Corporate Social Responsibility: Strategic Implications

We describe a variety of perspectives on corporate social responsibility (CSR), which we use to develop a framework for consideration of the strategic implications of CSR. Based on this framework, we propose an agenda for additional theoretical and empirical research on CSR. We then review the papers in this special issue and relate them to the proposed agenda.

Monotonic regression based on Bayesian P-splines: an application to estimating price response functions from store-level scanner data

Generalized additive models have become a widely used instrument for flexible regression analysis. In many practical situations, however, it is desirable to restrict the flexibility of nonparametric estimation in order to accommodate a presumed monotonic relationship between a covariate and the response variable. For example, consumers usually will buy less of a brand if its price increases, and therefore one expects a brand's unit sales to be a decreasing function in own price. We follow a Bayesian approach using penalized B-splines and incorporate the assumption of monotonicity in a natural way by an appropriate specification of the respective prior distributions. We illustrate the methodology in an empirical application modeling demand for a brand of orange juice and show that imposing monotonicity constraints for own- and cross-item price effects improves the predictive validity of the estimated sales response function considerably

An examination of the interfaces between operations and advertising strategies

This dissertation is composed of three journals examining the interfaces between the marketing variable of advertising and various aspects of the operations function of the enterprise, namely, (1) production cost [Chapter 2], (2) inventory control [Chapter 3], and (3) service cost learning [Chapter 4]. The first journal identified the optimum advertising allocation policy over time in the presence of a quadratic convex/concave production cost function when the advertising response function is concave using a modified Vidale-Wolfe model. Through analytical proofs and numerical simulations, the results indicated the potential superiority of a pulsation policy in the presence of concavity in the advertising response function only if the production cost function is convex; otherwise, the uniform policy would be optimal. The study is seen as applicable to frequently purchased products in the maturity stage of their life cycles of dominant firms in their industries practicing a zero-inventory policy in a just-in-time environment. The research objective pertaining to the second journal was to study how a firm would adapt optimum ordered quantity/production lot size and optimum advertising expenditure in response to changes in its own parameters, rival\u27s parameters, or parameters that are common to all firms in a symmetric duopoly/oligopoly market. This was accomplished by developing comparative statics (sensitivity analysis) of a symmetric competitive inventory model with advertising-dependent demand based on a market share attraction model. Both optimum advertising expenditure and ordered quantity were found to be sensitive to changes in marketing and operations parameters. The robustness of the symmetric comparative statics was assessed by using data from the brewing industry in the US that represents an asymmetric oligopoly. The empirical analysis indicated that the theoretical results obtained for a symmetric oligopoly remained valid for an oligopoly where each firm had a market share less than 50% and the market shares were further apart from one another. The study is thought to be applicable to low-priced frequently purchased consumer items in competitive mature markets. In the third journal, the original Bass model for new products was modified to incorporate advertising and customers\u27 disadoption to characterize the optimum advertising policy over time for subscriber service innovations where service cost follows a learning curve. After characterizing the optimal policy for a general diffusion model, the results pertaining to a specific diffusion model for which advertising affects the coefficient of innovation were reported. On the empirical side, four alternative diffusion models were estimated and their predictive powers, using a one-step-ahead forecasting procedure, were compared. Empirical research findings suggest that the specific diffusion model considered in this study is not only of theoretical appeal, but also of notable empirical relevance. Taken together, the analytical and empirical findings argue in favor of advertising more heavily during the early stage of the diffusion process of the new subscriber service innovation and including a related message that would predominantly target innovators. Furthermore, it might be inappropriate to model the diffusion of subscriber services as if they were durable goods. The study is thought to be applicable to service innovations that are made available to customers periodically at a subscription fee. Typical examples include, but are not limited to, cable TV, health clubs, pest control, and the internet

Myopic Versus Farsighted Behaviors in a Low-Carbon Supply Chain with Reference Emission Effects

The increased carbon emissions cause relatively climate deterioration and attract more attention of governments, consumers, and enterprises to the low-carbon manufacturing. This paper considers a dynamic supply chain, which is composed of a manufacturer and a retailer, in the presence of the cap-and-trade regulation and the consumers’ reference emission effects. To investigate the manufacturer’s behavior choice and its impacts on the emission reduction and pricing strategies together with the profits of both the channel members, we develop a Stackelberg differential game model in which the manufacturer acts in both myopic and farsighted manners. By comparing the equilibrium strategies, it can be found that the farsighted manufacturer always prefers to keep a lower level of emission reduction. When the emission permit price is relatively high, the wholesale/retail price is lower if the manufacturer is myopic and hence benefits consumers. In addition, there exists a dilemma that the manufacturer is willing to act in a farsighted manner but the retailer looks forward to a partnership with the myopic manufacturer. For a relatively high price of emission permit, adopting myopic strategies results in a better performance of the whole supply chain

Three Lenses on the Multinational Enterprise: Politics, Corruption and Corporate Social Responsibility.

Scholars who study multinational enterprises (MNEs) recognize the complex relationship between international business and society. However, compared to other international business topics, research on politics, corruption and corporate social responsibility (CSR) -- three 'lenses' on the MNE -- remains somewhat embryonic, with critical unresolved issues regarding frameworks, measurement, methods and theory. This creates rich opportunities for integration and extension of disciplinary perspectives, which we explore in this article. Building on the three lenses framework, we identify common concepts and tools, outline an agenda for additional theoretical and empirical research, and review the papers in a Focused Issue of the Journal of International Business Studies.

Competition, regulation and banking industry pricing conduct in Malawi

This study investigates the nature of competitiveness among banks in Malawi where the industry is concentrated and the institutional base is weak. The study uses a model incorporating bank-specific, industry-specific and macroeconomic determinants of conduct and performance, based on monthly data from January 2005 to March 2014. Key findings are asymmetric conduct with collusive price leadership in lending rates and competitiveness in deposit rates and overall high spreads. Apart from dominance, collusive price leadership was facilitated by regulatory stipulations in pricing in banks’ core and non-core business and an economic environment resulting in banks’ high profitability and diminished competitive pressure in lending rates. Further, monopolistic competition via outreach also put upward pressure on spreads most likely via costs as the literature suggests.Keywords: Collusive Pricing; Banks’ Risk Position; Banking Industry; Conduct and Performance; Malaw

Open Access to Telecommunications Infrastructure and Digital Services: Competition, Cooperation and Regulation

Open Access, defined as the non-discriminatory access to an upstream bottleneck resource, takes a central role in information and communications technology markets. This thesis investigates the competitive and cooperative interactions in these markets, where firms require access to an essential input resource. Theoretical analyses and experimental evaluations are employed to examine market outcomes under alternative regulatory institutions and voluntary access agreements

LemonAds: Impression Quality in Programmatic Advertising

The display advertising practice relies on the real-time exchange of large volumes of impressions. Advertisers and publishers typically carry out their transactions through Reservation contracts, Real Time Bidding (RTB), or a mixture of the two. The co-existence of multiple transaction methods is problematic since impression quality is difficult to assess. As such, the display advertising market is characterized by high uncertainty and asymmetric information. In this paper, we use viewability as a measure of impression quality and show how the co-existence of different transaction methods leads to allocation and pricing inefficiencies. Using bid-request level data from a European Demand Side Platform, we find that publishers who engage in both Reservation Contracts and RTB offer higher quality impressions through Reservation Contracts, while allocating the remaining lower quality impressions to RTB. We find that, by doing so, publishers can leverage on asymmetric information on impression quality to extract excess profit from advertisers

Johnson Graduate School of Management

Cornell University Courses of Study Vol. 89 1997/9