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The outlet

The Outlet is published regularly by the Department of Mass Communication at Winthrop University and provides helpful information about the mass communication community for students, staff, faculty and alumni

THE IMPACT OF THE MEDIA ON BODY IMAGE PERCEPTIONSAND SELF-ESTEEM AMONG FEMALE UNIVERSITY STUDENTS

University students nowadays face a number of daily challenges. To meet the standards set by the media and other socio-economic influences causes many of them to feel vulnerable and confused. This sense of failure and the decrease in self-esteem often lead students to focus on their personal image, which in turn causes them to seek physical and mental changes. To adapt to a new environment, it is therefore essential to understand what affects an individual in their daily life, as this determines their response to this new environment. In most countries, it is the mothers, female friends and the media who form the most powerful influence on the image of the self and the body image among girls. There is no doubt that the dissatisfaction with the body image is one of the most prevalent problems in society. A large percentage of female university students suffer from severe forms of dissatisfaction with their general appearance, which has become associated with chronic dieting, eating disorders and lowered levels of self-esteem. A number of studies have established that the media plays a major role in determining the ideal body image for adolescents. It is the most powerful conveyer of socio-cultural ideals, since it not only presents recurrently unrealistic images of thinness, but also provides information on how to achieve these ideals. Although there are a large number of studies that have dealt with the impact of media on the perceptions of and dissatisfaction with the body image, usually among females, yet only few of these have examined the impact of the media on boy image perceptions among female university students, in particular in Arab societies such as Lebanon. It is, thus, necessary to conduct this study, in particular in the light of the growing role played by the media in our societies. With the increasing freedom of the media in the Arab World during the last few years, it becomes adamant to evaluate the various roles it plays. The Sample of the Study: The study recruited a sample of 200 female students at Beirut Arab University, who were equally distributed across the faculties of the humanities and the scientific faculties. Instruments of the Study: Three variables were tackled: The body image, using the Body Image Scale, developed by Alaa Kafafi & Mayssah El Nayal. Self-esteem, using the Rosenberg Scale (1989), translated by Ahmed Abdel-Khalek. The media, using a questionnaire with a number of questions that establish the relationship between the respondent and the media

PERSONAL VERSUS MASS COMMUNICATION

From the comparison of the various aspects of advertising and personal selling, it can be seen that personal selling is a more effective and powerful communication tool than advertising, but advertising is more time and cost efficient than personal selling. Thus advertising and personal selling are tools at the disposal of a marketer and subjects to a firm’s overall objectives.advertising, personal selling, communication, tool.

Development of Mass Communication Strategies for Church Growth: Engaging American Culture

In this analysis, methods of mass communication employed by the church throughout its history will be reviewed. The context for this church study is specifically within American culture. Strategies for the most effective form of mass communication have evolved drastically within the past few years. For the church to properly engage in culture, it must understand the communication strategies that have intentionally or unintentionally been utilized throughout its history. An effective method of mass communication for the church is proposed

Re-Viewing the Mass Communication Education Curriculum. Case for Language/Linguistics, Communication Synergy.

Curriculum review of any academic curriculum is one way of demonstrating the dynamism of such discipline. Mass Communication as a dynamic discipline is one such beneficiary of curriculum review. In line with Iwuchukwu’s (2010) earlier submission that no graduate of any academic level or discipline worth’s more than the curriculum that produces him/her, it was an observed inability of some practicing journalists, especially, those in the print. To handle ethical issues, which was traced to a lacuna in the curriculum that led to the introduction of the course, ethics. This paper seeks to unveil another obvious lapse among mass communication practitioners cutting across, print, broadcast and electronic media. It further highlights that such lapses as incompetence in language use, both at the phonetic, phonological semantic. Syntactic stylistic and even psycholinguistic to be a direct fall out of a perceived lacuna in the present mass communication education curriculum especially in Nigeria. We contend that a review of the present curriculum is glaringly imperative recommending not only the inclusion of more language/linguistic courses but also a stronger synergy between language/linguistics and mass communication. This is our opinion could be boosted with a course "Language and Communication not only though to all mass communication students at all levels, but it being recognized as another Sub-field of specialization by mass communication graduates who wish to further their stadium at the postgraduates levels as in the case in the University of Calabar

Jesuit response to the communication revolution

This essay will consider both. In order to offer a context, it begins with a review of the impact of the communication revolution on our individual and collective lives. Communication, the process of exchanging information and influence, occurs through interpersonal methods or through the mass media. However, recent technological advances lead me to focus more on mass communication

Beyond the local marriage market

This study examines whether the increase of geographical heterogamy in the nineteenth and early twentieth century is related to modernization. Specifically, we test whether mass communication and mass transport enhanced the likelihood of a geographically heterogamous marriage as well as the distance over which heterogamous marriages took place. Furthermore, we study whether modernization decreased the relationship between social background and geographical heterogamy. We employ individual and municipality level data of some 30,000 marriages in over 40 municipalities in the Dutch province Overijssel between 1823 and 1922. The results from our multi-level analyses suggest that mass communication was more important than mass transport.geographical homogamy, mass communication, mass transport, migration, modernization, status homogamy

Transparency in Communication: An Examination of Communication Journals’ Conflicts-of-Interest Policies

Increased corporate-sponsored university research and professorial consulting has caused medical, psychological, and other scientific journals to adopt conflicts-of-interest disclosure policies. This study examines editorial policies concerning conflicts of interest at communication journals in the context of Habermas’s theory of communicative action. The results show that communication journals do not have the same mandatory disclosure requirements that journals of other disciplines have. In this regard, communication research journals are similar to the mass media. Consequently, the article suggests that disclosure policies are needed if communication research journals are to function as part of a larger dialogic process. Moreover, communication researchers are not in a position to criticize the mass media for failing to disclose conflicts of interest when their own journals do not require disclosure

THE IMPLICATIONS OF INTERNET ON THE MEDIA AND THE PRACTICE OF MASS COMMUNICATION

Internet has emerged as a communication medium and its impact on society, commerce and the government is already phenomenal. As the nerve centre of the new media technologies, it has revolutionized the whole business of mass communication. This paper therefore examines the media convergence that the Internet has created and its revolution of the nature of mass communication. It also explores the various dimensions by which the digital revolution has affected all aspects ofmediaprofession, fromproduction, distribution, storage and use of media content, to the practice of media profession