Who Says Man Wasn\u27t Meant to Fly: History of Air Jordan Advertising, Portrayal and Race from 1984-2003

WHO SAYS MAN WASN’T MEANT TO FLY: HISTORY OF AIR JORDAN ADVERTSING, PORTRAYAL AND RACE FROM 1984-2003 by DAVID C. REHDER Under the Direction of Craig H. Roell ABSTRACT Michael Jordan became one of the most influential figures in history through his success in basketball and from his endorsements. The most significant of those endorsements was his partnership with Nike in the formation of the Air Jordan brand. During the height of his prominence and success, the United States was going through an era of racial tensions and violence. The friction allowed for the rise of many outspoken African-American figures. Other individuals of the era gained popularity through their negative press or controversy. Michael Jordan represented a different model then other African-American individuals who were prominent in the news cycle. He was apolitical and quiet on issues and in demeanor, and presented a family friendly and positive role model. Nike promoted Air Jordan by making the sneaker represent Jordan himself, meaning Michael Jordan became the product. Through the analysis of Air Jordan advertising, Nike presented Jordan as a “counter model” against many of the era’s figures and in representing Jordan and his brand in this matter they were able to allow for a wider consumption of their product. KEY WORDS: Air Jordan, Michael Jordan, Nike, Race, Advertisements, Commercials, Spike Lee, 1980s, 1990s, Shoe

The Greatest Basketball Player of All Time: LeBron vs. Jordan

LeBron James is one of the greatest athletes of this generation. I am seeking to determine what he needs to do to surpass Michael Jordan as the greatest of all time. Considering individual statistics, team success, and personal achievements as well as factors such as political and racial activism and involvement, media coverage (including social media), and generational difference, I am hoping to show what is left to accomplish for LeBron to reach and surpass Jordan

Central Florida Future, Vol. 26 No. 41, July 27, 1994

Professors\u27 pay ranks low (with graphics); Turning over a new leaf (photo of Michael Jordan); Tae Kwon Do hits UCF; Taco Bell expected on campus: A proposal includes plans for 16 restaurants; A sneek peek at this year\u27s Lollapalloza; Opinion: Are the Democrats just a bunch of socialists; Sports: Michael Jordan returns to Orlando\u27s Tinker Field.https://stars.library.ucf.edu/centralfloridafuture/2243/thumbnail.jp

Mapping State Unemployment

In this data snapshot, authors Michael Ettlinger and Jordan Hensley report the relative level of initial unemployment claims for the week ending March 28 as a share of the labor force, and the “insured unemployment” as a share of the February labor force for the week ending March 21. Hawaii, Michigan, and Pennsylvania top the list of initial unemployment claims

Brent Foutz, Aleta Taylor, Drew Chamberlain, Michael Ann Rippen, Jordan River Nature Center, Inc., and Friends of Midas Creek, Inc. Appellant, vs. City of South Jordan, a body politic, and City of South Jordan Community Development Department : Reply Brief

BRENT FOUTZ, ALETA TAYLOR, DREW CHAMBERLAIN, MICHAEL ANN RIPPEN, JORDAN RIVER NATURE CENTER, INC., AND FRIENDS OF MIDAS CREEK, INC. Appellant, v. CITY OF SOUTH JORDAN, a body politic, and CITY OF SOUTH JORDAN COMMUNITY DEVELOPMENT DEPARTMENT Appellee. REPLY BRIEF OF APPELLANTS Appellate Court Case No. 20020642 SC Civil No. 01090877

“I Wanna Be Like Mike:” A Synthesis of Sports Marketing from Babe Ruth to Michael Jordan

This project examines the rise and development of modern sports marketing, as well as its impact on the economy, society, culture, and professional sports. The project explores sports marketing through the lens of two legendary athletes – Babe Ruth and Michael Jordan. Ruth and Jordan are two pivotal figures that were major catalysts for elevating the role of sports and sports marketing to new levels in each of their time periods. Ruth was the first major athlete to sign lucrative endorsement deals as he opened the floodgates, fostering the rise of sports marketing and changing the sports economy. Moving to Jordan, the historical context is particularly important in this phase as Michael Jordan became one of the first major African-American sports figures to receive major endorsement deals. Exploring this further, the project looks into the history of basketball, the Civil Rights movement, the Harlem Globetrotters, and how Jordan\u27s persona made him so popular and marketable. With the help of his agent, David Falk, and the marketing budgets of giant product companies like Nike, Jordan redefined the image and role(s) of the athlete and branding and rewrote the rules and scope of sports marketing. Based on these precedents, perhaps the best question is “Who and What Is Next?

Air to a Fortune

I’m probably putting my foot in my mouth for saying this, but Air Jordan, the fabulously successful sneaker line named after former basketball great Michael Jordan, may have to step aside for a new shoe, one named after a guy whose athletic exploits on the playground and the trampoline should be an inspiration to grandfathers everywhere

Study Shows that Michael Jordan, in Any Language, Remains a Cultural Icon and, to Some, a God

News release announces an analysis of the announcement of Michael Jordan\u27s retirement from the Chicago Bulls basketball team by Jeffrey Griffin

I Want to Be Like Mike - A Leader That Makes a Difference (Amerispec Convention)

In this speech, Pollard urges his audience to consider Michael Jordan as a model leader, someone who remains focused in the midst of trials