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The outlet

The Outlet is published regularly by the Department of Mass Communication at Winthrop University and provides helpful information about the mass communication community for students, staff, faculty and alumni

THE IMPACT OF THE MEDIA ON BODY IMAGE PERCEPTIONSAND SELF-ESTEEM AMONG FEMALE UNIVERSITY STUDENTS

University students nowadays face a number of daily challenges. To meet the standards set by the media and other socio-economic influences causes many of them to feel vulnerable and confused. This sense of failure and the decrease in self-esteem often lead students to focus on their personal image, which in turn causes them to seek physical and mental changes. To adapt to a new environment, it is therefore essential to understand what affects an individual in their daily life, as this determines their response to this new environment. In most countries, it is the mothers, female friends and the media who form the most powerful influence on the image of the self and the body image among girls. There is no doubt that the dissatisfaction with the body image is one of the most prevalent problems in society. A large percentage of female university students suffer from severe forms of dissatisfaction with their general appearance, which has become associated with chronic dieting, eating disorders and lowered levels of self-esteem. A number of studies have established that the media plays a major role in determining the ideal body image for adolescents. It is the most powerful conveyer of socio-cultural ideals, since it not only presents recurrently unrealistic images of thinness, but also provides information on how to achieve these ideals. Although there are a large number of studies that have dealt with the impact of media on the perceptions of and dissatisfaction with the body image, usually among females, yet only few of these have examined the impact of the media on boy image perceptions among female university students, in particular in Arab societies such as Lebanon. It is, thus, necessary to conduct this study, in particular in the light of the growing role played by the media in our societies. With the increasing freedom of the media in the Arab World during the last few years, it becomes adamant to evaluate the various roles it plays. The Sample of the Study: The study recruited a sample of 200 female students at Beirut Arab University, who were equally distributed across the faculties of the humanities and the scientific faculties. Instruments of the Study: Three variables were tackled: The body image, using the Body Image Scale, developed by Alaa Kafafi & Mayssah El Nayal. Self-esteem, using the Rosenberg Scale (1989), translated by Ahmed Abdel-Khalek. The media, using a questionnaire with a number of questions that establish the relationship between the respondent and the media

PERSONAL VERSUS MASS COMMUNICATION

From the comparison of the various aspects of advertising and personal selling, it can be seen that personal selling is a more effective and powerful communication tool than advertising, but advertising is more time and cost efficient than personal selling. Thus advertising and personal selling are tools at the disposal of a marketer and subjects to a firm’s overall objectives.advertising, personal selling, communication, tool.

Re-Viewing the Mass Communication Education Curriculum. Case for Language/Linguistics, Communication Synergy.

Curriculum review of any academic curriculum is one way of demonstrating the dynamism of such discipline. Mass Communication as a dynamic discipline is one such beneficiary of curriculum review. In line with Iwuchukwu’s (2010) earlier submission that no graduate of any academic level or discipline worth’s more than the curriculum that produces him/her, it was an observed inability of some practicing journalists, especially, those in the print. To handle ethical issues, which was traced to a lacuna in the curriculum that led to the introduction of the course, ethics. This paper seeks to unveil another obvious lapse among mass communication practitioners cutting across, print, broadcast and electronic media. It further highlights that such lapses as incompetence in language use, both at the phonetic, phonological semantic. Syntactic stylistic and even psycholinguistic to be a direct fall out of a perceived lacuna in the present mass communication education curriculum especially in Nigeria. We contend that a review of the present curriculum is glaringly imperative recommending not only the inclusion of more language/linguistic courses but also a stronger synergy between language/linguistics and mass communication. This is our opinion could be boosted with a course "Language and Communication not only though to all mass communication students at all levels, but it being recognized as another Sub-field of specialization by mass communication graduates who wish to further their stadium at the postgraduates levels as in the case in the University of Calabar

Development of Mass Communication Strategies for Church Growth: Engaging American Culture

In this analysis, methods of mass communication employed by the church throughout its history will be reviewed. The context for this church study is specifically within American culture. Strategies for the most effective form of mass communication have evolved drastically within the past few years. For the church to properly engage in culture, it must understand the communication strategies that have intentionally or unintentionally been utilized throughout its history. An effective method of mass communication for the church is proposed

Monarchy and mass communication: Antioch A.D. 362/3 revisited

The A.D. 362/3 crisis in Antioch is usually interpreted as an economic or ideological crisis, and Julian's Misopogon as a 'festive satire' or 'edict of chastisement'. This article situates the root of the problem in a crisis of communication: Julian's failure to communicate publicly as expected in a situation that was tense because of the food shortage led to a short-circuit between emperor and subjects. Whilst the Misopogon is Julian's extraordinary post-factum attempt to explain away this failure of ritualized communication on his part, Libanius' speeches on the topic seek to give a positive twist to the extraordinary nature of Julian's reply, which posed serious problems for emperor, city, and sophist alike

Mass Communication Department Hosts 18th Annual Mass Communication Week

The Department of Mass Communication will host the 18th annual Mass Communication Week Feb. 26-March 1. Headlining the week-long conference will be David K. Rehr, president/CEO of the National Association of Broadcasters

THE IMPLICATIONS OF INTERNET ON THE MEDIA AND THE PRACTICE OF MASS COMMUNICATION

Internet has emerged as a communication medium and its impact on society, commerce and the government is already phenomenal. As the nerve centre of the new media technologies, it has revolutionized the whole business of mass communication. This paper therefore examines the media convergence that the Internet has created and its revolution of the nature of mass communication. It also explores the various dimensions by which the digital revolution has affected all aspects ofmediaprofession, fromproduction, distribution, storage and use of media content, to the practice of media profession

Peer-to-Peer and Mass Communication Effect on Revolution Dynamics

Revolution dynamics is studied through a minimal Ising model with three main influences (fields): personal conservatism (power-law distributed), inter-personal and group pressure, and a global field incorporating peer-to-peer and mass communications, which is generated bottom-up from the revolutionary faction. A rich phase diagram appears separating possible terminal stages of the revolution, characterizing failure phases by the features of the individuals who had joined the revolution. An exhaustive solution of the model is produced, allowing predictions to be made on the revolution's outcome