The Perceived Credibility of Brand Mention in Magazine Articles in Comparison to Advertorials and Traditional Paid Advertisements

This study explores the perceived credibility of brand mention in magazine editorials compared to advertorials and traditional paid advertisements. Surveys were administered to three groups of college students after viewing an editorial, an advertorial or a paid advertisement. Respondents were asked to identify their level of agreement regarding credibility, likeability and perceived selling intent of the content. Results indicate that advertorials are perceived to be less credible than editorials and traditional paid advertisements. Traditional paid advertisements are perceived to be the most credible method of brand mention in magazines. It can also be determined as a result of this study that there is a slight difference in perceived credibility between males and females, most specifically in regards to the characteristics of attractiveness and likeability, objectiveness, and motivation for purchases

`Electronic Publishing' -- Practice and Experience

Electronic Publishing -- Origination, Dissemination and Design (EP-odd) is an academic journal which publishes refereed papers in the subject area of electronic publishing. The authors of the present paper are, respectively, editor-in-chief, system software consultant and senior production manager for the journal. EP-odd's policy is that editors, authors, referees and production staff will work closely together using electronic mail. Authors are also encouraged to originate their papers using one of the approved text-processing packages together with the appropriate set of macros which enforce the layout style for the journal. This same software will then be used by the publisher in the production phase. Our experiences with these strategies are presented, and two recently developed suites of software are described: one of these makes the macro sets available over electronic mail and the other automates the flow of papers through the refereeing process. The decision to produce EP-odd in this way means that the publisher has to adopt production procedures which differ markedly from those employed for a conventional journal

The Editors \u27Will Little Note Nor Long Remember\u27: Ohio\u27s Newspapers Respond to the Gettysburg Address

It was simple: 272 words, woven together into an appropriate poem and meant to dedicate both a cemetery and a nation to a cause. Its words are now eternal; they are sacrosanct lines that have left an indelible mark on the foundation and ideals of America. When selecting a subtitle for his 1992 Pulitzer Prize winning volume Lincoln at Gettysburg, Garry Wills called the Gettysburg Address “the words that remade America.” On the other hand, the humble Lincoln, within his address, suggests that “the world will little note nor long remember what we say here.” Quite the contradiction: one, simple speech being unworthy of a mere thought from posterity, yet at the same time being the words that gave a nation “new birth.

“All May Visit the Big Camp”: Race and the Lessons of the Civil War at the 1913 Gettysburg Reunion

Shaping historical memory means extracting lessons from the past. Those lessons frame the debate about the nature of the present. Just months after the inauguration of Woodrow Wilson, the attention of most of the nation focused on the events scheduled to commemorate the semi-centennial of what was by then increasingly viewed as “the turning point” of the Civil War. The reunion at Gettysburg in 1913 constituted the contemporary public exegesis of the status of American memory of the Civil War. In this respect, the reunion in Gettysburg reflected the erasure of the legacy of emancipation and the unfulfilled promise of equality for African-Americans. Yet, almost all the public discourse at Gettysburg reflected no sense of disappointment; rather, the battle now represented a triumph of the American spirit. The presence of AfricanAmerican veterans would have complicated the message of white reconciliation at the reunion. Reckoning with the honorable service of black troops was not something mainstream American society felt comfortable with in 1913. Whether or not black veterans attended the fiftieth anniversary of Gettysburg is a small detail which illuminates a profoundly broader pair of subjects: the meaning of the Civil War and the nature of American race relations in 1913. In answering this question of black veterans at the Gettysburg reunion, the broader context of the organization and execution of the reunion, the lessons drawn from the ceremonies in Gettysburg, explicit discussions of race at the reunion and contemporary African-American perspectives must all be explored. [excerpt

Strategic issues for LIS practitioner-researcher journals

Our intention in this Editorial is to explore some of the key issues being faced by library and information science (LIS) research based journals. We are, respectively, Editor of Health Information and Libraries Journal(HILJ) (Grant) and Editor of New Review of Academic Librarianship (NRAL)(Walton). The Editorial is very much our shared perspective and does not claim to be representative of all LIS practitioner-researcher journals. Our intention is not to give a theoretical perspective but to give a practical insight into the day-to-day realities of editing a practitioner-researcher LIS journal and how you, as a writer, can use this knowledge to inform your contact with us

Editorial: The pre-history of Chaos—An Interdisciplinary Journal of Nonlinear Science

Published versio

Market Reaction On Changes In Corporate's Name On The Indonesia Stock Exchange

The market reaction on changes in corporate's name on the Indonesia Stock Exchange. This study tried to investigate empirically market reaction over the announcement of corporate name changes of companies on the Indonesia Stock Exchange. The market reaction is measured by using abnormal return with a single index model approach. The database of corporate name change announcements on the Indonesia Stock Exchange has obtained from an annual fact book report. The sample of this study consists of the companies that make a name change from 2005 to 2017. Hypothesis test uses one sample t-test. This research's result proves that there was a positive and significant market reaction to the corporate name change announcement. Moreover, This research’s result shows that there was a positive and significant reaction on the corporate name change announcement which is included on major change while at the corporate name change announcement which included on minor change there was no significant market reaction

Special Libraries, December 1954

Volume 45, Issue 10https://scholarworks.sjsu.edu/sla_sl_1954/1009/thumbnail.jp

Building Fukan as a Chinese Public Sphere: Zhang Dongsun and Learning Light

This article attempts to explore the relevance of the public sphere, conceptualized by Jürgen Habermas, in the Chinese context. The author focuses on the case of Learning Light (Xuedeng), one of the most reputable fukans, or newspaper supplements, of the May Fourth era (1915–1926), arguing that fukan served a very Habermasian function, in terms of its independence from power intervention and its inclusiveness of incorporating voices across political and social strata. Through examining the leadership of Zhang Dongsun, editor in chief of Learning Light, as well as the public opinions published in this fukan, the author also discovers that, in constructing China’s public sphere, both the left and moderate intellectuals of the May Fourth era used conscious effort and shared the same moral courage, although their roles were quite different: The left was more prominent as passionate and idealist spiritual leaders shining in the center of the historic stage, whereas in comparison, the moderates acted as pragmatic and rational organizers, ensuring a benevolent environment for the stage