Guidelines for e-Startup Promotion Strategy

Startup businesses have always played an important role in the global economy, but recently their importance has grown significantly. For this reason, governments around the world have amended regulation and created incentives to encourage their development. However, statistics show that startups have an extremely high mortality rate, often due to a lack of strategic planning, wrong marketing investments or inefficient resource allocation. The purpose of this paper is to propose a decision-driven tool which will enable the creation of a successful promotional strategy. The proposed strategy is a three-stage process allowing startups to gradually eliminate non-optimal advertising formats. The first stage focuses on the analysis of the e-market where the startup operates. The second stage is dedicated to the economic environment that the new company will face relative to its available resources. Its aim is to reject overly expensive advertising formats by linking costs to availability of funds. The third and last stage is a cost effectiveness analysis, allowing the entrepreneur to identify the best advertising formats and using an impact-factor as a proxy of effectiveness. The proposed methodology has been applied to the case of an Italian early-stage startup for validatio

formulas of revised mrp

Information sharing among supply chain echelons is now an acquired result. As a consequence, most of the traditional techniques and procedures in production management must be revised and updated, exploiting the opportunities provided by new technologies. This paper presents an improved version of Material Requirement Planning procedure, which assumes information sharing capabilities and permits the creation of new business opportunities. In Orlickyʹs MRP, orders are computed considering the parent items gross requirements. On the contrary, here the order release procedure related to a certain item is computed both by exploiting all the information sharing advantages and by introducing a drastic innovation to the main process functioning. As a result, the proposed algorithm copes better with demand uncertainty, lowers the system nervousness and also removes the need for continuous forecast adjustments, thereby improving the ease in managing the material flow, allowing the development of new forms of collaboration among different supply chain partners and the creation of new business networks. The algorithm is presented in formulas to describe in detail each procedure step and calculations

Measuring the Success of Social Media: Matching Identified Success Factors to Social Media KPIs

With the rise of social platforms such as Facebook, Twitter, Instagram etc., recently, a lot of excitement and optimism around the potential of corporate social media usage have emerged. Social media activities allow companies to reach an attractive mass audience segment, but just as for any other marketing medium, measurement is a critical component of success. Hence, many critical success factors (CSFs) necessary for successful B2C social media efforts have been compiled in literature over the last years. Although these CSFs are numerous, a classification for a purposeful application as well as corresponding key performance indicators (KPIs) for the concrete measurement of CSFs are missing. Therefore, first (1), this research aims at the identification of existing CSFs for social media in enterprises in literature and classifying them by their specific application. Second (2), to allow the definite measurement of CSFs, corresponding KPIs are identified and matched towards them

The source of competitive advantage in University spin-offs: a case study

University Spin-Offs are incorporated to exploit the knowledge and skills achieved within Universities. Often, their competitive advantage is represented by specific know-how that may be hardly imitated by competitors. In this article we present an analysis of the intellectual capital assets owned by a University Spin-Off using a framework recently introduced in literature. The framework resorts to a series of structured interviews to key figures within the organization. The interviews are synthesized through the Analytic Network Process and the results are compared using graphical and cost/ benefit analyses. The implementation of the framework creates a useful panel for the planning of investments in intellectual capital assets in order to create value. Moreover, it may emphasize possible discrepancies among interviewees about the importance of each intellectual capital asset

The Wooster Voice (Wooster, OH), 1980-11-07

The edition includes a report prepared by Wooster\u27s the Black Students Association, as an effort to make the college community aware of existing racism on campus. John Dean,1961 graduate of the College of Wooster and coordinator of the 1973 Watergate cover-up, spoke to an audience regarding his involvement with the break-in of the Democratic Party Headquarters. The Voice addresses Ronald Reagan\u27s 1980 election win. Additionally, the issue recaps the college\u27s annual dance show.https://openworks.wooster.edu/voice1971-1980/1249/thumbnail.jp

The Wooster Voice (Wooster, OH), 1980-11-07

The edition includes a report prepared by Wooster\u27s the Black Students Association, as an effort to make the college community aware of existing racism on campus. John Dean,1961 graduate of the College of Wooster and coordinator of the 1973 Watergate cover-up, spoke to an audience regarding his involvement with the break-in of the Democratic Party Headquarters. The Voice addresses Ronald Reagan\u27s 1980 election win. Additionally, the issue recaps the college\u27s annual dance show.https://openworks.wooster.edu/voice1971-1980/1249/thumbnail.jp

The Wooster Voice (Wooster, OH), 1980-11-07

The edition includes a report prepared by Wooster\u27s the Black Students Association, as an effort to make the college community aware of existing racism on campus. John Dean,1961 graduate of the College of Wooster and coordinator of the 1973 Watergate cover-up, spoke to an audience regarding his involvement with the break-in of the Democratic Party Headquarters. The Voice addresses Ronald Reagan\u27s 1980 election win. Additionally, the issue recaps the college\u27s annual dance show.https://openworks.wooster.edu/voice1971-1980/1249/thumbnail.jp

Proceedings of the Twenty-Third Annual Software Engineering Workshop

The Twenty-third Annual Software Engineering Workshop (SEW) provided 20 presentations designed to further the goals of the Software Engineering Laboratory (SEL) of the NASA-GSFC. The presentations were selected on their creativity. The sessions which were held on 2-3 of December 1998, centered on the SEL, Experimentation, Inspections, Fault Prediction, Verification and Validation, and Embedded Systems and Safety-Critical Systems

We cannot continue like this

The book is based on the view that the present trajectory of modern development cannot continue as it is now because it is ecologically unsustainable, it continues to enlarge the gap between rich and poor, and the decolonialisation movement has drawn our attention again to the specific role of religion, culture and value in human affairs and the need for a robust element of indigenisation and contextualisation. This book is strongly focused on the context of Africa, with two chapters that are written by authors from the Netherlands, for the purpose of presenting a North-South dialogue. The book contains reflection on approaches followed in building sustainable human communities in general and reflection on specific efforts to solve sustainability issues. It seeks to integrate academic reflection and insights gained from practical involvement with sustainability issues in local communities and low-income households, with contributions from Theology and Natural and Social Sciences