Multilingual Information Access: Practices and Perceptions of Bi/multilingual Academic Users

The research reported in this dissertation explored linguistic determinants in online information searching, and examined to what extent bi/multilingual academic users utilize Multilingual Information Access (MLIA) tools and what impact these have on their information searching behavior. The aim of the study was three-pronged: to provide tangible data that can support recommendations for the effective user-centered design of Multilingual Information Retrieval (MLIR) systems; to provide a user-centered evaluation of existing MLIA tools, and to offer the basis of a framework for Library & Information Science (LIS) professionals in teaching information literacy and library skills for bi/multilingual academic users. In the first phase of the study, 250 bi/multilingual students participated in a web survey that investigated their language choices while searching for information on the internet and electronic databases. 31 of these participants took part in the second phase which involved a controlled lab-based user experiment and post experiment questionnaire that investigated their use of MLIA tools on Google and WorldCat and their opinions of these tools. In the third phase, 19 students participated in focus groups discussions and 6 librarians were interviewed to find out their perspectives on multilingual information literacy. Results showed that though machine translation has alleviated some of the linguistic related challenges in online information searching, language barriers do still exist for some users especially at the query formulation stage. Captures from the experiment revealed great diversity in the way MLIA tools were utilized while the focus group discussions and interviews revealed a general lack of awareness by both librarians and students of the tools that could help enhance and promote multilingual information literacy. The study highlights the roles of both IR system designers as well as LIS professionals in enhancing and promoting multilingual information access and literacy: User- centered design, user-modeling were found to be key aspects in the development of more effective multilingual information retrieval (MLIR) systems. The study also highlights the distinction between being multilingually information literate and being multilingual information literate. Suitable models for instruction for bi/multilingual academic users point towards Specialized Information Literacy Instruction (SILI) and Personalized Information Literacy Instruction (PILI)

Boston University Libraries 2016 Survey Report

In the spring of 2016, the Boston University libraries surveyed BU faculty, graduate students, and undergraduate students to determine their use of and satisfaction with library services and resources. This report covers findings from the survey about the libraries’ collections, including opinions on the resources provided by the libraries, their use, and how they are found; the support the libraries provide for research at BU; the libraries’ support of teaching and learning at BU; and the libraries as physical locations for study, collaboration, accessing the collection, and assistance. A technical appendix describing survey methodology and details on the assumptions behind the statistics is included in the report

Information Literacy Instruction in an English Capstone Course: A Study of Student Confidence, Perception, and Practice

An English professor and an instruction librarian at the University of New Hampshire at Manchester felt that the college\u27s new English Capstone course for majors provided a unique opportunity to assess the information literacy skill levels of graduating English majors. They therefore engaged in a three-year study to evaluate the IL competency of these students, to gauge their perceptions of library instruction provided during the Capstone course and throughout their academic careers, and to determine students\u27 confidence and self-efficacy with respect to these skills. The researchers sought to determine the ways in which the IL program for English majors effectively met established IL goals and to identify areas for improvement

Real-Time Push Mobile Marketing Strategy: To What Extent Do Time and Relevance Matter?

The ubiquity of the smartphone has proven disruptive. The relevance of this medium can be observed through time spent on mobile media, google mobile search numbers, and direct and indirect sales generated by mobile devices. Consumer expectations of firms have likewise increased, and there is now an anticipation of readily reliable, responsive, and personalized services to support consumers’ everyday activities whenever they need it. Prior research focused on the following themes: mobile marketing strategy, permission marketing, proximity marketing, topicality, and utility. Empirical gaps were identified in the real-time mobile and push mobile marketing domain. A quantitative engaged scholarship research method was utilized to investigate this phenomenon empirically. In partnership with an online information marketplace, an empirical investigation was undertaken via an experiment that used real mobile application users. The empirical findings from the study have several possible implications. First, prior research suggests that mobile marketing is time-sensitive, but consumers require some lead time to respond to the communication. However, this study provides evidence that push mobile communication is different. Unlike traditional mobile marketing, real-time communication, and content topicality work together to increase consumer engagement in push mobile communication. Second, mobile application users would like a guided experience that is both relevant and in real-time. Failing to engage users with any communication or provide a guided experience on the mobile application is as counterproductive as sending users a push communication that is neither relevant nor in real-time. Third, in certain business contexts, typicality takes priority over the timing of the communication. When the business context is ephemeral in nature, timing and topicality are of equal importance. The study contributes to the research by plugging the real-time and push mobile communication literature gap. The study contributes to practice by providing a push mobile marketing framework for firms seeking to orchestrate a sound push mobile communication strategy. Finally, the study acts as a catalyst to a call for research on the scarcely explored areas of real-time and push mobile marketing to move the field forward

Integrating Mobile Technology Quality Service, Trust and Cultural Factors Into Technology Acceptance of Mobile Learning: A Case of the Jordan Higher Education Institution

The success of mobile learning system in higher education depends a lot on the students‟ acceptance of the technology. From an early investigation, students at Jordanian higher educational institutions however are still unwilling to use mobile learning applications and services. The students‟ acceptance should be a key concern for the management of a university in considering the implementation of mobile learning system. The objective of this study is to identify the factors that influence the acceptance of mobile learning system based on the Technology Acceptance Model (TAM). A total of 500 questionnaires were distributed to five universities in Jordan, out of which 398 question-naires were returned, representing 79% response rate. Statistical techniques including bivariate correlation analyses, multiple linear and stepwise regression analyses, T-tests, and One-Way ANOVA were used. The results showed three core determinants: Culture, Trust, and Technology Service Quality as significantly influenced Perceived Usefulness and Perceived Ease of Use. Perceived Usefulness and Perceived Ease of Use moreover have significantly determined Attitude, while Perceived Usefulness and Attitude, have significantly determined users‟ Behavioral Intention. Among the five variables of culture, the study found Power Distance to be the most contributive variable, and Trust in University as the most contributive variable under the Trust factor. Meanwhile, the most contributive variable in Technology Service Quality factor is Accessibility. For the Demographic factors, the study proved that gender, mobile learning experience, and mobile internet experience have significantly influenced students‟ acceptance. Based on the results obtained, the study proposes a model of mobile learning acceptance based on TAM. A comprehensive understanding of this model will assist decision makers to enhance the acceptance of the mobile learning system among students in Jordanian higher educational institutions in the future

Digital technologies and privacy: State of the art and research directions

Digital technologies have transformed every aspect of marketing and have brought consumer privacy front and center of research and discourse over the last two decades. Whereas companies and consumers have arguably benefited through the availability and use of data made possible by digitalization, consumer privacy-related concerns raise compelling questions that researchers, companies, and policymakers are addressing. In this Review Paper, we review privacy related to digital technologies in marketing, highlighting the constantly evolving nature of the field. We provide an overview of the rich contributions made by the articles in the special issue on digital technologies and privacy, and the original insights they provide for researchers and practitioners in four domains – communication, retailing, pricing, and product personalization. We identify and outline future research directions in each of these four domains to expand our understanding of privacy at the intersection of psychology and marketing by motivating new scholarly research and providing actionable insights to managers and policymakers

Evaluating Reference Consultations in the Academic Library

In 2015, McGill University Library undertook a project to investigate, propose, and pilot test a method for evaluating the quality and outcomes of reference consultations. The goal of the project was to gather evidence to demonstrate the importance of reference consultations as part of librarians’ core contributions to the university. The evaluation tool was developed based on input from librarians, users, and a review of the literature. The evaluation was sent out to 98 users during the pilot test period. There were 53 responses to the evaluation tool for a response rate of 54%. Though preliminary, the results of the pilot test can be helpful in determining the usefulness of evaluating reference consultations, and the outcomes of engaging in assessment of this core library service. The results from this project suggest that implementing a tool to evaluate consultations can be used to inform services and to demonstrate the value of the library for research, teaching, and learning

Disciplinary Differences and Scholarly Literature: Discovery, Browsing, and Formats

This study reports faculty experiences regarding the discovery of scholarly content, highlighting similarities and differences across a range of academic disciplines. The authors interviewed twenty-five faculty members at a public, high-research university in the Midwest to explore the intersections of discovery, browsing, and format from diverse disciplinary perspectives. Although most participants rely on similar discovery tools such as library catalogs and databases and Google Scholar, their discovery techniques varied according to the discipline and type of research being done. Browsing is not a standard method for discovery, but it is still done selectively and strategically by some scholars. Journal articles are the most important format across disciplines, but books, chapters, and conference proceedings are core for some scholars and should be considered when facilitating discovery. The findings detail several ways in which disciplinary and personal experiences shape scholars’ practices. The authors discuss the perceived disconnect between browsability, discovery, and access of scholarly literature and explore solutions that make the library central to discovery and browsing

Exploring key antecedents through a technology acceptance perspective

The main aim of this Ph.D. thesis in Management is to provide better understanding of the role of Information Systems (ISs) in the decision-making process and successful performance of Higher Education Institutions (HEIs), exploring the antecedents of technology acceptance. To achieve the objectives defined, four articles were elaborated: a Systematic Literature Review (SLR) and three articles of an empirical nature. Therefore, the first article aimed to identify, explore and systematize the main topics regarding the role of web portals as tools to support information management in HEIs. Based on 126 articles published up to 5 November 2016 on the Web of Science and SCOPUS databases, four major topics were identified, namely, the software used in web portals, internal and external benefits of using web portals, technology acceptance and information storage and management. The main contribution of this research lies in identifying the main topics and trends in scientific production for each topic identified, and in identifying gaps and future lines of research in this field of study. The second article aimed to study the influence of web portals in supporting HEI management and performance, considering personality traits, perceived usefulness and perceived ease of use, through an empirical study. To achieve the aim proposed, Structural Equation Modelling (SEM) was used together with a structured questionnaire administered to teaching and non-teaching staff in Portuguese HEIs. The results obtained, through 338 valid responses, indicate a positive influence of personality traits on the use of web portals and that their use also has a positive influence on HEIs’ performance. The third chapter sought to identify the factors influencing the use of e-learning platforms in the Portuguese academic context through an empirical study. A structured questionnaire was used to collect information. Based on 631 valid responses, SEM was applied, leading to the conclusion that, in accordance with Innovation Diffusion Theory (IDT), the characteristics of e-learning platforms and Personal Innovativeness in Information Technology (PIIT) have a positive influence on the use of this tool. The fourth and final article aimed to identify and explain the factors of successful operation, implementation and use of e-libraries in the academic context of Portuguese higher education. To achieve this goal, a qualitative approach was adopted, through a case study of the e-library at the University of Beira Interior (UBI). Primary data were obtained from interviews with staff of the library, computer services and administration of this teaching institution holding leadership positions and directly involved in the implementation, maintenance or use of the e-library. The empirical evidence highlights the importance of minimizing costs, particularly by forming cooperation protocols, the use of open-source software and training of UBI library staff. Acceptance and use of the e-library depends on the platform’s characteristics, the ease of access to information, actions to publicise and make the whole academic community aware of the e-library and its functions, and implementation of appealing, intuitive User Interfaces (UIs). In addition, the training of students and library staff was revealed as a relevant factor for acceptance of this tool. For the future, the creation of a functional search aggregator is suggested, to allow a simultaneous search in all the databases and creating the least noise possible. This function could be implemented based on multi-disciplinary teams with skills acquired through specific training. This study was based on Resource-Based View (RBV) and Social Learning Theory (SLT). In this thesis, considering the four studies developed, it was possible to support the influence of IS acceptance on HEIs’ performance and determine the role of ISs in supporting these institutions’ management, in the Portuguese academic context. This research also presents contributions to theory and implications for practice, as well as future lines of study on the topic.O principal objetivo desta tese de doutoramento em Gestão consistiu em proporcionar uma melhor compreensão acerca do papel dos Sistemas de Informação (SIs) no processo de tomada de decisão e no sucesso da performance das Higher Education Institutions (HEIs), explorando os antecedentes da aceitação das tecnologias. Para conseguir alcançar os propósitos definidos, foram elaborados quatro artigos: uma Systematic Literature Review (SLR) e três artigos de natureza empírica. Neste sentido, o primeiro artigo teve por objetivo a identificação, exploração e sistematização dos principais temas sobre o papel dos portais web como ferramentas para apoiar a gestão da informação nas HEI. Tendo por base 126 artigos publicados até ao dia 5 de novembro de 2016, nas bases de dados Web of Science e SCOPUS foi possível identificar quatro grandes temáticas, nomeadamente, software utilizado em Portais Web, benefícios internos e externos da utilização de Portais Web, aceitação das tecnologias e o armazenamento e gestão da informação. O principal contributo desta investigação prende-se com a identificação das principais temáticas e tendências da produção científica em cada temática identificada, bem como, a identificação de lacunas e futuras linhas de investigação dentro deste campo de investigação. O segundo artigo teve por objetivo estudar a influência dos portais web no apoio à gestão e no desempenho das HEIs, tendo em consideração os traços de personalidade, a perceção acerca da utilidade e da facilidade de utilização, através de um estudo empírico. Para conseguir alcançar o objetivo proposto, recorreu-se ao Strucutral Equation Modeling (SEM) e a um questionário estruturado, dirigido a pessoal docente e não docente de HEIs portuguesas. Os resultados obtidos, através de 338 respostas válidas, indicam que existe uma influência positiva entre os traços de personalidade e a utilização dos portais web e que a sua utilização também influencia positivamente o desempenho das HEIs. No terceiro artigo procurou-se identificar os fatores que influenciam a utilização de plataformas de e-learning no contexto académico português, através de um estudo empírico. Recorreu-se a um questionário estruturado como objeto de recolha de informação. Tendo por base 631 respostas válidas, aplicou-se o SEM e podemos concluir que, em concordância com a Teoria da Difusão da inovação (TDI), as caraterísticas das plataformas de e-learning e o Personal Innovativeness in Information Technology (PIIT) influenciam de forma positiva a utilização desta ferramenta. O quarto e último artigo teve por objetivo a identificação e explicação de fatores para o bom funcionamento, implementação e utilização de e-librarys no contexto académico do ensino superior português. Para alcançar o objetivo proposto adotou-se uma abordagem qualitativa, através de um estudo de caso da e-library da Universidade da Beira Interior (UBI). Os dados primários obtiveram-se com recurso a entrevistas ao Staff da Biblioteca, dos Serviços de informática e da Administração desta instituição de ensino, com posições de chefia e envolvidos de forma direta na implementação, manutenção ou utilização da e-library. As evidências empíricas ressaltam a importância para a minimização de custos, nomeadamente, a celebração de protocolos de cooperação, a utilização de software open source e a formação do staff da biblioteca da UBI. A aceitação e utilização da e-library, depende das caraterísticas da plataforma, da facilidade do acesso à informação, de ações de divulgação que deem a conhecer a toda a academia a e-library e as suas funcionalidades e da implementação de User Interfaces (UIs) apelativas e intuitivas. Adicionalmente, a formação de alunos e do staff da biblioteca revelou ser um fator relevante para a aceitação desta ferramenta. De futuro sugere-se a criação de um agregador de pesquisa funcional, que pesquise em simultâneo em todas as bases de dados e crie o menor ruido possível. Esta funcionalidade será possível ser implementada com base em equipas multidisciplinares com as skills adquiridas através de formação especifica. Este estudo teve por base a Resource-Based View (RBV) e a Social Learning Theory (SLT). Neste trabalho de tese, tendo em consideração os quatro estudos desenvolvidos, foi possível sustentar a influência da aceitação de SIs no desempenho das HEIs e averiguar o papel dos SIs no apoio dado à gestão destas instituições, no contexto académico português. Esta investigação apresenta também contributos para a teoria e implicações para a prática, bem como, futuras linhas de investigação acerca da temática em estudo