Иностранный язык в сфере профессиональной коммуникации : комплексные учебные задания : учебное пособие для студентов, обучающихся по программе бакалавриата по направлению подготовки 031600 «Реклама и связи с общественностью»

Учебное пособие содержит контрольные задания, которые направлены на совершенствование коммуникативной компетенции студентов, изучающих иностранный язык, в частности английский. Упражнения позволят студентам развить коммуникативные умения в четырех основных видах речевой деятельности — чтении, говорении, аудировании, письме, а также расширить словарный запас и знания грамматических конструкций, связанных со сферой рекламы и связей с общественностью, углубить навыки лингвистического и стилистического анализа профессиональных текстов. Материалом для контрольных заданий послужили аутентичные тексты, что дает возможность более глубокого вхождения в иноязычную среду. Для студентов и магистрантов, обучающихся по специальности «Реклама и связи с общественностью». Рекомендовано методическим советом УрФУ в качестве учебного пособия для студентов, обучающихся по программе бакалавриата по направлению подготовки 031600 «Реклама и связи с общественностью»

Kodinportti Mobile user interface usability research and redesign

Abstract. Usability is described as follows “The extent to which a product can be used by specified users to achieve specified goals with effectiveness, efficiency and satisfaction in a specified context of use”. Usability plays a crucial role in the success of interactive products and services. With good usability can be achieved an important competitive advantage in an ever-growing market if it is involved in software products development life cycle. User experience (UX) is based on people’s expectations and the following emotions and it involves extensively everything that happens outside the screen. UX design aims to emphasize features that are bringing pleasure in addition to practicality. Usability evaluation is easy and very cost-effective way to analyze user interface and find possible usability problems. In general, the empirical methods like heuristic evaluation and usability testing are the most used and principal means to evaluate user interfaces. This thesis focuses on exploring the usability of Kodinportti Mobile application. The motivation for the study is to improve its user interface (UI) more user-friendly using usability research methods that include heuristic evaluation, usability testing, and user experience research. The practical work in the study is responsible by the University of Oulu usability testing course student group and the group also reports the results of research. The goal of the study is to redesign the app’s UI. Kodinportti Mobile is designed to meet the needs of the residents of the housing association and serves as a supplement to the electronic bulletin board for the residents. Mobile application UI design applies the same basic guidelines as any other UI design process and in mobile application UI design, it is often recommended to keep it simple as possible and cut out as much as possible. The results of usability research revealed several flaws in the apps usability and user experience. In the final phase of the thesis, the concept plan of new UI was designed based on the research results. There was also a perception during the process that it would be recommendable that designers are involved in all stages of the process. That would improve the process and minimize the possibility of misunderstandings during the process, which will certainly have a positive impact on the result

The Montclarion, December 03, 2015

Student Newspaper of Montclair State Universityhttps://digitalcommons.montclair.edu/montclarion/2061/thumbnail.jp

Spartan Daily, March 21, 2006

Volume 126, Issue 31https://scholarworks.sjsu.edu/spartandaily/10231/thumbnail.jp

The Mobile Generation: Global Transformations at the Cellular Level

Every year we see a new dimension of the ongoing Digital Revolution, which is enabling an abundance of information to move faster, cheaper, in more intelligible forms, in more directions, and across borders of every kind. The exciting new dimension on which the Aspen Institute focused its 2006 Roundtable on Information Technology was mobility, which is making the Digital Revolution ubiquitous. As of this writing, there are over two billion wireless subscribers worldwide and that number is growing rapidly. People are constantly innovating in the use of mobile technologies to allow them to be more interconnected. Almost a half century ago, Ralph Lee Smith conjured up "The Wired Nation," foretelling a world of interactive communication to and from the home that seems commonplace in developed countries today. Now we have a "Wireless World" of communications potentially connecting two billion people to each other with interactive personal communications devices. Widespead adoption of wireless handsets, the increasing use of wireless internet, and the new, on-the-go content that characterizes the new generation of users are changing behaviors in social, political and economic spheres. The devices are easy to use, pervasive and personal. The affordable cell phone has the potential to break down the barriers of poverty and accessibility previously posed by other communications devices. An entire generation that is dependant on ubiquitous mobile technologies is changing the way it works, plays and thinks. Businesses, governments, educational institutions, religious and other organizations in turn are adapting to reach out to this mobile generation via wireless technologies -- from SMS-enabled vending machines in Finland to tech-savvy priests in India willing to conduct prayers transmitted via cell phones. Cellular devices are providing developing economies with opportunities unlike any others previously available. By opening the lines of communication, previously disenfranchised groups can have access to information relating to markets, economic opportunities, jobs, and weather to name just a few. When poor village farmers from Bangladesh can auction their crops on a craigslist-type service over the mobile phone, or government officials gain instantaneous information on contagious diseases via text message, the miracles of mobile connectivity move us from luxury to necessity. And we are only in the early stages of what the mobile electronic communications will mean for mankind. We are now "The Mobile Generation." Aspen Institute Roundtable on Information Technology. To explore the implications of these phenomena, the Aspen Institute Communications and Society Program convened 27 leaders from business, academia, government and the non-profit sector to engage in three days of dialogue on related topics. Some are experts in information and communications technologies, others are leaders in the broader society affected by these innovations. Together, they examined the profound changes ahead as a result of the convergence of wireless technologies and the Internet. In the following report of the Roundtable meeting held August 1-4, 2006, J. D. Lasica, author of Darknet and co-founder of Ourmedia.org, deftly sets up, contextualizes, and captures the dialogue on the impact of the new mobility on economic models for businesses and governments, social services, economic development, and personal identity

September 8, 2014

The Breeze is the student newspaper of James Madison University in Harrisonburg, Virginia

PosterVote:expanding the action repertoire for local political activism

Online and digital technologies support and extend the action repertoires of localized social movements. In this paper we examine the ways by which digital technologies can support ‘on-the-ground ’ activist communities in the development of social movements. After identifying some of the challenges of deploying conventional voting and consultation technologies for activism, we examine situated political action in local communities through the design and deployment of a low-cost community voting prototype, PosterVote. We deploy PosterVote in two case studies with two local community organizations identifying the features that supported or hindered grassroots democratic practices. Through interviews with these communities, we explore the design of situated voting systems to support grassroots democratic practices and participation within an ecology of social action. Author Keywords Democracy; activism; participation; e-votin