594 research outputs found

    Making the FTC ☺: An Approach to Material Connections Disclosures in the Emoji Age

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    In examining the rise of influencer marketing and emoji’s concurrent surge in popularity, it naturally follows that emoji should be incorporated into the FTC’s required disclosures for sponsored posts across social media platforms. While current disclosure methods the FTC recommends are easily jumbled or lost in other text, using emoji to disclose material connections would streamline disclosure requirements, leveraging an already-popular method of communication to better reach consumers. This Note proposes that the FTC adopts an emoji as a preferred method of disclosure for influencer marketing on social media. Part I discusses the rise of influencer marketing, the FTC and its history of regulating sponsored content, and the current state of regulation. Part II explores the proliferation of emoji as a method of communication, and the role of the Unicode Consortium in regulating the adoption of new emoji. Part III makes the case for incorporating emoji as a method of disclosure to bridge compliance gaps, and offers additional recommendations to increase compliance with existing regulations

    Panoramic, large-screen, 3-D flight display system design

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    The report documents and summarizes the results of the required evaluations specified in the SOW and the design specifications for the selected display system hardware. Also included are the proposed development plan and schedule as well as the estimated rough order of magnitude (ROM) cost to design, fabricate, and demonstrate a flyable prototype research flight display system. The thrust of the effort was development of a complete understanding of the user/system requirements for a panoramic, collimated, 3-D flyable avionic display system and the translation of the requirements into an acceptable system design for fabrication and demonstration of a prototype display in the early 1997 time frame. Eleven display system design concepts were presented to NASA LaRC during the program, one of which was down-selected to a preferred display system concept. A set of preliminary display requirements was formulated. The state of the art in image source technology, 3-D methods, collimation methods, and interaction methods for a panoramic, 3-D flight display system were reviewed in depth and evaluated. Display technology improvements and risk reductions associated with maturity of the technologies for the preferred display system design concept were identified

    Inverted Fluorescence Microscope

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    The Inverted Fluorescence Microscope senior project team at Cal Poly, San Luis Obispo designed, assembled, and tested a proof-of-concept inverted fluorescence microscope for the university’s Microfabrication Laboratory. Administrators of the laboratory wished to use fluorescence for research and experiments involving cell growth and flow visualization on the micro-scale, and did not have the budget to purchase one of the costly commercially available options. The scope of this design challenge was to produce a low-cost inverted fluorescence microscope employing available optical components and additional readily sourced parts to expand the use of fluorescence microscopy accessible to undergraduate students in the Microfabrication Laboratory. This document is an account of the final microscope design as well as the engineering design process, project management procedures, and timeline followed to produce a working design verification prototype. The final product successfully resolved images of microfluidic devices in brightfield mode with automated maneuverability in the X-Y plane. It is equipped with fluorescence capabilities, and will serve as a valuable, low-cost research tool and platform for future student projects

    Engineering data compendium. Human perception and performance, volume 3

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    The concept underlying the Engineering Data Compendium was the product of a research and development program (Integrated Perceptual Information for Designers project) aimed at facilitating the application of basic research findings in human performance to the design of military crew systems. The principal objective was to develop a workable strategy for: (1) identifying and distilling information of potential value to system design from existing research literature, and (2) presenting this technical information in a way that would aid its accessibility, interpretability, and applicability by system designers. The present four volumes of the Engineering Data Compendium represent the first implementation of this strategy. This is Volume 3, containing sections on Human Language Processing, Operator Motion Control, Effects of Environmental Stressors, Display Interfaces, and Control Interfaces (Real/Virtual)

    JTEC panel on display technologies in Japan

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    This report is one in a series of reports that describes research and development efforts in Japan in the area of display technologies. The following are included in this report: flat panel displays (technical findings, liquid crystal display development and production, large flat panel displays (FPD's), electroluminescent displays and plasma panels, infrastructure in Japan's FPD industry, market and projected sales, and new a-Si active matrix liquid crystal display (AMLCD) factory); materials for flat panel displays (liquid crystal materials, and light-emissive display materials); manufacturing and infrastructure of active matrix liquid crystal displays (manufacturing logistics and equipment); passive matrix liquid crystal displays (LCD basics, twisted nematics LCD's, supertwisted nematic LCD's, ferroelectric LCD's, and a comparison of passive matrix LCD technology); active matrix technology (basic active matrix technology, investment environment, amorphous silicon, polysilicon, and commercial products and prototypes); and projection displays (comparison of Japanese and U.S. display research, and technical evaluation of work)

    Pottery and communal identity : Archaeometrical Study of Islamic Ceramic Assemblages in Northern Jordan

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    The study of Northern Jordan Islamic pottery provided complete visualize regarding the pottery production and technology. Archaeometry close look allowed identifying the most frequently utilized raw materials that were mostly used to produce the different Islamic pottery wares. The analysis of the pottery assemblages that were collected from the hinterlands of Abila, Gadara, and Umm el-Jimal, allowed comparison of the raw materials. Grouping of the samples was based on the raw materials that figured out the most popular source of the clayey materials. The study estimated technical aspects that revealed disparity in the durability of the Early Islamic pottery and the Middle, Late Islamic periods. The study confirmed that the Early Islamic pottery was fired frequently at higher temperatures than the Middle and Late Islamic periods. The constituents of the studied samples reflected the local geology of the studied area, except very few sherds that were brought from somewhere else. The petrography, XRD, and SEM enriched our knowledge about Northern Jordan Islamic pottery, which is not well documented. Pottery as a culture choice has been the key that this study used to discuss the communal identity. Although archaeometry is a trend usually used to gain scientific information, the information can always interpret and coupled with ethnographic and archaeological studies. Therefore; the archaeometry results showed similarities in the consumed clayey materials and tempering materials, which reflects culture choice. The study suggested that the communal identity has changed when comparing the Early Islamic period with the Middle and Late periods. Early Islamic assemblage, in general, is durable, wheel-thrown, and plain, this is their cultural choice if it was not imposed on them. While the Middle and the Late Islamic period's pottery was a cottage industry less durable, and frequently hand-made, although decorated, which reflects their culture choice and the structure of production in this period. The interpretation of the archaeometry results required comparison with the local geology of the region, which indicated a correlation between the results and the geology of the region. The results of quantitative and qualitative scientific techniques contributed to the division of samples into groups, which facilitated their comparison with the local geology of the region. The study proved that the majority of the studied samples raw materials are a reflection of the local geology, which indicates conservative potters. Scientific analysis detected a change in the manufacturing techniques from the early Islamic period when compared with subsequent periods, suggesting a change in pottery culture that can reflect a change in community identity. The study combined both the traditional archaeological pottery study techniques and the archaeometric, the combination opened new horizons for understanding Northern Jordan Islamic pottery tradition. The results of this study showed the importance of the pottery sherds to understand the Islamic culture, regardless of its source, whether from an archaeological survey or archeological excavations. Understanding the pottery tradition was the major factor that favored reconstructing the communal identity besides the administrative and the road networks in the area and the surrounding

    Assessing the impact of computer use on landscape architecture professional practice: efficiency, effectiveness, and design creativity

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    Landscape architects claim that computers are efficient and effective presentation tools. However, to date, no one has evaluated the impact of computer use on the nature and quality of design in a practice setting. To further explore this issue, a trial was conducted with landscape architecture students in which they worked in conventional, mixed and digital media. Results indicated that although computer use was efficient in some tasks, the nature of the design process did not yield itself effectively yet to complete computerization. In addition, to assess the impact of computer use more broadly on office practice today, a survey was conducted of over 100 Chapter Executive Members of the American Society of Landscape Architects in the United States of America.Survey results indicated that computer use has permeated all areas of landscape architecture practice, and that it has genuinely improved drawing quality and capability. However, it has not significantly impacted the artistic or creative aspects. Few respondents believed the computer can improve these facets of the profession or that traditional practice methods will be totally replaced by the computer.The results suggest that academic and professional sectors of landscape architecture must help educate existing professionals to fully grasp the benefits of current and emerging computer technologies and to prepare the future professionals for an increasingly digital practice

    Neuromodulation of Spatial Associations: Evidence from Choice Reaction Tasks During Transcranial Direct Current Stimulation

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    Various portions of human behavior and cognition are influenced by covert implicit processes without being necessarily available to intentional planning. Implicit cognitive biases can be measured in behavioral tasks yielding SNARC effects for spatial associations of numerical and non-numerical sequences, or yielding the implicit association test effect for associations between insect-flower and negative-positive categories. By using concurrent neuromodulation with transcranial direct current stimulation (tDCS), subthreshold activity patterns in prefrontal cortical regions can be experimentally manipulated to reduce implicit processing. Thus, the application of tDCS can test neurocognitive hypotheses on a unique neurocognitive origin of implicit cognitive biases in different spatial-numerical and non-numerical domains. However, the effects of tDCS are not only determined by superimposed electric fields, but also by task characteristics. To outline the possibilities of task-specific targeting of tDCS, task characteristics and instructions can be varied systematically when combined with neuromodulation. In the present thesis, implicit cognitive processes are assessed in different paradigms concurrent to left-hemispheric prefrontal tDCS to investigate a verbal processing hypothesis for implicit associations in general. In psychological experiments, simple choice reaction tasks measure implicit SNARC and SNARC-like effects as relative left-hand vs. right-hand latency advantages for responding to smaller number or ordinal sequence targets. However, different combinations of polarity-dependent tDCS with stimuli and task procedures also reveal domain-specific involvements and dissociations. Discounting previous unified theories on the SNARC effect, polarity-specific neuromodulation effects dissociate numbers and weekday or month ordinal sequences. By considering also previous results and patient studies, I present a hybrid and augmented working memory account and elaborate the linguistic markedness correspondence principle as one critical verbal mechanism among competing covert coding mechanisms. Finally, a general stimulation rationale based on verbal working memory is tested in separate experiments extending also to non-spatial implicit association test effects. Regarding cognitive tDCS effects, the present studies show polarity asymmetry and task-induced activity dependence of state-dependent neuromodulation. At large, distinct combinations of the identical tDCS electrode configuration with different tasks influences behavioral outcomes tremendously, which will allow for improved task- and domain-specific targeting
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