The Market Opportunity for Multiple Antenna Technology for Next Generation Broadband Wireless Systems

The rapid growth of the Internet user base and of bandwidth-hungry applications in recent years has created a need for broadband wireless (BW) access for residential and business consumers. The only predictable trend is that data rates and QoS requirements will increase rapidly. This demand for high-speed wireless access/connectivity is becoming a market force for advanced wireless broadband technologies and networks. One of the major technology innovations to affect the future of broadband wireless industry is the use of multiple antennas and either end of the wireless link to provide unprecedented gains in capacity, link reliability and data rates. While the expected benefits associated with multiple antenna technology are high, there is a perceived significant cost (in terms of R&D, implementation, hardware, inertial) associated with adoption of multiple antenna technology. This paper presents the results of a study of the evolving broadband wireless industry that aimed to analyze the barriers to adoption of multiple antenna technology in shaping future wireless systems.IC2 Institut

ActivoBank : a new market opportunity

ActivoBank (AB) has identified a new business opportunity to diversify the bank’s offer within the business client segment. The project’s goal is to develop a portfolio of products and services targeting start-ups, micro and small enterprises (MSE). This case study presents the early steps of the business plan for the strategic diversification. Given the identified new business opportunity, market and customer analysis were made. Forecasts of the size and profitability of the target segment were prepared in order to assess its potential. The research confirmed the existence of an under-served segment in the banking industry. However at the same time, is not straightforward that the bank will succeed in targeting it. In line with this conception, a deeper, customer-centric and process-driven methodology is recommended. This process aims to ensure a better alignment between customer processes and financial services. This case study, however, does not reach any conclusion regarding whether or not the bank should invest on targeting this new segment.O ActivoBank (AB) identificou uma nova oportunidade de negócios para diversificar a sua carteira de negócios para o segmento empresarial. O objetivo do projeto foi desenvolver um portfólio de produtos e serviços dirigidos a start-ups, micro e pequenas empresas. O caso de estudo apresenta os primeiros passos do plano de negócios tendo em vista a estratégia de diversificação. Dada a oportunidade de negócio, tanto o mercado como o cliente alvo, foram analisados. Foram calculadas previsões da dimensão e rentabilidade do segmento alvo, de forma a avaliar o seu potencial. A pesquisa efectuada, confirmou a existência de um segmento que não está a ser servido, adequadamente, pelo sector bancário. No entanto, não foram encontradas provas incontestáveis do sucesso do banco em servi-lo. Foi recomendado ao banco, que fizesse uma análise mais profunda do potencial cliente. A abordagem centrada no cliente e a metodologia orientada para os seus processos visa assegurar o alinhamento entre os processos do cliente com os serviços financeiros propostos pelo banco. O caso de estudo não foi conclusivo sobre se o banco deve investir na implementação do novo segmento ou retirar o projeto

Market opportunity identification for fishery products of southern Sudan

The USAID-supported "Southern Sudan Agricultural Revitalization Program - SSARP is seeking to establish agricultural training centres within southern Sudan, that will emphasise support for the development of agricultural business opportunities serving both the local, regional and international markets. This Market Opportunities Identification study was undertaken to provide information to develop the training curricula for the centres, as well as to guide the subsequent technical support and training to communities and individuals for the development of their various agricultural businesses. The objective of this first cut study was to establish and describe the major fishery products currently produced within Southern Sudan and marketed both internally and to external markets. Data collection was carried out at Yei in Eastern Equatoria Province, Yambio in Western Equatoria Region and Yirol in Bahr EI Ghazal Region. Secondary data on the fishery roducts were collected from statistics and expert interviews

Airborne Internet : market & opportunity

Thesis (S.M.)--Massachusetts Institute of Technology, System Design and Management Program, 2007.Includes bibliographical references (p. 70-72).The purpose of this thesis to evaluate the opportunity for service provider entry and of the airborne internet, to analyze the disruptive impact technology used by AirCell and AeroSat has had on the development of an airborne internet, and to identify various stake holders and their value propitiation. The airborne internet has the potential to change the way we fly and spend time when sitting in the plane. In the last fifty years, there has not been much technological advancement in the air traffic control system. Airplane operation still depends on current ground control and radar systems that are very expensive and very difficult to scale. These technologies are also heavily dependant on humans. There have been many technological advancements out side of the aviation industry. Establishing an airborne internet is a tremendous opportunity for everyone. With the help of an airborne Internet, each plane can transmit its identity, location, and also direct video footage that will help Homeland security fight against terrorism. The airborne internet has the ability to connect airplanes not just via a computer on the ground (or via satellite) but directly with each other, relaying information from other planes in an Internet-like fashion. The airborne internet is strongly supported by the Pentagon, FAA and NASA. The U.S. Air Force and FAA are working on defining the architecture of an airborne network and hope to begin actively developing and testing the network itself between 2008 and 2012. According to the FAA, in 2005 there were 10 million flights carrying a total of 660 million passengers in the United States. For the FAA there are a number of merits to working with an airborne internet service provider to continue tests and validate the technical and economic feasibility of an airborne internet.(cont.) First, there appears to be a substantial market -- in the range of $1b -- for services that require internet connectivity on the air for the commercial airline, air cargo, business jet, and general aviation sector. Second, current alternatives such as satellite solutions and existing air-to-ground solutions fail to meet all the needs of the mass market. Satellite solutions provided by companies such as Inmarsat, Iridium, and Globalstar are priced at a premium and carry an expensive cost structure from the maintenance and investment in orbiting satellites. Airborne Internet service can be offered through three different technologies first, a satellite solution offered by Boeing; second, air-to-ground systems provided by companies such as AirCell; and third, a network of airplane ground -to - air system like AeroSat, all of which are compatible with the planned FAA architecture. Boeing's model is prohibitively expensive; a business model for an airborne internet solution based on a South West Airlines type low cost approach may make an airbome internet more feasible The model would rely on low service fees to promote greater consumer usage, high capacity utilization of ground stations to promote margins, low aircraft equipment costs to help cash flows, and risk/reward sharing with airlines to promote aircraft operator adoption. Assuming that a service provider relied on revenue from non-FAA related services, it could still generate ample margins to support other general FAA applications behind the scenes. The FAA can demonstrate overall support for an airborne internet vision, help attract key players to the ecosystem needed to implement the system, promote usage, and drive required airline ROI. The FAA could also drive the implementation of industry standards required to eventually ensure globally consistent services.(cont.) However, even with these clear benefits, there are a few key risks that need to be considered and further evaluated. First, this analysis evaluated the economic feasibility of an airborne internet. It does not take into consideration testing or validating the potential network performance from AeroSat's innovative mesh approach in an actual pilot test. Second, more extensive demonstrations will be required to further validate performance and the related cost for the supporting infrastructure. Some key economics like the number of antennae required on aircraft as the network grows should be explored in greater detail after initial simulations. Finally, uncertainty over potential developments of spectrum-free solutions, evolutes of ultra-wideband with potentially disruptive cost structures, could slow the market from adopting a spectrum-based solution. Although this is unlikely given the FAA's current stance on the use of UWB, the issue is worth further research and conversations with the FAA. Accordingly, continued testing, development, and analysis to test feasibility and clarify the key unknowns is recommended. There are a few areas that deserve special attention. First, the target customer composition required to drive the business model should be finalized. The reliability and performance of the mesh-approach is partly dependent on the density of airtraffic in relation to the location of installed ground stations. Second, spectrum requirement issues, including the cost of acquisition and regulatory compliance, need clarification as they strongly impact the business model. Third, the potential magnitude and variability of assumed revenue sources, as well as the timing of cash collections across key customer segments, should be explored.(cont.) Both of these impact the assumed free-cash-flows generated by the potential business model. Finally the potential terms of airline risk/reward sharing contracts required to equip aircraft with different quantities and types of antennae, need further exploration. Air carriers seem to be moving away from models where they absorb all of the equipment/certification costs - the economic feasiblity of a potential service provider depend on the service provider's ability to offer airlines this service at a reasonably good rate.by Anand Bhadouria.S.M

The disability housing market: opportunity for community development finance as the Americans with Disabilities Act turns 20

Community development

Mirage at the Bottom of the Pyramid

Poor people -- at the bottom of the pyramid (BOP) -- represent a very attractive market opportunity. The ‘BOP proposition’ argues that selling to the poor can simultaneously be profitable and help eradicate poverty. This is at best a harmless illusion and potentially a dangerous delusion. This paper shows that the BOP argument is riddled with fallacies, and proposes an alternative perspective on how the private sector can help alleviate poverty. Rather than focusing on the poor as consumers, we need to view the poor as producers. The only way to alleviate poverty is to raise the real income of the poor.http://deepblue.lib.umich.edu/bitstream/2027.42/57215/1/wp835 .pd

North Korea: Market opportunity, poverty and the provinces

The article explains the process of marketisation without liberalisation that has been taking place in the DPRK since the famine of the 1990s. it identifies unexpected outcomes in the high rates of malnutrition found in agriculturally productive provinces and explains these as the product of political controls and extraction of agricultural surpluses by the government. It also explains the lower than expected malnutrition rates in agriculturally less productive provinces as the product of 'bottom-up' exploitation of market opportunities

MARKET OPPORTUNITY TOWARD ONLINE SHOPPING IN BOOKSTORE BINA USAHA MEDAN

Online shopping business method has been implemented by most businesses since the advancement of technology. Therefore, this research is conducted to recognize the market profile of Toko Buku Bina Usaha and to identify whether there is a market opportunity to implement online shopping on Toko Buku Bina Usaha or not. The methodology used in this research is quantitative inferential statistic method involving 132 respondents which are selected by convenience sampling method. The data collection methods of this research are interview, questionnaire, observation, IT interview and library research. Based on the finding, it can be concluded that there is market opportunity to apply online shopping method (online website) on Toko Buku Bina Usaha as part of its marketing strateg