A theoretical and practical approach to a persuasive agent model for change behaviour in oral care and hygiene

There is an increased use of the persuasive agent in behaviour change interventions due to the agent‘s features of sociable, reactive, autonomy, and proactive. However, many interventions have been unsuccessful, particularly in the domain of oral care. The psychological reactance has been identified as one of the major reasons for these unsuccessful behaviour change interventions. This study proposes a formal persuasive agent model that leads to psychological reactance reduction in order to achieve an improved behaviour change intervention in oral care and hygiene. Agent-based simulation methodology is adopted for the development of the proposed model. Evaluation of the model was conducted in two phases that include verification and validation. The verification process involves simulation trace and stability analysis. On the other hand, the validation was carried out using user-centred approach by developing an agent-based application based on belief-desire-intention architecture. This study contributes an agent model which is made up of interrelated cognitive and behavioural factors. Furthermore, the simulation traces provide some insights on the interactions among the identified factors in order to comprehend their roles in behaviour change intervention. The simulation result showed that as time increases, the psychological reactance decreases towards zero. Similarly, the model validation result showed that the percentage of respondents‘ who experienced psychological reactance towards behaviour change in oral care and hygiene was reduced from 100 percent to 3 percent. The contribution made in this thesis would enable agent application and behaviour change intervention designers to make scientific reasoning and predictions. Likewise, it provides a guideline for software designers on the development of agent-based applications that may not have psychological reactance

Multi-dimensional fairness for auction-based resource allocation

Multi-attribute resource allocation problems involve the allocation of resources on the basis of several attributes, therefore, the definition of a fairness method for this kind of auctions should be formulated from a multi-dimensional perspective. Under such point of view, fairness should take into account all the attributes involved in the allocation problem, since focusing on just a single attribute may compromise the allocations regarding the remainder attributes (e.g. incurring in delayed or bad quality tasks). In this paper, we present a multi-dimensional fairness approach based on priorities. For that purpose, a recurrent auction scenario is assumed, in which the auctioneer keeps track of winner and losers. From that information, the priority methods are defined based on the lost auctions number, the number of consecutive loses, and the fitness of their loser bids. Moreover, some methods contain a probabilistic parameter that enables handling wealth ranking disorders due to fairness. We test our approach in real-data based simulator which emulates an industrial production environment where several resource providers compete to perform different tasks. The results pointed that multi-dimensional fairness incentives agents to remain in the market whilst it improves the equity of the wealth distribution without compromising the quality of the allocation attributesThis research project has been partially funded through the BR10/18 Scholarship granted to the first author of the paper. Work developed with the support of the research group SITES awarded with distinction by the Generalitat de Catalunya (SGR 2014-2016) and the MESC project funded by the Spanish MINECO (Ref. DPI2013-47450-C2-1-R