PENGARUH KUALITAS DAN KEMASAN BAWANG MERAH GORENG TERHADAP MINAT BELI KONSUMEN

ABSTRACT Fried shallots are a commonly used product of processing shallots because the process is cheaper, easier, has added value and is profitable. Supported by the potential of Probolinggo City as one of the red onion centers in East Java, this product is also an effort to overcome material and non-material losses. Consumer buying interest in fried shallots can be influenced by several factors, therefore the objectives of this research are: 1) To determine the effect of quality on price; 2) To determine the effect of quality on purchasing interest through price mediation; and 3) To determine the effect of packaging on purchasing interest. The method used in this research was a survey approach to 5 selected MSMEspurposive sampling, and a sample population of 150 respondents who are consumers of MSMEs selected using techniquesaccidental sampling. The data collection technique was carried out by filling out a questionnaire in the form of closed statements and interviews. The analysis technique used is descriptive analysis and SEM-PLS analysis through arithmetic operationsWarpPLS. The research results show that quality has a positive effect (p-value < 0,01) on price, while quality has an indirect effect on purchasing interest, namely through the mediation of price categoryfull mediatioN, and packaging has a positive effect (p-value < 0.01) on buying interest. The R-Square result is 0.291 which indicates that the variables used are in the weak category, therefore there needs to be further research on the same target but with different measurement variables

Marketing Mix Terhadap Keputusan Dengan Harga Sebagai Intervening (Studi Kasus Pada SMKN I Surakarta)

This study aims to determine the effect of quality, place and promotion on student decision to attend school in SMK Negeri I Surakarta with price variable as an intervening variable. Data collected by using questionnaires. Sample size is 25% of 234 populations, so there are 60 respondents in grade 1.T test with price as dependent variable showed that quality and place has positive and significant effect on price with significant level &lt; 0.05 so that H1 and H2 are supported and H3 is not supported. T test with decision as dependent variable showed that quality, place and price has positive and significant effect on decision with significant value &lt; 0.05 while promotion has no significant effect on decision with significant value is &gt; 0.05 so H4, H5, and H7 are supported while H6 is not supported. F test indicated F value of 32.195 with significant value of &lt;0.05. It can be concluded that simultaneously independent variables affect student decision.Coefficient of determination (R2) showed the value of 0.999 means that the independent variables affect students' decision to attend school in SMK Negeri I Surakarta by 99.9% while the remaining 0.1% is influenced by other variables not included in the regression model.Path analysis test showed that the direct effect of quality on students' decision is 0.680; direct effect of place on students' decision is -0.759; direct effect of promotion on students' decision is 0.138; indirect effect of quality on decision with price mediation is -0.082; indirect effect of place on decision with price mediation is 0.916; indirect effect of promotion on decision with price mediation is 0.050. Total effect of quality on students' decision is 0.598; total effect of place on students' decision is 0.157; total effect of promotion on students' decision is 0.188. From these results it is concluded that the most effective way to strengthen students' decision to attend school is to improve quality

PERAN MEDIASI KEPUASAN PELANGGAN PADA PENGARUH E-SERVICE QUALITY, PERSEPSI HARGA, DAN PROMOSI PENJUALAN TERHADAP LOYALITAS PELANGGAN

This study aim was to determine the effect of e-service quality, price perception, and sales promotion on customer loyalty through customer satisfaction on Gojek customers in Yogyakarta. This research is a quantitative study with survey method. The population in this study were Gojek customers in Yogyakarta. The sampling technique used was purposive sampling, with a total sample of 235 respondents. The technique of collecting data used an online questionnaire that has been tested for validity and reliability. The data analysis technique used to test the hypothesis was bootstrapping method using macro PROCESS by Andrew F. Hayes. The results of this study show that there is a positive effect of e-service quality on the satisfaction of Gojek Yogyakarta customers, there is a positive effect of price perception on the satisfaction of Gojek Yogyakarta customers, there is a positive effect of sales promotion on the satisfaction of Gojek Yogyakarta customers, there is a positive effect of customer satisfaction on the loyalty of Gojek Yogyakarta customers, there is a positive effect of e-service quality on the loyalty of Gojek Yogyakarta customers, there is a positive effect of price perception on the loyalty of Gojek Yogyakarta customers, there is a positive effect of sales promotion on the loyalty of Gojek Yogyakarta customers, and there is the effect of e service quality, price perception, and sales promotion on customer loyalty through Gojek Yogyakarta customer satisfaction, as evidenced by the e-service quality variable mediation coefficient of 0,0442; the mediation coefficient of price perception variable is 0,0404; and the mediation coefficient of sales promotion variable is 0.0676

Short-term cross-border capital flows and corporate leverage ratio: China's empirical evidence and enlightenment

In consideration of increasing global economic uncertainties and the leverage ratio of non-financial corporate sector in China reaching a historical peak, this paper uses the parallel multiple mediation model to analyze the mechanism and impact of cross-border short-term capital flows on non-financial corporate leverage in China, in which corporate borrowing and asset price are taken as mediators in parallel multiple mediation model. The research findings indicate that the influence of short-term cross-border capital flows on corporate leverage ratio in China is mainly through the direct path. The influence of the two indirect channels is relatively weak, in which the size of corporate borrowing is more influential than corporate asset price. The indirect impact of short-term cross-border capital flows on corporate leverage ratio is more significant for state-owned enterprises compared to non-state-owned enterprises

Pengaruh Harga dan Kualitas Produk terhadap Loyalitas Konsumen melalui Kepuasan Konsumen sebagai Variabel Intervening pada Konsumen Carica Merk Gemilang di Wonosobo

This research is conducted by fast development in business world, that giving impact to the strategy of business competition among companies, one of the fastest growing industries is the typical souvenir industry in Wonosobo. Carica Gemilang as one of the industries engaged in the utilization of Carica fruit always provides the best in order to create customer satisfaction. However, Carica Gemilang has fluctuating sales, ups and downs each year especially on bottled carica products.The purpose of the research is to the determine the effect of price and product quality to consumer loyalty through consumer satisfaction at consumers Carica brand Gemilang in Wonosobo. The samples in this research were 100 respondents with accidental sampling technique. Data analysis method that been used is validity test, reliability test, correlation coefficient, coefficient of determination, simple and multiple regression analysis, significance test (T test and F test) using SPSS version 16.0 and Sobel Test with Preacher Tool.This research indicated that price and quality of products have a positive and significant influence to consumer satisfaction variables and consumer loyalty variables. Price variables that affect consumer loyalty through consumer satisfaction occurs full mediation, and product quality variables affecting consumer loyalty through consumer satisfaction occurs partial mediation (partial mediation).Based on the research, we can suggest that Carica Gemilang should providing discounts on purchases of certain amounts, improving product quality both in terms of taste and ability of product to last longer, paying more attention to customer satisfaction after making a purchase, and more innovative than its competitor's product

Antecedents of Online Purchase Decisions : An Evidence from Indonesia

This study aimed to explain the influence of social media and price perceptions on online purchase decisions mediated by purchase interest. The sample used was 260 respondents who were taken by accidental sampling technique. The collected data was then analyzed using structural equation modelling (SEM). The results show that social media and price perception have a direct effect on purchase decisions. In addition, social media and price perceptions affect purchase decisions through the mediation of purchase interest. The regression coefficient shows that social media has more influence on purchase interest than its effect on purchase decisions. Meanwhile, price perception has more impact on purchase decisions than its effect on purchase interest. Keywords: Purchase decisions, purchase interest, social media and price perception DOI: 10.7176/JESD/12-22-03 Publication date: November 30th 2021

PENGARUH HARGA, KUALITAS, NILAI YANG DIRASAKAN, DAN PELAYANAN TERHADAP LOYALITAS MEREK MELALUI MEDIASI KEPUASAN PELANGGAN TERHADAP KONSUMEN AQUA

The purpose of this study is to determine the significance of the influence of price on brand loyalty through the mediation of customer satisfaction, to determine the significance of the influence of quality on brand loyalty through the mediation of customer satisfaction, to determine the significance of the effect of perceived value on brand loyalty through the mediation of customer satisfaction,to determine the significance of the effect of service on brand loyalty through the mediation of customer satisfaction, to determine the significance of the effect of customer satisfaction on brand loyalty. Sampling technique in this study is non random sampling with the method judgmental sampling. Data were collected from 137 respondents. Respondents who have used the product Aqua for 1 more year, ages ranging from 16-55 years old respondents.The method analysis used in this research was Maximum Likelihood test using the program of AMOS version 18.0. Price has no significant effect on brand loyalty through the mediation of customer satisfaction. Quality has a significant positive effect on brand loyalty through the mediation of customer satisfaction. the perceived value have no significant effect on brand loyalty through the mediation of customer satisfaction. Services have no significant effect on brand loyalty through the mediation of customer satisfaction. Customer satisfaction has a significant positive effect on brand loyalty. Keywords: Price, Quality, Perceived Value, Service, Customer Satisfaction, Brand Loyalty

Effects of Price Competitiveness on Tourism Performance Under Different Economic Conditions

Many scholars perceive price competitiveness as a highly relevant element of tourism competitiveness in improving tourism performance. We focused our research interest specifically to understand whether price competitiveness is an important policy instrument in attracting international tourists and their spending. Our empirical study focused on how price competitiveness behaves as a predictor of tourism performance in different economic conditions and whether price competitiveness is a significant cause of tourism competitiveness in improving tourism performance. For that purpose, we conducted empirical analysis within two stages: moderation analysis to understand how price competitiveness influences tourism performance from the point of view of inbound international tourism and how this relationship behaves in different economic conditions; and mediation analysis to understand whether price competitiveness is relevant cause for tourist competitiveness in improving tourism performance. This study has revealed different views about price competitiveness and its influence on the tourism industry. The findings indicate that price competitiveness has rather limited effects on the outcomes of the tourism industry and is not a cause of overall tourism competitiveness in improving tourism performance

PENGARUH PERSEPSI HARGA DAN KUALITAS PELAYANAN TERHADAP CITRA MEREK DALAM MENINGKATKAN MINAT MENGGUNAKAN GO-JEK (Studi Pada GO-JEK Di Kota Semarang)

This research is conducted to test how big influence of price perception and service quality to brand image in increasing interest to use go-jek. Samples were taken from the company's services gojek number of 110 respondents, Structural Equation Modeling (SEM) was run by AMOS software, was used to analyze the data obtained, the analysis shows that the perception of price and service quality has a positive effect on the image of the brand in increasing interest in using. The most dominant variable in influencing interest in using with the mediation of brand image is the perception of price and service quality. The suggested implications are that the mock companies are able to create brand image through competitive prices, easy payment systems and improved service quality. Keywords: brand image, quality of service, interest in using, Price Perception

Airbnb\u27s Effect on the Hospitality Industry

I examined the effect that Airbnb’s entrance into and disruption of the hospitality market in 2011 had on hotel room rates across the world by 2017. Hotel room rates were taken from published data tables rather than my own analysis because of an unavailability of raw hotel pricing data. Price comparisons between current Airbnb and hotel room rates were researched to see if one method of accommodation would be better than the other. Twenty-seven cities’ hotel rate averages and Airbnb entire-home prices were averaged and compared. There was a significant difference in hotel room rates between 2011 and 2017, during which prices rose, potentially as a factor of the willingness for consumers to spend more. No significant difference in 2017 Airbnb entire-home and 2017 hotel room prices was found. Mediation of Airbnb’s entry into the market was not tested it cannot be stated whether this itself had a significant effect