A Vertical PRF Architecture for Microblog Search

In microblog retrieval, query expansion can be essential to obtain good search results due to the short size of queries and posts. Since information in microblogs is highly dynamic, an up-to-date index coupled with pseudo-relevance feedback (PRF) with an external corpus has a higher chance of retrieving more relevant documents and improving ranking. In this paper, we focus on the research question:how can we reduce the query expansion computational cost while maintaining the same retrieval precision as standard PRF? Therefore, we propose to accelerate the query expansion step of pseudo-relevance feedback. The hypothesis is that using an expansion corpus organized into verticals for expanding the query, will lead to a more efficient query expansion process and improved retrieval effectiveness. Thus, the proposed query expansion method uses a distributed search architecture and resource selection algorithms to provide an efficient query expansion process. Experiments on the TREC Microblog datasets show that the proposed approach can match or outperform standard PRF in MAP and NDCG@30, with a computational cost that is three orders of magnitude lower.Comment: To appear in ICTIR 201

Temporal Information Models for Real-Time Microblog Search

Real-time search in Twitter and other social media services is often biased towards the most recent results due to the “in the moment” nature of topic trends and their ephemeral relevance to users and media in general. However, “in the moment”, it is often difficult to look at all emerging topics and single-out the important ones from the rest of the social media chatter. This thesis proposes to leverage on external sources to estimate the duration and burstiness of live Twitter topics. It extends preliminary research where itwas shown that temporal re-ranking using external sources could indeed improve the accuracy of results. To further explore this topic we pursued three significant novel approaches: (1) multi-source information analysis that explores behavioral dynamics of users, such as Wikipedia live edits and page view streams, to detect topic trends and estimate the topic interest over time; (2) efficient methods for federated query expansion towards the improvement of query meaning; and (3) exploiting multiple sources towards the detection of temporal query intent. It differs from past approaches in the sense that it will work over real-time queries, leveraging on live user-generated content. This approach contrasts with previous methods that require an offline preprocessing step

Twitter Based Information Extraction

In the modern world of social media dominance, the microblogs like Twitter and Facebook are probably the best source of up-to-date information. The amount of information available on these platforms is huge, although most of it is unstructured and redundant which makes our task of extracting information from it much more challenging. This automatic extraction of information from noisy sources has opened up new opportunities for querying and analyzing data. This paper is a review of the research that has been done on extracting information like event dates [1] and classification of information from social networking platforms like Twitter. We present a brief study of the work which shows that extracting useful information from Twitter and other social media platforms is indeed feasible. We provide brief study about the extraction techniques applied by the applications based on this subject like the extraction tasks and the input exploited for extraction, the types of methods of extraction used and the type of output produced

Identification of Online Users' Social Status via Mining User-Generated Data

With the burst of available online user-generated data, identifying online users’ social status via mining user-generated data can play a significant role in many commercial applications, research and policy-making in many domains. Social status refers to the position of a person in relation to others within a society, which is an abstract concept. The actual definition of social status is specific in terms of specific measure indicator. For example, opinion leadership measures individual social status in terms of influence and expertise in an online society, while socioeconomic status characterizes personal real-life social status based on social and economic factors. Compared with traditional survey method which is time-consuming, expensive and sometimes difficult, some efforts have been made to identify specific social status of users based on specific user-generated data using classic machine learning methods. However, in fact, regarding specific social status identification based on specific user-generated data, the specific case has several specific challenges. However, classic machine learning methods in existing works fail to address these challenges, which lead to low identification accuracy. Given the importance of improving identification accuracy, this thesis studies three specific cases on identification of online and offline social status. For each work, this thesis proposes novel effective identification method to address the specific challenges for improving accuracy. The first work aims at identifying users’ online social status in terms of topic-sensitive influence and knowledge authority in social community question answering sites, namely identifying topical opinion leaders who are both influential and expert. Social community question answering (SCQA) site, an innovative community question answering platform, not only offers traditional question answering (QA) services but also integrates an online social network where users can follow each other. Identifying topical opinion leaders in SCQA has become an important research area due to the significant role of topical opinion leaders. However, most previous related work either focus on using knowledge expertise to find experts for improving the quality of answers, or aim at measuring user influence to identify influential ones. In order to identify the true topical opinion leaders, we propose a topical opinion leader identification framework called QALeaderRank which takes account of both topic-sensitive influence and topical knowledge expertise. In the proposed framework, to measure the topic-sensitive influence of each user, we design a novel influence measure algorithm that exploits both the social and QA features of SCQA, taking into account social network structure, topical similarity and knowledge authority. In addition, we propose three topic-relevant metrics to infer the topical expertise of each user. The extensive experiments along with an online user study show that the proposed QALeaderRank achieves significant improvement compared with the state-of-the-art methods. Furthermore, we analyze the topic interest change behaviors of users over time and examine the predictability of user topic interest through experiments. The second work focuses on predicting individual socioeconomic status from mobile phone data. Socioeconomic Status (SES) is an important social and economic aspect widely concerned. Assessing individual SES can assist related organizations in making a variety of policy decisions. Traditional approach suffers from the extremely high cost in collecting large-scale SES-related survey data. With the ubiquity of smart phones, mobile phone data has become a novel data source for predicting individual SES with low cost. However, the task of predicting individual SES on mobile phone data also proposes some new challenges, including sparse individual records, scarce explicit relationships and limited labeled samples, unconcerned in prior work restricted to regional or household-oriented SES prediction. To address these issues, we propose a semi-supervised Hypergraph based Factor Graph Model (HyperFGM) for individual SES prediction. HyperFGM is able to efficiently capture the associations between SES and individual mobile phone records to handle the individual record sparsity. For the scarce explicit relationships, HyperFGM models implicit high-order relationships among users on the hypergraph structure. Besides, HyperFGM explores the limited labeled data and unlabeled data in a semi-supervised way. Experimental results show that HyperFGM greatly outperforms the baseline methods on individual SES prediction with using a set of anonymized real mobile phone data. The third work is to predict social media users’ socioeconomic status based on their social media content, which is useful for related organizations and companies in a range of applications, such as economic and social policy-making. Previous work leverage manually defined textual features and platform-based user level attributes from social media content and feed them into a machine learning based classifier for SES prediction. However, they ignore some important information of social media content, containing the order and the hierarchical structure of social media text as well as the relationships among user level attributes. To this end, we propose a novel coupled social media content representation model for individual SES prediction, which not only utilizes a hierarchical neural network to incorporate the order and the hierarchical structure of social media text but also employs a coupled attribute representation method to take into account intra-coupled and inter-coupled interaction relationships among user level attributes. The experimental results show that the proposed model significantly outperforms other stat-of-the-art models on a real dataset, which validate the efficiency and robustness of the proposed model

Modeling Temporal Evidence from External Collections

Newsworthy events are broadcast through multiple mediums and prompt the crowds to produce comments on social media. In this paper, we propose to leverage on this behavioral dynamics to estimate the most relevant time periods for an event (i.e., query). Recent advances have shown how to improve the estimation of the temporal relevance of such topics. In this approach, we build on two major novelties. First, we mine temporal evidences from hundreds of external sources into topic-based external collections to improve the robustness of the detection of relevant time periods. Second, we propose a formal retrieval model that generalizes the use of the temporal dimension across different aspects of the retrieval process. In particular, we show that temporal evidence of external collections can be used to (i) infer a topic's temporal relevance, (ii) select the query expansion terms, and (iii) re-rank the final results for improved precision. Experiments with TREC Microblog collections show that the proposed time-aware retrieval model makes an effective and extensive use of the temporal dimension to improve search results over the most recent temporal models. Interestingly, we observe a strong correlation between precision and the temporal distribution of retrieved and relevant documents.Comment: To appear in WSDM 201

We know what you want to buy:a demographic-based system for product recommendation on microblogs

Product recommender systems are often deployed by e-commerce websites to improve user experience and increase sales. However, recommendation is limited by the product information hosted in those e-commerce sites and is only triggered when users are performing e-commerce activities. In this paper, we develop a novel product recommender system called METIS, a MErchanT Intelligence recommender System, which detects users' purchase intents from their microblogs in near real-time and makes product recommendation based on matching the users' demographic information extracted from their public profiles with product demographics learned from microblogs and online reviews. METIS distinguishes itself from traditional product recommender systems in the following aspects: 1) METIS was developed based on a microblogging service platform. As such, it is not limited by the information available in any specific e-commerce website. In addition, METIS is able to track users' purchase intents in near real-time and make recommendations accordingly. 2) In METIS, product recommendation is framed as a learning to rank problem. Users' characteristics extracted from their public profiles in microblogs and products' demographics learned from both online product reviews and microblogs are fed into learning to rank algorithms for product recommendation. We have evaluated our system in a large dataset crawled from Sina Weibo. The experimental results have verified the feasibility and effectiveness of our system. We have also made a demo version of our system publicly available and have implemented a live system which allows registered users to receive recommendations in real time