Click Fraud Detection in Online and In-app Advertisements: A Learning Based Approach

Click Fraud is the fraudulent act of clicking on pay-per-click advertisements to increase a site’s revenue, to drain revenue from the advertiser, or to inflate the popularity of content on social media platforms. In-app advertisements on mobile platforms are among the most common targets for click fraud, which makes companies hesitant to advertise their products. Fraudulent clicks are supposed to be caught by ad providers as part of their service to advertisers, which is commonly done using machine learning methods. However: (1) there is a lack of research in current literature addressing and evaluating the different techniques of click fraud detection and prevention, (2) threat models composed of active learning systems (smart attackers) can mislead the training process of the fraud detection model by polluting the training data, (3) current deep learning models have significant computational overhead, (4) training data is often in an imbalanced state, and balancing it still results in noisy data that can train the classifier incorrectly, and (5) datasets with high dimensionality cause increased computational overhead and decreased classifier correctness -- while existing feature selection techniques address this issue, they have their own performance limitations. By extending the state-of-the-art techniques in the field of machine learning, this dissertation provides the following solutions: (i) To address (1) and (2), we propose a hybrid deep-learning-based model which consists of an artificial neural network, auto-encoder and semi-supervised generative adversarial network. (ii) As a solution for (3), we present Cascaded Forest and Extreme Gradient Boosting with less hyperparameter tuning. (iii) To overcome (4), we propose a row-wise data reduction method, KSMOTE, which filters out noisy data samples both in the raw data and the synthetically generated samples. (iv) For (5), we propose different column-reduction methods such as multi-time-scale Time Series analysis for fraud forecasting, using binary labeled imbalanced datasets and hybrid filter-wrapper feature selection approaches

Confusion Modelling - An Estimation by Semantic Embeddings

Approaching the task of coherence assessment of a conversation from its negative perspective ‘confusion’ rather than coherence itself, has been attempted by very few research works. Influencing Embeddings to learn from similarity/dissimilarity measures such as distance, cosine similarity between two utterances will equip them with the semantics to differentiate a coherent and an incoherent conversation through the detection of negative entity, ‘confusion’. This research attempts to measure coherence of conversation between a human and a conversational agent by means of such semantic embeddings trained from scratch by an architecture centralising the learning from the distance between the embeddings. State of the art performance of general BERT’s embeddings and state of the art performance of ConveRT’s conversation specific embeddings in addition to the GLOVE embeddings are also tested upon the laid architecture. Confusion, being a more sensible entity, real human labelling performance is set as the baseline to evaluate the models. The base design resulted in not such a good performance against the human score but the pre-trained embeddings when plugged into the base architecture had performance boosts in a particular order from lowest to highest, through BERT, GLOVE and ConveRT. The intuition and the efficiency of the base conceptual design is proved of its success when the variant having the ConveRT embeddings plugged into the base design, outperformed the original ConveRT’s state of art performance on generating similarity scores. Though a performance comparable to real human performance was not achieved by the models, there witnessed a considerable overlapping between the ConveRT variant and the human scores which is really a great positive inference to be enjoyed as achieving human performance is always the state of art in any research domain. Also, from the results, this research joins the group of works claiming BERT to be unsuitable for conversation specific modelling and embedding works

A Machine Learning Approach to Predicting Alcohol Consumption in Adolescents From Historical Text Messaging Data

Techniques based on artificial neural networks represent the current state-of-the-art in machine learning due to the availability of improved hardware and large data sets. Here we employ doc2vec, an unsupervised neural network, to capture the semantic content of text messages sent by adolescents during high school, and encode this semantic content as numeric vectors. These vectors effectively condense the text message data into highly leverageable inputs to a logistic regression classifier in a matter of hours, as compared to the tedious and often quite lengthy task of manually coding data. Using our machine learning approach, we are able to train a logistic regression model to predict adolescents\u27 engagement in substance abuse during distinct life phases with accuracy ranging from 76.5% to 88.1%. We show the effects of grade level and text message aggregation strategy on the efficacy of document embedding generation with doc2vec. Additional examination of the vectorizations for specific terms extracted from the text message data adds quantitative depth to this analysis. We demonstrate the ability of the method used herein to overcome traditional natural language processing concerns related to unconventional orthography. These results suggest that the approach described in this thesis is a competitive and efficient alternative to existing methodologies for predicting substance abuse behaviors. This work reveals the potential for the application of machine learning-based manipulation of text messaging data to development of automatic intervention strategies against substance abuse and other adolescent challenges

Advances in Image Processing, Analysis and Recognition Technology

For many decades, researchers have been trying to make computers’ analysis of images as effective as the system of human vision is. For this purpose, many algorithms and systems have previously been created. The whole process covers various stages, including image processing, representation and recognition. The results of this work can be applied to many computer-assisted areas of everyday life. They improve particular activities and provide handy tools, which are sometimes only for entertainment, but quite often, they significantly increase our safety. In fact, the practical implementation of image processing algorithms is particularly wide. Moreover, the rapid growth of computational complexity and computer efficiency has allowed for the development of more sophisticated and effective algorithms and tools. Although significant progress has been made so far, many issues still remain, resulting in the need for the development of novel approaches