gambling Transactions

Decentralised gambling applications are a new way for people to gamble online. Decentralised gambling applications are distinguished from traditional online casinos in that players use cryptocurrency as a stake. Also, rather than being stored on a single centralised server, decentralised gambling applications are stored on a cryptocurrency's blockchain. Previous work in the player behaviour tracking literature has examined the spending profiles of gamblers on traditional online casinos. However, similar work has not taken place in the decentralised gambling domain. The profile of gamblers on decentralised gambling applications are therefore unknown. This paper explores 2,232,741 transactions from 24,234 unique addresses to three such applications operating atop the Ethereum cryptocurrency network over 583 days. We present spending profiles across these applications, providing the first detailed summary of spending behaviours in this technologically advanced domain. We find that the typical player spends approximately $110 equivalent across a median of 6 bets in a single day, although heavily involved bettors spend approximately$100,000 equivalent over a median of 644 bets across 35 days. Our findings suggest that the average decentralised gambling application player spends less than in other online casinos overall, but that the most heavily involved players in this new domain spend substantially more. This study also demonstrates the use of these applications as a research platform, specifically for large scale longitudinal in-vivo data analysis

Performance Measurement in Internet Gaming Industry – Implementing An Effective Balanced Scorecard at An Online Casino

Performance Measurement Systems (PMS) are widely known and used in business practice. In business administration, esp. Controlling, PMS is a steady component in research and education. Over time, a lot of different versions have been developed in order to take the specific requirements of companies and sectors into account. They range from conventional PMS to highly complex, hierarchy-related Controlling Systems. The common goal of all these versions is to improve the planning and management of organizations and processes. According to the literature, the PMS is a standard management tool in many industries all over the world and could be transferred to almost any kind of product or service. In this article, we will investigate how PMS can help to improve the competitiveness of online casinos. So far, there are no articles or case studies published on this specific field of interest. The topic itself is very new and innovative even though the first online casinos have existed for more than ten years. Based on the case study of an online casino, we will show how an effective PMS could be implemented by using the classical Balanced Scorecard (BSC) in order to resolve management planning issues. The authors will demonstrate how this concept can be a “blueprint” for other e-business sectors while also considering the specific challenges, e.g. rapid (technological) development and fierce competition. Keywords: performance measurement, balanced scorecard, e-business, online casinos, Internet Gaming DOI: 10.7176/EJBM/11-18-13 Publication date:June 30th 201

Online Casino Advertising: Testing the Limits of Commercial Speech

<span style="font-family: TimesNewRoman;"><font face="TimesNewRoman"><p align="left">The advent of the Internet has revolutionized the daily lives of everyone by giving increased access to information and consumer transactions, while also adding change and further complexity to the law. Gambling has adapted to the arrival of the Internet with online sports books</p></font></span><p align="left"><span style="font-family: TimesNewRoman; font-size: xx-small;"><span style="font-family: TimesNewRoman; font-size: xx-small;">2 </span></span><span style="font-family: TimesNewRoman;">and online casino gambling,</span><span style="font-family: TimesNewRoman; font-size: xx-small;"><span style="font-family: TimesNewRoman; font-size: xx-small;">3 </span></span><span style="font-family: TimesNewRoman;">both developing a presence on the Internet. These new online casinos have begun to advertise both on the Internet and through more traditional broadcasting, like radio and television.</span><span style="font-family: TimesNewRoman; font-size: xx-small;"><span style="font-family: TimesNewRoman; font-size: xx-small;">4 </span></span><span style="font-family: TimesNewRoman;">As a result, the Department of Justice has begun to crack down on online casino advertisers, primarily by threatening prosecution against advertisers through the Wire Act (18 U.S.C. &sect; 1084).</span></p

A Virtual Pandora\u27s Box: What Cyberspace Gambling Prohibition Means to Terrestrial Casino Operators

Recently, there has been increased pressure on the U.S. Congress to act against Internet gambling. While it may be tempting for terrestrial casinos to watch idly as the federal government moves to eliminate a potential competitor, those in the business of gaming must be leery of any federal efforts to halt gambling online. In the final analysis, the same arguments to restrict consumer choice in cyberspace can be easily used against gambling in real casinos-a compelling reason for terrestrial gaming operators to forcefully oppose any federal restrictions on Americans\u27 rights to gamble

Crime and gambling: a brief overview of gambling fraud on the Internet.

Although there is an association between crime and gambling there is relatively little information and research on the topic. One area that appears to have become more prevalent over the last five years is that of fraudulent gambling activities on the Internet. This paper briefly outlines how many frauds and scams have moved into technological media such as the Internet and overviews a number of these including: (i) lottery scams, (ii) fake gambling site scams, (iii) betting software scams, (iv) gambling ‘bonus’ scams, (v) ‘twofer’ scams, and (vi) prize scams. It is concluded that gambling fraud on the Internet is a growth area because many gamblers themselves want to get a huge reward from a small outlay (just as the fraudsters do). As long as there are people who are prepared to risk money on chance events, there will be those out there who will want to fraudulently take their money from them. Given the complete lack of empirical data on these fraudulent practices, there is a need for research to be initiated in this newly emerging area of criminological concern

A Winning Hand: A Proposal for an International Regulatory Schema with Respect to the Growing Online Gambling Dilemma in the United States

While a multitude of Internet enterprises folded in the 1990s, online gambling websites not only have held strong, but appear to be ready to increase the stakes. No business relating to the Internet currently generates more revenue than online gambling, and that trend does not look like it will change soon. While many Americans desire to participate in this form of cyber-gambling, the current legality of their ability to do so remains vague. For the most part, an American\u27s ability to gamble currently resides under the purview of state law and a hodgepodge of antiquated federal wire acts. The nature of the Internet, however, mandates that any scheme, regulatory or prohibitory, be constructed in the international arena. For various reasons, there have been efforts by members of Congress to create strong prohibitory legislation specifically targeting Internet gambling. The Author analyzes not only whether a domestic prohibition schema is the best model to implement, but also whether such a model could even be truly effective. The Author further shows that an international regulatory model can provide a legitimate method of control while allowing individual countries to maintain discretion over the form of online gambling they allow to their citizens. At the same time, this international regulatory schema would still provide a valid international enforcement net against offenders. Under this regulatory schema, problem gamblers can be protected while still preserving the opportunity for other patrons to get lucky and hit it big