Negative Spillover of External WOM in Supply Chain Partnership

In this study, we explore how customers’ WOMs in firms’ crisis events spread across organizational boundaries to affect their supply chain partners. Based on guilt-by-association theory, we propose that both the external WOM effect and internal demand-supply effect have a mediator influence on the relationship between news report of crisis and firm performance of its supply chain partners. In other words, the damage of a crisis event will spread through two intermediaries, and finally be reflected in the stock market performance. We collected second-hand longitudinal data from financial databases, search engines, and social media to verify our hypotheses. Our results support both the direct and mediating role of News volume, WOM volume, and crisis-stricken firm’s abnormal returns on its supply chain partner’s abnormal returns. These findings not only help enrich the understanding of crisis spillover effect to supply chain partners, but also provide some guidance for investors and managers

SPILLOVER EFFECTS IN USER-GENERATED CONTENT: EVIDENCE FROM ONLINE REVIEWS OF INTERDEPENDENT SERVICE CHAINS

User-generated online reviews are an important decision aid for consumers affecting purchase prob-abilities and sales figures. However, little is known about factors influencing the review generation process. Thus, this paper empirically examines the impact of cross-organizational spillover effects on user-generated online service reviews. Specifically, we study how the overall perception of consumers towards a service provider expressed in online reviews is affected by upstream service providers in interdependent service chains (ISCs). Based on the Treatment-By-Association (TBA) phenomenon, we design a research model to study both the existence and evolvement of cross-organizational spillover effects in online reviews of ISCs. Utilizing every airline and airport review posted over 13 years on www.AirlineQuality.com, we show that both positive and negative spillover effects exist: Increased (decreased) overall ratings of an upstream service node are associated with increased (decreased) ratings of the directly following service node in the ISC. In addition, we show that this is not true for more distantly arranged service nodes. We contribute to the IS research stream of online reviews by shedding light on spillover effects and by providing evidence for the proposed TBA. Furthermore, suggestions how practitioners could manage and utilize spillover effects to improve their customer experience are provided

A cross-disciplinary review of crisis spillover research:Spillover types, risk factors, and response strategies

The spillover effect of crises has become an emerging research topic in the field of crisis communication, however to our knowledge a cross-disciplinary review of the literature on the topic has not been conducted yet. Also, the complexities associated with crisis spillover and their management call for a synthesis of existing findings which can provide future research directions. This review focuses on empirical studies about crisis spillover and incorporates articles from different disciplines examining this topic. We identified 56 articles about crisis spillover that were published in 35 different journals between 1985 and 2021, and examined the conceptualization of crisis spillover across disciplines, crisis types, industries, stakeholder groups, spillover types, risk factors, and response strategies discussed in these articles. Our suggestions for future research based on the literature review will help guide researchers to explore areas that will help us gain a better understanding of the spillover effect phenomena, and how organizations can respond to spillover crises

Diagnosing member-customer ostracism in co-operatives and counterpoising its relationship-poisoning effects

Purpose: This paper aims to examine a core member-customer threat in co-operatives (co-ops) by drawing from ostracism research, assessing co-op ostracism’s impact on critical membership and relational exchange outcomes and discussing why relationship marketing research needs to pay more attention to the overlooked role of implicit mistreatment forms in customer harm-doing. Design/methodology/approach: Three studies were conducted. In Study 1, ostracism in co-ops was explored, and a measurement scale for co-op ostracism was developed. In Study 2, the core conceptual model was empirically tested with data from members of three different co-ops. In Study 3, a coping strategy was integrated into an extended model and empirically tested with a new sample of co-op members. Findings: Ostracism is present in co-ops and “poisons” crucial relational (and membership) outcomes, despite the presence of other relationship-building or relationship-destroying accounts. Coupling entitativity with cognitive capital attenuates ostracism’s impact. Research limitations/implications: Inspired by co-ops’ membership model and inherent relational advantage, this research is the first to adopt a co-op member-customer perspective and shed light on an implicit relationship-destroying factor. Practical implications: Co-op decision makers might use the diagnostic tool developed in the paper to detect ostracism and fight it. Moreover, a novel coping strategy for how co-ops (or other firms) might fend off ostracism threats is offered in the article. Originality/value: The present study illuminates a dark side of a relationally profuse customer context, painting a more complete picture of relationship marketing determinants. Little attention has been given to ostracism as a distinct and important social behaviour in marketing research and to co-ops as a research context

Ethics and taxation : a cross-national comparison of UK and Turkish firms

This paper investigates responses to tax related ethical issues facing busines

A Roadmap for Promoting Women's Economic Empowerment

This document summarizes findings of 18 research studies commissioned across 4 categories (entrepreneurship, farming, wage employment, young women's employment) to find out what works to empower women, for whom (categories of women), and where (country scenarios). The Roadmap is designed to guide investments from private sector and public-private partnerships, and highlights 9 proven, 9 promising, and 6 high-potential interventions to increase women's productivity and earnings in developing countries

Quality of the service provided by Stay Hotel Lisboa Aeroporto: Analysis of online reviews and strategies for improvement

Due to an increasing tourism offer, travelers look for memorable and unique experiences along the whole journey. Furthermore, the technology has been changing the game more than ever, and thus customer feedback, especially the online one, is shaping the whole industry. As such, to succeed and differentiate themselves in the current context, destinations and all organizations related to the tourism and hospitality industry must be able to deliver an outstanding service. In this context, the objective of the current project is to assess the quality of the service provided by Stay Hotel Lisboa Aeroporto, through the analysis of their online reviews on Booking.com with the Leximancer software. The aim consists of identifying the main themes in guests’ comments shared online and understand which aspects must be improved. This analysis will also be performed segmenting the comments by “rating given”, “room type”, and “traveler type”. Out of 1711 reviews analyzed, 12 general themes were identified: “staff”, “room”, “location”, “(value for) money”, “stay”, “night”, “service”, “everything”, “pleasant”, “noise”, “comfort” and “recommend”. Overall, gusts were satisfied with their experience at Stay Hotel Lisboa Aeroporto, as almost 60% gave the highest rating possible in their review, whereas only around 2% of the comments corresponded to the lowest ratings (2 and 1). Shortly, guests were pleased with the hotel’s staff, location, service, and value for money. However, several issues were identified in the online feedback provided by the reviewers, and it is recommended that the hotel addresses them in an appropriate way.Devido à crescente oferta no setor do turismo e hospitalidade, os turistas procuram cada vez mais experiências memoráveis e únicas. Por outro lado, a tecnologia tem mudado a indústria de forma notória e, portanto, o feedback dos consumidores, especialmente o digital, tem moldado a mesma. Assim, para terem sucesso e se diferenciarem no contexto atual, os destinos e todas as empresas cuja atividade está relacionada com a indústia têm que ser capazes de proporcionar um serviço excecional. Neste contexto, o objetivo deste projeto passa por avaliar a qualidade do serviço prestado pelo Stay Hotel Lisboa Aeroporto, através da análise dos comentários partilhados pelos seus clientes na plataforma Booking.com e recorrendo ao software Leximancer. Procura-se identificar os temas mais comuns existentes no feedback feito online e compreender quais os aspetos a melhorar pelo hotel. Esta análise também será feita por “classificação atribuída”, “tipologia do quarto” e “tipo de viajante”. Dentro dos 1711 comentários recolhidos, foram identificados 12 temas gerais: “staff”, “quarto”, “localização”, “dinheiro (relação custo-benefício)”, “estadia”, “noite”, “tudo”, “agradável”, “barulho”, “comforto” e “recomendo”. No geral, os clientes ficaram satisfeitos com a experiência oferecida, visto que quase 60% atribuiu a classificação mais alta à sua estadia, enquanto que somente 2% dos comentários correspondiam às duas classificações mais baixas (2 e 1). Em suma, os clientes ficaram agradados com o staff, a localização, o serviço e a relação custo-benefício do hotel. No entanto, foram identificados vários aspetos nos comentários recolhidos que prejudicavam a estadia, situação que deve ser resolvida da melhor forma possível

Social Media Influencers- A Review of Operations Management Literature

This literature review provides a comprehensive survey of research on Social Media Influencers (SMIs) across the fields of SMIs in marketing, seeding strategies, influence maximization and applications of SMIs in society. Specifically, we focus on examining the methods employed by researchers to reach their conclusions. Through our analysis, we identify opportunities for future research that align with emerging areas and unexplored territories related to theory, context, and methodology. This approach offers a fresh perspective on existing research, paving the way for more effective and impactful studies in the future. Additionally, gaining a deeper understanding of the underlying principles and methodologies of these concepts enables more informed decision-making when implementing these strategie

Complex service offerings : a theoretical exposition and empirical investigation

It is generally acknowledged that not all services are alike, still little has been done to distinguish between service offerings of different varieties. While some service offerings are simple and others complex, how they differ is not yet understood. This dissertation addresses what distinguishes complex services from simpler services, why an inquiry into complex services is needed, and how a knowledge of complex services can inform research. In order to address these questions a new organizing framework for categorizing services is developed. This framework helps to make sense of service offering heterogeneity. A description of the service offering types belonging to the framework is presented to illustrate why inquiry into complex services is needed. In order to demonstrate how complex services may be used in empirical research, a model and hypotheses is built to test complex service contexts' potential as a new domain of fruitful research. This study found that customers' perceptions of role ambiguity are potentially negatively impacted by service complexity. This research also demonstrates that customers' perceptions of role ambiguity is affected both by the breadth and depth of participation by service coordinators, a role unique to complex service contexts.Includes bibliographical reference